[{"data":1,"prerenderedAt":7284},["ShallowReactive",2],{"news-all":3},[4,99,237,294,390,450,539,597,711,846,905,1000,1176,1356,1448,1488,1644,1768,1843,1934,2101,2162,2272,2324,2417,2906,3012,3098,3150,3283,3525,3684,3814,3904,4148,4253,4366,4534,4582,4836,4929,4983,5073,5109,5141,5327,5428,5532,5593,5639,5738,5826,5928,6048,6119,6184,6233,6261,6319,6370,6479,6519,6610,6811,6928,6973,7106,7221],{"id":5,"title":6,"body":7,"custom_css":87,"date":88,"description":89,"draft":90,"extension":91,"image":92,"meta":93,"navigation":94,"path":95,"scale_hero":90,"seo":96,"stem":97,"thumbnail":92,"thumbnail_is_logo":90,"__hash__":98},"news\u002Fnews\u002Freflections-from-linkunite-v.md","Reflections from LinkUnite V",{"type":8,"value":9,"toc":83},"minimark",[10,19,26,31,38,44,49,52,55,60,67,74,77],[11,12,13,14,18],"p",{},"I’m still thinking about my time at ",[15,16,17],"strong",{},"LinkUnite V"," in Boston — and I didn’t expect to walk away feeling this recharged.",[11,20,21,22,25],{},"As someone who works in customer success and compliance at ",[15,23,24],{},"Lead Prosper",", I’ve been to a lot of industry events. Most follow a familiar format: panels, networking, and a packed schedule. But this one felt different. It was focused, intentional, and built around genuine connection.",[11,27,28],{},[15,29,30],{},"Compliance Conversations That Cut Through the Noise",[11,32,33,34,37],{},"One of the standout sessions was led by ",[15,35,36],{},"Rachel Honoway",", who took on the complex topic of compliance. Instead of leaning into fear or jargon, she made it accessible. With everything shifting around marketing laws, it was helpful to hear someone speak plainly about what’s changing — and how to manage it.",[11,39,40,43],{},[15,41,42],{},"Leah Marks"," also offered a refreshingly real take on leadership. She talked about the value of making space for others, not just taking it. That framing stuck with me.",[11,45,46],{},[15,47,48],{},"Space to Talk, Not Just Network",[11,50,51],{},"What really set LinkUnite apart was how thoughtfully it was structured. The mix of sessions and open time created space for real conversations. Whether it was a morning walk or the Duck Boat tour (yes, I quacked), the casual setting made it easier to connect without the usual small talk.",[11,53,54],{},"I had honest, useful conversations — not just about work, but about what it’s like to lead in this industry.",[11,56,57],{},[15,58,59],{},"Mentorship That Matters",[11,61,62,63,66],{},"The ",[15,64,65],{},"L.I.N.K. Mentorship Program"," was another highlight. Watching newer voices get paired with experienced leaders wasn’t just symbolic — it led to meaningful dialogue. It was a good reminder that making time for others in the industry doesn’t need to be complicated to be impactful.",[11,68,69,70,73],{},"I left Boston with new ideas, stronger relationships, and a few conversations I’m still thinking about.\nBig thanks to the organizers and sponsors — especially ",[15,71,72],{},"Ringba, Optizmo, Integrishield, and ActiveProspect"," — for creating an event that was as practical as it was personal.",[11,75,76],{},"Let’s keep it going. Until next time, LinkUnite.",[11,78,79],{},[80,81,82],"em",{},"– Jackie Akey, Head of Customer Support at Lead Prosper",{"title":84,"searchDepth":85,"depth":85,"links":86},"",2,[],null,"2025-06-24","A look back at LinkUnite V in Boston — compliance insights, candid leadership conversations, and what made this event stand out for the Lead Prosper team.",false,"md","\u002Fimages\u002Fnews\u002Flinkunite-v.webp",{},true,"\u002Fnews\u002Freflections-from-linkunite-v",{"title":6,"description":89},"news\u002Freflections-from-linkunite-v","RA2o6XklFPbAUxYgOM1Gq2Y-m5NZfH70qmxS9dDaA8g",{"id":100,"title":101,"body":102,"custom_css":87,"date":228,"description":229,"draft":90,"extension":91,"image":230,"meta":231,"navigation":94,"path":232,"scale_hero":90,"seo":233,"stem":234,"thumbnail":235,"thumbnail_is_logo":90,"__hash__":236},"news\u002Fnews\u002Fbuilding-high-intent-auto-insurance-campaigns-that-convert.md","Building High-Intent Auto Insurance Campaigns That Convert",{"type":8,"value":103,"toc":221},[104,107,112,115,118,134,137,141,144,147,161,164,168,171,174,188,191,195,198,209,212],[11,105,106],{},"Not all drivers are in the market for a new policy—and chasing low-intent leads is a fast track to refunds and wasted spend. The key to successful auto insurance campaigns? Target real shoppers, pre-qualify fast, and match them with the right buyers in real time.",[108,109,111],"h3",{"id":110},"why-intent-matters-in-auto-insurance","Why Intent Matters in Auto Insurance",[11,113,114],{},"Auto insurance isn’t impulse-driven. Drivers shop around after key life events—buying a car, moving states, or experiencing a rate increase. But if you’re buying or selling leads without filtering for these triggers, your conversion rates will suffer.",[11,116,117],{},"High-intent leads typically show:",[119,120,121,125,128,131],"ul",{},[122,123,124],"li",{},"Recent coverage lapse or policy expiration",[122,126,127],{},"Active vehicle registration changes",[122,129,130],{},"Good or improving credit scores",[122,132,133],{},"Clicks from price comparison or quote-specific pages",[11,135,136],{},"By pre-qualifying with these signals, you avoid churn and deliver leads that are ready to quote.",[108,138,140],{"id":139},"use-real-time-filters-to-screen-for-readiness","Use Real-Time Filters to Screen for Readiness",[11,142,143],{},"With Lead Prosper, you can filter leads as they enter your system—screening for driving history, current coverage, household size, or even credit tier (via API). This ensures only leads that meet your buyer’s criteria get routed forward.",[11,145,146],{},"Example filters include:",[119,148,149,152,155,158],{},[122,150,151],{},"Driving record (clean, single incident, SR-22 required)",[122,153,154],{},"Length of current coverage",[122,156,157],{},"Zip code or state-specific eligibility",[122,159,160],{},"Household vehicle count",[11,162,163],{},"This level of granularity boosts quote-to-bind ratios while keeping your campaigns compliant.",[108,165,167],{"id":166},"smart-routing-better-buyer-matches","Smart Routing = Better Buyer Matches",[11,169,170],{},"Once filtered, you need to deliver those leads quickly—and to the right place.",[11,172,173],{},"Use ping-post or direct post logic to match buyers in milliseconds. Apply rules like:",[119,175,176,179,182,185],{},[122,177,178],{},"License state matching",[122,180,181],{},"Carrier preference",[122,183,184],{},"Credit or coverage tier compatibility",[122,186,187],{},"Time-of-day routing to ensure availability",[11,189,190],{},"Fallback buyers ensure no good lead goes to waste, while weighted round robin keeps distribution fair and balanced.",[108,192,194],{"id":193},"measure-intent-with-conversion-signals","Measure Intent with Conversion Signals",[11,196,197],{},"Intent doesn’t end at the form fill. Track downstream performance to see which lead sources consistently produce quotes and binds. Use sub-IDs and analytics to:",[119,199,200,203,206],{},[122,201,202],{},"Flag high-performing publishers",[122,204,205],{},"Adjust filter logic based on real conversions",[122,207,208],{},"Reduce lead returns and boost buyer satisfaction",[11,210,211],{},"With Lead Prosper’s full audit trail and reporting tools, you’re never guessing—you’re optimizing.",[11,213,214,215,220],{},"Ready to build smarter, high-intent auto insurance campaigns? ",[216,217,219],"a",{"href":218},"\u002Fschedule-strategy-call","Schedule a Demo"," with our team and see how Lead Prosper helps you drive more conversions with less waste.",{"title":84,"searchDepth":85,"depth":85,"links":222},[223,225,226,227],{"id":110,"depth":224,"text":111},3,{"id":139,"depth":224,"text":140},{"id":166,"depth":224,"text":167},{"id":193,"depth":224,"text":194},"2025-06-16","Improve conversions by building auto insurance lead flows that prioritize shopper intent and buyer compatibility. Use smart filters, routing, and analytics to deliver leads that convert.","\u002Fimages\u002Fnews\u002Fauto-campaigns-that-convert.webp",{},"\u002Fnews\u002Fbuilding-high-intent-auto-insurance-campaigns-that-convert",{"title":101,"description":229},"news\u002Fbuilding-high-intent-auto-insurance-campaigns-that-convert","\u002Fimages\u002Fnews\u002Fthumb-auto-campaigns-that-convert.webp","IBy3Ghhc6yO7CBcYtkl_SANdKe2NbHfjm67s7TfCtjY",{"id":238,"title":239,"body":240,"custom_css":87,"date":228,"description":286,"draft":90,"extension":91,"image":287,"meta":288,"navigation":94,"path":289,"scale_hero":90,"seo":290,"stem":291,"thumbnail":292,"thumbnail_is_logo":90,"__hash__":293},"news\u002Fnews\u002Fbuilding-trust-in-home-services-with-real-time-routing.md","Building Trust in Home Services with Real-Time Routing",{"type":8,"value":241,"toc":284},[242,249,252,258,264,270,276,279],[11,243,244,245,248],{},"In home services, ",[15,246,247],{},"trust starts the moment a lead is submitted","—and how quickly you follow up sets the tone for the entire customer journey.",[11,250,251],{},"Whether you’re a window installer, HVAC contractor, or solar provider, here’s how your lead delivery process can help you build trust from day one:",[11,253,254,257],{},[15,255,256],{},"Respond faster."," Leads lose value by the minute. With real-time delivery via Lead Prosper, your buyers get leads the second they’re submitted—giving them the first-contact advantage.",[11,259,260,263],{},[15,261,262],{},"Match intent with expertise."," If a homeowner requests a roof inspection and gets a call from a rep who only does full replacements, you’ve just lost a potential client. Smart routing filters ensure that doesn’t happen.",[11,265,266,269],{},[15,267,268],{},"Personalize the pitch."," Use filters to gather relevant context—home type, requested service, referral source—so reps can lead with insight, not a cold script.",[11,271,272,275],{},[15,273,274],{},"Prove transparency."," Lead Prosper’s delivery logs offer a detailed timeline of when, where, and how each lead was delivered—building confidence with buyers and reducing disputes.",[11,277,278],{},"Trust is fragile in home services, but when you deliver the right lead, to the right person, at the right time—it becomes your competitive edge.",[11,280,281],{},[15,282,283],{},"Want to build better buyer relationships and stronger lead trust? Schedule a strategy call and learn how Lead Prosper improves your lead delivery from the first click to the final call.",{"title":84,"searchDepth":85,"depth":85,"links":285},[],"Build trust in your home services business with real-time routing, personalized filters, and delivery transparency. See how to boost conversion from the first contact.","\u002Fimages\u002Fnews\u002Fhome-real-time-routing.webp",{},"\u002Fnews\u002Fbuilding-trust-in-home-services-with-real-time-routing",{"title":239,"description":286},"news\u002Fbuilding-trust-in-home-services-with-real-time-routing","\u002Fimages\u002Fnews\u002Fthumb-home-real-time-routing.webp","BitqGyNLUTTxM2ewY9yeqT8pKIoRGprpLwUXC61HcWQ",{"id":295,"title":296,"body":297,"custom_css":87,"date":228,"description":382,"draft":90,"extension":91,"image":383,"meta":384,"navigation":94,"path":385,"scale_hero":90,"seo":386,"stem":387,"thumbnail":388,"thumbnail_is_logo":90,"__hash__":389},"news\u002Fnews\u002Fcustom-routing-for-mva-leads-best-practices-for-speed-accuracy-and-roi.md","Custom Routing for MVA Leads: Best Practices for Speed, Accuracy, and ROI",{"type":8,"value":298,"toc":380},[299,302,311,314,322,325,333,336,344,347,355,358,366,369,372,375],[11,300,301],{},"Motor vehicle accident (MVA) leads are some of the most competitive and time-sensitive in the legal space. Whether you're selling these leads or working them in-house, every second—and every data point—matters. That’s why custom routing is essential. With the right routing logic, you can match leads to the right buyer or intake team instantly, filter out bad fits in real time, and make sure you're maximizing both conversion and compliance.",[11,303,304],{},[15,305,306,310],{},[307,308,309],"span",{},"1."," Use Pre-Ping Filters",[11,312,313],{},"MVA leads often require urgent attention. Use pre-ping filters to make sure leads are routed in milliseconds, not minutes. This allows you to screen for basic criteria—like location, injury type, or coverage status—before leads hit a buyer or CRM. You can even run real-time API checks to determine eligibility or pull in additional data points for smarter routing.",[11,315,316],{},[15,317,318,321],{},[307,319,320],{},"2."," Route by Geography and Jurisdiction",[11,323,324],{},"Most legal buyers only take leads in specific states or zip codes, and some get even more granular—accepting only leads in certain counties or metro areas. Use dynamic filters to automatically route MVA leads based on jurisdiction. Better yet, add fallback rules: if Buyer A doesn't take a lead from a given county, instantly reroute to Buyer B with matching coverage.",[11,326,327],{},[15,328,329,332],{},[307,330,331],{},"3."," Add Layers of Qualification",[11,334,335],{},"Not all MVA leads are created equal. Use campaign-level filters to qualify leads by accident type (e.g., rear-end collision, pedestrian, rideshare), injury severity, or time since the incident. These qualifiers help you match the right lead to the right legal intake team—and command higher prices when selling.",[11,337,338],{},[15,339,340,343],{},[307,341,342],{},"4."," Set Lead Caps and Time-of-Day Rules",[11,345,346],{},"Avoid overloading your buyers or routing leads when teams are offline. Use time-of-day routing logic to ensure leads are only sent during business hours (or to after-hours call centers), and apply daily or hourly caps to ensure even distribution. This keeps buyers happy and ensures your leads are being worked efficiently.",[11,348,349],{},[15,350,351,354],{},[307,352,353],{},"5."," Use Weighted Round Robin for Buyer Balance",[11,356,357],{},"When multiple buyers want the same type of MVA lead, implement weighted round robin logic to distribute leads proportionally based on agreed percentages. This helps maintain fairness across buyers and prevents any single partner from dominating the pipeline.",[11,359,360],{},[15,361,362,365],{},[307,363,364],{},"6."," Track Performance and Adjust in Real Time",[11,367,368],{},"Custom routing is only powerful if you can measure its impact. Use a platform that gives you full visibility into buyer performance, response times, and return rates. Set up alerts for bouncebacks or delivery failures so you can pivot fast—and make smarter decisions with every lead.",[11,370,371],{},"Routing isn’t just a backend function—it’s a competitive advantage. For MVA leads, where precision and speed can make or break a deal, smart routing logic ensures that the right leads go to the right place every time. By implementing custom filters, performance tracking, and dynamic rules, you’ll reduce waste, increase ROI, and deliver better results to your legal partners.",[11,373,374],{},"If you’re still manually routing MVA leads—or working with rigid rules that cost you deals—it’s time for a better way. Lead Prosper gives you the tools to route smarter, qualify faster, and adapt instantly to your buyers’ needs.",[11,376,377],{},[15,378,379],{},"Let’s build a routing strategy that works for your legal campaigns. Set up a call to get started.",{"title":84,"searchDepth":85,"depth":85,"links":381},[],"Discover how custom routing strategies boost ROI and compliance for MVA leads through dynamic filters, pre-ping logic, and buyer-specific rules.","\u002Fimages\u002Fnews\u002Flegal-mva-leads.webp",{},"\u002Fnews\u002Fcustom-routing-for-mva-leads-best-practices-for-speed-accuracy-and-roi",{"title":296,"description":382},"news\u002Fcustom-routing-for-mva-leads-best-practices-for-speed-accuracy-and-roi","\u002Fimages\u002Fnews\u002Fthumb-legal-mva-leads.webp","8_ZOLDO9Fy-jyhUAeJMriAYcs0rtJZs1_RvjfQ-H92M",{"id":391,"title":392,"body":393,"custom_css":87,"date":228,"description":442,"draft":90,"extension":91,"image":443,"meta":444,"navigation":94,"path":445,"scale_hero":90,"seo":446,"stem":447,"thumbnail":448,"thumbnail_is_logo":90,"__hash__":449},"news\u002Fnews\u002Fhow-to-capture-more-qualified-solar-leads-in-competitive-markets.md","How to Capture More Qualified Solar Leads in Competitive Markets",{"type":8,"value":394,"toc":440},[395,398,401,408,415,421,428,435],[11,396,397],{},"In today’s rapidly expanding solar market, competition for high-intent leads is fiercer than ever. To stand out, it’s not just about generating leads—it’s about capturing the right ones.",[11,399,400],{},"So how do you ensure you’re getting in front of the right prospects?",[11,402,403,404,407],{},"Start with ",[15,405,406],{},"local targeting",". Geo-optimized campaigns using location-specific keywords (e.g., \"solar panel installation in Sacramento\" or \"best solar companies in Phoenix\") significantly increase your chances of matching with high-intent homeowners who are actively searching for solar solutions.",[11,409,410,411,414],{},"Then, ",[15,412,413],{},"qualify fast",". Ask smart questions up front—such as roof condition, homeownership status, sun exposure, and average utility bill amounts—to weed out low-quality leads before they reach your sales team. With Lead Prosper’s real-time filtering, this process is seamless and scalable.",[11,416,417,420],{},[15,418,419],{},"Verify in real time."," Integrate tools like Anura or TrustedForm to confirm consent, flag potential fraud, and boost conversion rates by ensuring your buyers are only working valid, opt-in leads.",[11,422,423,424,427],{},"Once qualified, ",[15,425,426],{},"route with precision",". Smart routing by factors like geography, credit score, or utility provider ensures each lead goes to the rep most likely to close the deal.",[11,429,430,431,434],{},"Finally, ",[15,432,433],{},"analyze constantly",". With Lead Prosper’s real-time analytics, you can monitor lead source performance, track conversion timelines, and adjust your strategy on the fly.",[11,436,437],{},[15,438,439],{},"🚀 Want to improve your solar lead quality? Book a call with our team and get a personalized demo of how Lead Prosper helps solar marketers scale with confidence.",{"title":84,"searchDepth":85,"depth":85,"links":441},[],"Generate more qualified solar leads with geo-targeting, real-time filters, and smart routing. Learn how to stand out in competitive solar markets today.","\u002Fimages\u002Fnews\u002Fhome-solar-leads.webp",{},"\u002Fnews\u002Fhow-to-capture-more-qualified-solar-leads-in-competitive-markets",{"title":392,"description":442},"news\u002Fhow-to-capture-more-qualified-solar-leads-in-competitive-markets","\u002Fimages\u002Fnews\u002Fthumb-home-solar-leads.webp","Wtc1pokumeHCJ1wp7KwsBeYGDcEP7DZ45KMpTQzOlSE",{"id":451,"title":452,"body":453,"custom_css":87,"date":228,"description":531,"draft":90,"extension":91,"image":532,"meta":533,"navigation":94,"path":534,"scale_hero":90,"seo":535,"stem":536,"thumbnail":537,"thumbnail_is_logo":90,"__hash__":538},"news\u002Fnews\u002Fhow-to-stay-tcpa-compliant-in-mass-tort-campaigns.md","How to Stay TCPA Compliant in Mass Tort Campaigns",{"type":8,"value":454,"toc":529},[455,458,465,468,475,478,485,488,495,498,505,508,515,518,521,524],[11,456,457],{},"Mass tort campaigns live and die by scale—but with that scale comes risk. The Telephone Consumer Protection Act (TCPA) exists to protect consumers from unwanted calls and messages, and violations can lead to massive fines, lawsuits, and long-term brand damage. In the legal vertical—especially in mass tort marketing—TCPA compliance isn't a checkbox. It's a strategy.",[11,459,460],{},[15,461,462,464],{},[307,463,309],{}," Understand What Triggers TCPA Liability",[11,466,467],{},"TCPA compliance starts with understanding how easy it is to violate. Sending a text or placing a call using an autodialer (or even software that could qualify as one) without prior express written consent opens the door to liability. In mass tort campaigns, where thousands of leads are generated and distributed daily, you need to treat every interaction like it could be audited.",[11,469,470],{},[15,471,472,474],{},[307,473,320],{}," Collect and Store Proof of Consent",[11,476,477],{},"A verbal yes isn’t enough. You need clear, timestamped, documented proof of consent—ideally accompanied by a certificate from a service like TrustedForm or Jornaya. These tools capture the full context of a lead’s opt-in, including the creative they viewed, the form they submitted, and the exact moment they gave consent. The best lead platforms make it easy to require and store this data per lead, per campaign.",[11,479,480],{},[15,481,482,484],{},[307,483,331],{}," Validate Consent in Real Time",[11,486,487],{},"Compliance isn’t just about collecting consent—it’s about validating it before the lead moves downstream. Your lead distribution platform should be able to reject leads that don’t meet consent standards before they ever reach a buyer. Real-time filtering through API validation (e.g., Anura, BriteVerify, IPQualityScore) adds another layer of protection.",[11,489,490],{},[15,491,492,494],{},[307,493,342],{}," Be Selective with Traffic Partners",[11,496,497],{},"Not all lead sources are created equal—and in mass tort, one shady partner can ruin everything. Work only with vetted partners who agree to strict data collection standards, and use sub-ID tracking to monitor performance by traffic source. Platforms that support sub-ID filtering and alerts for dupe rates or response failures are key to staying in control.",[11,499,500],{},[15,501,502,504],{},[307,503,353],{}," Create a Lead Return Process",[11,506,507],{},"Even with perfect processes, issues happen. Establish a clear method for buyers to return leads that don’t meet TCPA requirements, and audit those returns to identify potential gaps in your process. A well-governed return process not only protects relationships but helps flag risky lead sources early.",[11,509,510],{},[15,511,512,514],{},[307,513,364],{}," Use the Right Delivery Method",[11,516,517],{},"Ping-post campaigns are often safer when it comes to compliance. Because leads aren’t delivered unless a buyer accepts the bid, there’s less risk of a bad lead being pushed to a buyer. Additionally, you can add AI filters (like with OpenAI integrations) to dynamically assess tone, intent, or consent-related language before delivery.",[11,519,520],{},"Mass tort campaigns offer huge potential, but they also come with heightened scrutiny. Staying TCPA compliant isn’t about avoiding fines—it’s about protecting your business and your clients. With the right lead platform, validation tools, and process in place, you can scale confidently while keeping your compliance airtight.",[11,522,523],{},"Compliance in mass tort isn’t optional—and it doesn’t have to be complicated. With the right platform, you can automate validation, filter risk in real time, and stay protected at scale.",[11,525,526],{},[15,527,528],{},"Want to tighten up your TCPA process? Talk to our team about building a safer, smarter lead flow with Lead Prosper.",{"title":84,"searchDepth":85,"depth":85,"links":530},[],"Avoid fines and protect your legal campaigns with this step-by-step guide to staying TCPA compliant in high-volume mass tort lead generation.","\u002Fimages\u002Fnews\u002Flegal-tcpa-compliant-mass-tort.webp",{},"\u002Fnews\u002Fhow-to-stay-tcpa-compliant-in-mass-tort-campaigns",{"title":452,"description":531},"news\u002Fhow-to-stay-tcpa-compliant-in-mass-tort-campaigns","\u002Fimages\u002Fnews\u002Fthumb-legal-tcpa-compliant-mass-tort.webp","zLG4dZcn1dJjHEvNLnVGcU2sfIiJnUdY27nOvned6SY",{"id":540,"title":541,"body":542,"custom_css":87,"date":228,"description":589,"draft":90,"extension":91,"image":590,"meta":591,"navigation":94,"path":592,"scale_hero":90,"seo":593,"stem":594,"thumbnail":595,"thumbnail_is_logo":90,"__hash__":596},"news\u002Fnews\u002Flead-routing-strategies-for-seasonal-home-services.md","Lead Routing Strategies for Seasonal Home Services",{"type":8,"value":543,"toc":587},[544,547,554,561,568,579,582],[11,545,546],{},"Why does your HVAC campaign thrive in July while your roofing leads don’t take off until October?",[11,548,549,550,553],{},"Because ",[15,551,552],{},"home services follow the seasons","—and your lead routing strategy should too.",[11,555,556,557,560],{},"In seasonal industries, ",[15,558,559],{},"timing is everything",". Pre-build campaign templates based on known demand shifts (like AC repairs in summer or storm damage restoration in spring) so you’re ready to launch when interest spikes.",[11,562,563,564,567],{},"Once the season hits, ",[15,565,566],{},"prioritize your best-performing buyers"," using weighted round robin. This gives top buyers the volume they can handle without freezing out smaller partners.",[11,569,570,571,574,575,578],{},"Want to take it further? Use ",[15,572,573],{},"zip code targeting"," or ",[15,576,577],{},"weather API filters"," to route leads based on real-time weather events, like hailstorms or cold snaps. This ensures only buyers in affected regions get relevant leads.",[11,580,581],{},"And don’t forget to protect performance: monitor buyer response times, bounce rates, and lead returns. Lead Prosper’s analytics, lead caps, and delivery logs help you optimize routing without sacrificing trust.",[11,583,584],{},[15,585,586],{},"Keep your lead gen consistent throughout the year. Talk to our team to build smarter routing strategies that adapt to weather, buyer performance, and lead volume.",{"title":84,"searchDepth":85,"depth":85,"links":588},[],"Align your lead routing with seasonal demand for HVAC, roofing, and solar. Learn how to use weather data, zip filters, and weighted distribution to win more.","\u002Fimages\u002Fnews\u002Fhome-seasonal-home-services.webp",{},"\u002Fnews\u002Flead-routing-strategies-for-seasonal-home-services",{"title":541,"description":589},"news\u002Flead-routing-strategies-for-seasonal-home-services","\u002Fimages\u002Fnews\u002Fthumb-home-seasonal-home-services.webp","Ccyiszj6Mn-E12flfpvfAnfzR6tV3ke21dyZ89VqTUY",{"id":598,"title":599,"body":600,"custom_css":87,"date":228,"description":703,"draft":90,"extension":91,"image":704,"meta":705,"navigation":94,"path":706,"scale_hero":90,"seo":707,"stem":708,"thumbnail":709,"thumbnail_is_logo":90,"__hash__":710},"news\u002Fnews\u002Fmatch-rates-and-buyer-feedback-what-auto-insurance-marketers-need-to-know.md","Match Rates & Buyer Feedback: What Auto Insurance Marketers Need to Know",{"type":8,"value":601,"toc":697},[602,605,608,612,615,618,622,625,636,639,642,646,649,660,663,667,670,673,684,687,690],[11,603,604],{},"In the auto insurance space, match rate isn’t just a performance stat—it’s the heartbeat of your buyer relationships. When leads don’t match, don’t quote, or don’t bind, it signals a deeper disconnect between what’s being delivered and what your buyers actually want.",[11,606,607],{},"High refund rates, low close rates, and frustrated partners often trace back to poor alignment. The good news? You can fix it—with smarter routing, sub-ID tracking, and feedback loops that actually inform campaign changes.",[108,609,611],{"id":610},"why-match-rate-matters","Why Match Rate Matters",[11,613,614],{},"A good match rate means your leads are getting to buyers who are ready to quote. A bad one? It leads to wasted ad spend, high returns, and poor buyer satisfaction. In a ping-post model, that can quickly erode trust and reduce bid amounts over time.",[11,616,617],{},"The solution isn’t more leads—it’s better-fit leads.",[108,619,621],{"id":620},"tighten-your-routing-rules","Tighten Your Routing Rules",[11,623,624],{},"Start by defining what each buyer actually wants:",[119,626,627,630,633],{},[122,628,629],{},"State-specific licensing",[122,631,632],{},"Driver age, coverage gaps, or vehicle type",[122,634,635],{},"Credit tiers or driving record preferences",[11,637,638],{},"From there, use Lead Prosper’s custom filters to route only qualifying leads to each buyer. Add weighted round robin to balance volume and prevent caps from being exceeded.",[11,640,641],{},"And if a lead doesn’t match? Build fallback logic that automatically reroutes to a secondary compatible buyer.",[108,643,645],{"id":644},"use-sub-id-tracking-to-spot-issues-early","Use Sub-ID Tracking to Spot Issues Early",[11,647,648],{},"Sub-ID tracking isn’t just for affiliate marketers. When applied to traffic sources, it helps you:",[119,650,651,654,657],{},[122,652,653],{},"Detect low-match sub-IDs early",[122,655,656],{},"Identify which landing pages or forms underperform",[122,658,659],{},"Pinpoint source-level compliance issues (like missing consent)",[11,661,662],{},"With Lead Prosper, you can flag underperforming sources and route around them before your buyers start to complain.",[108,664,666],{"id":665},"make-buyer-feedback-actionable","Make Buyer Feedback Actionable",[11,668,669],{},"Many marketers collect feedback—but don’t use it.",[11,671,672],{},"Set up a simple process:",[119,674,675,678,681],{},[122,676,677],{},"Track common rejection reasons (wrong state, expired coverage, bad phone)",[122,679,680],{},"Monitor which filters are triggered most often",[122,682,683],{},"Cross-reference feedback with source and routing rules",[11,685,686],{},"Then iterate. Adjust your filters, update buyer profiles, and improve your lead qualification standards.",[11,688,689],{},"With regular analysis, you’ll reduce friction, increase bind rates, and maintain stronger buyer relationships.",[11,691,692,693,696],{},"Want to boost match rates and reduce refunds? ",[216,694,695],{"href":218},"Schedule a demo"," to see how Lead Prosper can help you deliver smarter, more compatible auto insurance leads.",{"title":84,"searchDepth":85,"depth":85,"links":698},[699,700,701,702],{"id":610,"depth":224,"text":611},{"id":620,"depth":224,"text":621},{"id":644,"depth":224,"text":645},{"id":665,"depth":224,"text":666},"Improve match rates and reduce friction by aligning auto insurance leads with the right buyers. Use filters, feedback, and tracking to drive better results.","\u002Fimages\u002Fnews\u002Fauto-insurance-marketers-need-to-know.webp",{},"\u002Fnews\u002Fmatch-rates-and-buyer-feedback-what-auto-insurance-marketers-need-to-know",{"title":599,"description":703},"news\u002Fmatch-rates-and-buyer-feedback-what-auto-insurance-marketers-need-to-know","\u002Fimages\u002Fnews\u002Fthumb-auto-insurance-marketers-need-to-know.webp","az5LRICtFbwS6FX0W46HUqUPU7ac7wD8N_srLOctUX0",{"id":712,"title":713,"body":714,"custom_css":87,"date":228,"description":838,"draft":90,"extension":91,"image":839,"meta":840,"navigation":94,"path":841,"scale_hero":90,"seo":842,"stem":843,"thumbnail":844,"thumbnail_is_logo":90,"__hash__":845},"news\u002Fnews\u002Foptimizing-ping-post-for-auto-insurance-bidding-success.md","Optimizing Ping-Post for Auto Insurance Bidding Success",{"type":8,"value":715,"toc":832},[716,719,723,726,729,733,736,762,765,769,772,775,801,804,808,811,822,825],[11,717,718],{},"When every millisecond counts, ping-post is the auto insurance marketer’s best friend. But while the model offers speed and flexibility, success depends on how you use it. To unlock higher bids and lower return rates, you need segmentation, smart fallback logic, and real-time optimization.",[108,720,722],{"id":721},"why-ping-post-works-for-auto-insurance","Why Ping-Post Works for Auto Insurance",[11,724,725],{},"Auto insurance leads are time-sensitive, but not all buyers are the same. Some prioritize drivers with clean records. Others want specific states, vehicle ages, or coverage levels. Ping-post gives you a chance to test the waters—sending partial lead info first, collecting bids, and then sending the full lead to the best-matched buyer.",[11,727,728],{},"This approach protects margins, improves buyer satisfaction, and reduces wasted delivery.",[108,730,732],{"id":731},"segment-for-maximum-bids","Segment for Maximum Bids",[11,734,735],{},"Better segmentation means better bid data. Before sending a ping, use filters to segment leads by:",[119,737,738,744,750,756],{},[122,739,740,743],{},[15,741,742],{},"State and Zip Code:"," Licensing and pricing vary by region. Target buyers where they’re most competitive.",[122,745,746,749],{},[15,747,748],{},"Driver Age or Household Info:"," Younger drivers may require different carrier strategies than multi-driver homes.",[122,751,752,755],{},[15,753,754],{},"Vehicle Info:"," Some buyers only want vehicles under 10 years old or those with full coverage.",[122,757,758,761],{},[15,759,760],{},"Current Carrier or Coverage Length:"," Switching behavior and intent often tie back to a driver’s current insurer.",[11,763,764],{},"Use real-time filters or API calls to assign these traits on the fly and include them in your ping payload.",[108,766,768],{"id":767},"tune-your-delivery-rules","Tune Your Delivery Rules",[11,770,771],{},"A solid fallback plan is key. Not every buyer will bid every time, but good delivery rules prevent good leads from falling through the cracks.",[11,773,774],{},"Set up:",[119,776,777,783,789,795],{},[122,778,779,782],{},[15,780,781],{},"Priority tiers:"," Route to top-bidding buyers first, then fall back to others who match eligibility.",[122,784,785,788],{},[15,786,787],{},"Time-based filters:"," Ensure routing respects buyer availability windows.",[122,790,791,794],{},[15,792,793],{},"Cap management:"," Honor lead caps to keep buyers happy and avoid rejection spikes.",[122,796,797,800],{},[15,798,799],{},"Dynamic routing logic:"," Use weighted round robin or buyer rotation when bids are equal.",[11,802,803],{},"With Lead Prosper, you can configure all of this down to the campaign level—no custom coding required.",[108,805,807],{"id":806},"track-performance-and-adapt","Track Performance and Adapt",[11,809,810],{},"Ping-post is not set-it-and-forget-it. Track bid response times, win rates, and returns by source and buyer. This lets you:",[119,812,813,816,819],{},[122,814,815],{},"Remove underperforming partners",[122,817,818],{},"Adjust ping payloads based on what fields drive higher bids",[122,820,821],{},"Optimize filters to prioritize high-ROI traffic",[11,823,824],{},"Better data = better bids = better performance.",[11,826,827,828,831],{},"Want to improve your ping-post results in auto insurance? ",[216,829,830],{"href":218},"Book a strategy session"," to see how Lead Prosper’s tools help you route smarter, bid higher, and convert more leads.",{"title":84,"searchDepth":85,"depth":85,"links":833},[834,835,836,837],{"id":721,"depth":224,"text":722},{"id":731,"depth":224,"text":732},{"id":767,"depth":224,"text":768},{"id":806,"depth":224,"text":807},"Master the ping-post method for auto insurance leads with smart segmentation and fallback routing. Learn how to increase bids and reduce waste.","\u002Fimages\u002Fnews\u002Fauto-ping-post-bidding-success.webp",{},"\u002Fnews\u002Foptimizing-ping-post-for-auto-insurance-bidding-success",{"title":713,"description":838},"news\u002Foptimizing-ping-post-for-auto-insurance-bidding-success","\u002Fimages\u002Fnews\u002Fthumb-auto-ping-post-bidding-success.webp","rgZvs3uJbjX_Qvd7tlDMLAn4jEFgByUw-ZLvv3UZXfk",{"id":847,"title":848,"body":849,"custom_css":87,"date":228,"description":897,"draft":90,"extension":91,"image":898,"meta":899,"navigation":94,"path":900,"scale_hero":90,"seo":901,"stem":902,"thumbnail":903,"thumbnail_is_logo":90,"__hash__":904},"news\u002Fnews\u002Fwhat-to-look-for-in-a-legal-lead-distribution-platform.md","What to Look for in a Legal Lead Distribution Platform",{"type":8,"value":850,"toc":895},[851,854,859,862,866,869,873,876,880,883,886,889],[11,852,853],{},"Not all lead distribution platforms are created equal—especially when it comes to high-stakes legal campaigns like MVA, SSDI, and mass tort. The right platform won’t just route leads—it will shape the success of your entire operation.",[855,856,858],"h4",{"id":857},"real-time-routing-that-respects-regulation","Real-Time Routing That Respects Regulation",[11,860,861],{},"Speed is non-negotiable, but speed without precision is a risk. In legal marketing, you need routing logic that not only delivers in milliseconds but considers firm licensing, jurisdiction, and case type before sending anything downstream.",[855,863,865],{"id":864},"compliance-is-not-optional","Compliance Is Not Optional",[11,867,868],{},"TCPA and consent regulations are unforgiving. Your platform should support real-time certificate validation (e.g., TrustedForm, Jornaya) and offer robust tools to track, store, and audit consent on a per-lead basis.",[855,870,872],{"id":871},"data-visibility-that-drives-performance","Data Visibility That Drives Performance",[11,874,875],{},"Without performance analytics, there’s no optimization. You need to know which case types convert, which vendors underperform, and where your returns are coming from. Look for platforms that break this down by buyer, by case, and by lead source.",[855,877,879],{"id":878},"customization-that-reflects-legal-complexity","Customization That Reflects Legal Complexity",[11,881,882],{},"Whether routing by geography, date of incident, or injury severity, your platform must adapt. Flexible filters, jurisdictional logic, and real-time API hooks aren’t just “nice to have”—they’re foundational.",[11,884,885],{},"Legal lead gen isn’t one-size-fits-all. Choose a platform that operates more like a legal strategist than a pass-through system—because in this space, every second and every decision counts.",[11,887,888],{},"Choosing the right platform isn’t just about features—it’s about finding a long-term partner that understands the legal space. Lead Prosper was built for high-stakes campaigns like yours, with the compliance tools, routing flexibility, and support you need to scale confidently.",[11,890,891],{},[892,893,894],"b",{},"Ready to see how it works? Book a strategy call with our team and get a custom walkthrough.",{"title":84,"searchDepth":85,"depth":85,"links":896},[],"Learn how to choose a legal lead distribution platform built for compliance, smart routing, and scalable performance in MVA and mass tort campaigns.","\u002Fimages\u002Fnews\u002Flegal-lead-distribution-platform.webp",{},"\u002Fnews\u002Fwhat-to-look-for-in-a-legal-lead-distribution-platform",{"title":848,"description":897},"news\u002Fwhat-to-look-for-in-a-legal-lead-distribution-platform","\u002Fimages\u002Fnews\u002Fthumb-legal-lead-distribution-platform.webp","_NgWciXRHLj28ubIxRjQfAk3hmpqM_W4_wKm-eHABtA",{"id":906,"title":907,"body":908,"custom_css":87,"date":991,"description":992,"draft":90,"extension":91,"image":993,"meta":994,"navigation":94,"path":995,"scale_hero":90,"seo":996,"stem":997,"thumbnail":998,"thumbnail_is_logo":90,"__hash__":999},"news\u002Fnews\u002Fhow-ai-api-filters-are-powering-smarter-lead-flows-in-lead-prosper.md","How AI + API Filters Are Powering Smarter Lead Flows in Lead Prosper",{"type":8,"value":909,"toc":989},[910,913,916,921,924,933,938,941,948,953,956,963,966,969,972],[11,911,912],{},"AI isn't just a buzzword—it's a powerful tool when paired with the right automation. At Lead Prosper, we’re seeing users build incredibly clever filters and lead workflows using OpenAI’s ChatGPT and our API Filters feature. Whether you’re refining geography, checking for profanity, or qualifying leads,, ChatGPT can help you make smarter decisions at scale.",[11,914,915],{},"Here are three real-world ways users are putting AI to work in their campaigns:",[11,917,918],{},[15,919,920],{},"1. Dynamic Profanity Filtering",[11,922,923],{},"Forget static word lists. With OpenAI, you can dynamically scan lead input (like names or messages) for profanity using a real-time moderation prompt. ChatGPT can return a simple \"yes\" or \"no,\" and Lead Prosper can use that response to accept or reject the lead on the spot.",[11,925,926,927],{},"Read the full article for more: ",[216,928,932],{"href":929,"rel":930},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F267-using-openai-and-api-filters-to-dynamically-filter-leads-in-lead-prosper",[931],"nofollow","Using ChatGPT with API Filters for Profanity Screening",[11,934,935],{},[15,936,937],{},"2. Radius-Based ZIP Code Filtering",[11,939,940],{},"Why upload massive zip lists? Use ChatGPT to determine if a zip code falls within a custom radius of any city. With a well-structured prompt and API Filter, you can auto-qualify leads geographically—without lifting a finger.",[11,942,926,943],{},[216,944,947],{"href":945,"rel":946},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F268-filtering-zip-codes-by-radius-using-api-filters-openais-chatgpt",[931],"Filtering ZIP Codes by Radius Using OpenAI",[11,949,950],{},[15,951,952],{},"3. Smarter Lead Qualification",[11,954,955],{},"With API Filters, you can ask ChatGPT to evaluate lead input in real time. Whether you’re checking tone, sentiment, or intent, the response from AI can be used to score or route leads based on your own criteria. Think: custom logic without the code.",[11,957,926,958],{},[216,959,962],{"href":960,"rel":961},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F269-dynamic-profanity-filtering-using-api-filters-openais-chatgpt",[931],"Dynamic Profanity Filtering Using API Filters + OpenAI's ChatGPT",[11,964,965],{},"These aren’t just gimmicks. They’re real, working hacks that are saving time, improving lead quality, and giving marketers new ways to innovate within their campaigns.",[11,967,968],{},"If you're a Lead Prosper user with an OpenAI key, you already have what you need to get started.",[11,970,971],{},"Want help setting up your first AI-powered filter? Reach out to support or check out our new resource guides on:",[119,973,974,979,984],{},[122,975,976],{},[216,977,932],{"href":929,"rel":978},[931],[122,980,981],{},[216,982,947],{"href":945,"rel":983},[931],[122,985,986],{},[216,987,962],{"href":960,"rel":988},[931],{"title":84,"searchDepth":85,"depth":85,"links":990},[],"2025-05-20","Smarter lead filtering starts here. Use AI + API Filters in Lead Prosper to automate, analyze, and optimize in real time. Build smarter, AI-powered lead flows—no code required.","\u002Fimages\u002Fnews\u002Fapi-ai.webp",{},"\u002Fnews\u002Fhow-ai-api-filters-are-powering-smarter-lead-flows-in-lead-prosper",{"title":907,"description":992},"news\u002Fhow-ai-api-filters-are-powering-smarter-lead-flows-in-lead-prosper","\u002Fimages\u002Fnews\u002Fthumb-api-ai.webp","Wg5JOknr0d8taKzURW3TDC71BcSv8YYZ8rxC2na74-o",{"id":1001,"title":1002,"body":1003,"custom_css":87,"date":1167,"description":1168,"draft":90,"extension":91,"image":1169,"meta":1170,"navigation":94,"path":1171,"scale_hero":90,"seo":1172,"stem":1173,"thumbnail":1174,"thumbnail_is_logo":90,"__hash__":1175},"news\u002Fnews\u002Fnew-in-lead-prosper-white-label-portals-billing-tools-and-automation-upgrades.md","New in Lead Prosper: White-Label Portals, Billing Tools, and Automation Upgrades",{"type":8,"value":1004,"toc":1160},[1005,1012,1018,1022,1029,1033,1054,1061,1065,1072,1076,1083,1095,1098,1102,1116,1119,1123,1142,1145,1153],[11,1006,1007,1008,1011],{},"At Lead Prosper, we’re dedicated to delivering powerful features that give our users the edge in lead distribution and management. That’s why we’re excited to roll out a suite of ",[15,1009,1010],{},"major enhancements to the Customer Portal",", designed to provide more control, better branding, and smarter automation.",[11,1013,1014,1015],{},"These updates aren’t just about new features — they’re about ",[15,1016,1017],{},"elevating your customer experience and simplifying your workflow.",[108,1019,1021],{"id":1020},"custom-subdomains-your-portal-your-brand","Custom Subdomains: Your Portal, Your Brand",[11,1023,1024,1025,1028],{},"Say goodbye to shared branding. With ",[15,1026,1027],{},"Custom Subdomains",", you can now fully white-label your Customer Portal under your own domain (e.g., portal.yourcompany.com). This delivers a seamless, professional experience for your clients and strengthens your brand presence.",[855,1030,1032],{"id":1031},"why-it-matters","Why It Matters:",[119,1034,1035,1036,1035,1042,1035,1048],{},"\n  ",[122,1037,1038,1041],{},[892,1039,1040],{},"Brand Consistency:"," Clients engage with your brand from start to finish.",[122,1043,1044,1047],{},[892,1045,1046],{},"Professionalism:"," Builds trust with a polished, unified portal.",[122,1049,1050,1053],{},[892,1051,1052],{},"Easy Setup:"," Point your domain to Lead Prosper, and we handle the rest.",[11,1055,1056],{},[216,1057,1060],{"href":1058,"rel":1059},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F262-major-customer-portal-enhancements-march-2025",[931],"Learn how to set up your custom domain",[108,1062,1064],{"id":1063},"granular-client-permissions-customize-access-with-precision","Granular Client Permissions: Customize Access with Precision",[11,1066,1067,1068,1071],{},"Not all clients need the same access. With our new ",[15,1069,1070],{},"Granular Client Permissions",", you decide what actions each client can take. From returning leads to pausing campaigns, you’re in full control.",[108,1073,1075],{"id":1074},"approval-system-upgrades-automate-to-eliminate-bottlenecks","Approval System Upgrades: Automate to Eliminate Bottlenecks",[11,1077,1078,1079,1082],{},"Save time and reduce manual oversight with ",[15,1080,1081],{},"new automation features",":",[119,1084,1035,1085,1035,1090],{},[122,1086,1087],{},[892,1088,1089],{},"Auto-Approve Lead Returns",[122,1091,1092],{},[892,1093,1094],{},"Auto-Approve Campaign Pause\u002FResume Requests",[11,1096,1097],{},"These features are ideal for scaling businesses managing multiple buyers and campaigns.",[108,1099,1101],{"id":1100},"enhanced-billing-controls","Enhanced Billing Controls",[119,1103,1035,1104,1035,1110],{},[122,1105,1106,1109],{},[892,1107,1108],{},"Set Minimum Deposit Amounts"," per client",[122,1111,1112,1115],{},[892,1113,1114],{},"Charge Client Cards Directly"," to add balance",[11,1117,1118],{},"These updates streamline payment workflows and ensure smooth, reliable financial operations.",[108,1120,1122],{"id":1121},"more-upgrades-youll-love","More Upgrades You’ll Love:",[119,1124,1035,1125,1035,1130,1035,1136],{},[122,1126,1127],{},[892,1128,1129],{},"One-Click Pause\u002FResume All Campaigns",[122,1131,1132,1135],{},[892,1133,1134],{},"Custom Sidebar Links"," for FAQs, support, and resources",[122,1137,1138,1141],{},[892,1139,1140],{},"UI\u002FUX Enhancements"," for faster, smoother navigation",[11,1143,1144],{},"These new features take your Customer Portal to the next level, delivering a more powerful, brandable, and efficient platform. Whether you're managing a handful of clients or scaling rapidly, these updates are designed to help you work smarter and provide a premium experience for your customers.",[11,1146,1147,1148,1152],{},"Ready to put these new tools to work? ",[216,1149,1151],{"href":1058,"rel":1150},[931],"Read our full support article here",".",[11,1154,1155,1156,1152],{},"Submit a support ticket or ",[216,1157,1159],{"href":1158},"mailto:support@leadprosper.io","email our team",{"title":84,"searchDepth":85,"depth":85,"links":1161},[1162,1163,1164,1165,1166],{"id":1020,"depth":224,"text":1021},{"id":1063,"depth":224,"text":1064},{"id":1074,"depth":224,"text":1075},{"id":1100,"depth":224,"text":1101},{"id":1121,"depth":224,"text":1122},"2025-03-24","Lead Prosper’s latest Customer Portal updates bring powerful features like custom subdomains, granular client permissions, and billing enhancements—designed to streamline workflows, boost branding, and optimize lead management efficiency.","\u002Fimages\u002Fnews\u002Fnew_features_24032025.webp",{},"\u002Fnews\u002Fnew-in-lead-prosper-white-label-portals-billing-tools-and-automation-upgrades",{"title":1002,"description":1168},"news\u002Fnew-in-lead-prosper-white-label-portals-billing-tools-and-automation-upgrades","\u002Fimages\u002Fnews\u002Fthumb_new_features_24032025.webp","8f88CadD6Lx6F1BChK29FD8n0ztIex2mqc_XMECfWsU",{"id":1177,"title":1178,"body":1179,"custom_css":87,"date":1347,"description":1348,"draft":90,"extension":91,"image":1349,"meta":1350,"navigation":94,"path":1351,"scale_hero":94,"seo":1352,"stem":1353,"thumbnail":1354,"thumbnail_is_logo":90,"__hash__":1355},"news\u002Fnews\u002Flead-prosper-year-in-review-2024-recap.md","Lead Prosper’s Year in Review - 2024 Recap",{"type":8,"value":1180,"toc":1339},[1181,1184,1188,1206,1210,1213,1234,1237,1240,1244,1247,1250,1254,1263,1266,1286,1294,1298,1301,1310,1313,1317,1326,1329,1336],[11,1182,1183],{},"As we step into 2025, we want to reflect on our latest innovations designed to help you stay ahead in the ever-evolving lead generation landscape. From new 1-to-1 Dynamic Consent Campaigns to enhanced Elite Care Support Plans for personalized assistance, we’re committed to providing you with the tools and support needed to drive success.",[108,1185,1187],{"id":1186},"introducing-1-to-1-dynamic-consent-campaigns","Introducing 1-to-1 Dynamic Consent Campaigns",[11,1189,1190,1191,1196,1197,1152,1202,1205],{},"At Lead Prosper, we understand that transparency and consumer consent are becoming increasingly important for lead generators and buyers alike. With the upcoming ",[216,1192,1195],{"href":1193,"rel":1194},"https:\u002F\u002Fdocs.fcc.gov\u002Fpublic\u002Fattachments\u002FDOC-408396A1.pdf",[931],"FCC regulations on 1-to-1 consent",", we've designed a cutting-edge solution to help you stay compliant while optimizing your lead distribution process. We're proud to introduce our ",[216,1198,1201],{"href":1199,"rel":1200},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F252-introducing-lead-prosper-s-new-one-to-one-campaign-type",[931],"1-to-1 Dynamic Consent Campaigns",[15,1203,1204],{},"This 3-phase process"," (Ping, Pick, Post) not only ensures consumer consent is respected but also helps buyers make more informed decisions, all while streamlining the lead generation process.",[108,1207,1209],{"id":1208},"enhanced-bid-management-customization-options","Enhanced Bid Management & Customization Options",[11,1211,1212],{},"One of the key features of our 1-to-1 Dynamic Consent Campaigns is the robust bid management capabilities. With enhanced bid management settings, you can now:",[119,1214,1215,1222,1228],{},[122,1216,1217,1218,1221],{},"Set ",[15,1219,1220],{},"minimum bid thresholds"," to refine bid responses.",[122,1223,1224,1227],{},[15,1225,1226],{},"Cap the number of returned bids"," to maintain lead quality.",[122,1229,1230,1233],{},[15,1231,1232],{},"De-duplicate bids"," based on TCPA entities for increased accuracy and compliance.",[11,1235,1236],{},"Additionally, our new customization options allow you to sort and filter bid data at an even more granular level. These advanced tools make it easier to tailor your experience to meet the needs of both suppliers and buyers.",[11,1238,1239],{},"And that’s not all—our API response enhancements provide even more granular data such as buyer IDs, execution times, and insights into failed bids, helping you optimize campaigns and improve overall performance.",[108,1241,1243],{"id":1242},"more-1-to-1-innovations-on-the-horizon","More 1-to-1 Innovations on the Horizon",[11,1245,1246],{},"Our commitment to innovation doesn't stop with these updates. We’re constantly working on new features to further enhance your experience on the Lead Prosper platform. More 1-to-1 consent innovations are in the works, with additional tools designed to keep you at the forefront of lead generation compliance and efficiency.",[11,1248,1249],{},"These innovations aim to provide even more value as you manage and distribute leads—whether you're handling inbound calls, web leads, or both. Stay tuned for more updates in the coming months!",[108,1251,1253],{"id":1252},"elite-care-support-packages-tailored-assistance-for-every-step","Elite Care Support Packages: Tailored Assistance for Every Step",[11,1255,1256,1257,1262],{},"As part of our ongoing dedication to helping our clients succeed, Lead Prosper offers ",[216,1258,1261],{"href":1259,"rel":1260},"https:\u002F\u002Fleadprosper.io\u002Fsupport",[931],"Elite Care Support Plans"," designed to provide expert guidance and hands-on support for your lead management efforts. We know that navigating the complexities of lead generation can be challenging, especially with changing regulations and shifting market dynamics. That’s why our Elite Care Plan ensures you have the resources and expertise you need to thrive.",[11,1264,1265],{},"Here’s how our Elite Care Plan makes a difference:",[119,1267,1268,1274,1280],{},[122,1269,1270,1273],{},[15,1271,1272],{},"Personalized Guidance:"," Our team of experts will work with you to understand your unique challenges and provide tailored support that aligns with your business goals.",[122,1275,1276,1279],{},[15,1277,1278],{},"Faster Implementation:"," With dedicated support, we help you get your campaigns up and running faster, saving you time and preventing costly mistakes.",[122,1281,1282,1285],{},[15,1283,1284],{},"Expert Problem-Solving:"," Whether you’re dealing with technical issues or need help optimizing your campaigns, our team is there to solve problems quickly and efficiently.",[11,1287,1288,1289,1152],{},"This hands-on support is invaluable as you scale your operations, ensuring that every step of the process is running smoothly and you’re getting the most out of the Lead Prosper platform. See what our client, Standard Conversions, has to say about our support plans ",[216,1290,1293],{"href":1291,"rel":1292},"https:\u002F\u002Fleadprosper.io\u002Fcase-studies\u002Felite-support-for-elite-growth-standard-conversions-success-story",[931],"in a recent case study",[108,1295,1297],{"id":1296},"whats-next-more-conferences-more-innovations-more-success","What's Next: More Conferences, More Innovations, More Success",[11,1299,1300],{},"As we continue to innovate and improve our platform, we’re also gearing up for more conferences and events where we’ll connect with you directly, share insights, and explore how we can continue to help you succeed in the lead generation space.",[11,1302,1303,1304,1309],{},"Catch us at Affiliate Summit West in Vegas next month and be sure to ",[216,1305,1308],{"href":1306,"rel":1307},"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fleadprosper\u002F",[931],"follow us"," for more feature updates and industry insights.",[11,1311,1312],{},"Whether it's through in-person events, virtual sessions, or ongoing platform enhancements, Lead Prosper remains dedicated to helping you optimize your lead management processes, stay compliant with evolving regulations, and grow your business efficiently.",[108,1314,1316],{"id":1315},"get-ready-for-success-in-2025-and-beyond","Get Ready for Success in 2025 and Beyond",[11,1318,1319,1320,1322,1323,1325],{},"With ",[15,1321,1201],{}," and our ",[15,1324,1261],{},", Lead Prosper is positioning you for success as we enter a new year of lead generation. Our focus remains on providing you with the most powerful, user-friendly tools to manage and distribute your leads, all while ensuring you stay compliant with the latest regulations.",[11,1327,1328],{},"If you’re ready to take your lead generation efforts to the next level, now is the time to explore the new features and support options available on the platform. Get in touch with our team to learn more about how we can help you navigate these exciting changes and drive success in 2025.",[11,1330,1331,1332,1335],{},"Our team is just returning from ",[15,1333,1334],{},"Lead Gen World",", where we gained valuable insights and learned from the best in the industry. We’re bringing this knowledge back to continue refining our platform and providing you with innovative solutions that drive growth. With what we’ve learned, we’re even more committed to helping you achieve your lead gen goals with confidence and efficiency.",[11,1337,1338],{},"We’re thrilled to continue partnering with you to drive growth and success. Stay tuned for more updates, and as always, don’t hesitate to reach out with any questions.",{"title":84,"searchDepth":85,"depth":85,"links":1340},[1341,1342,1343,1344,1345,1346],{"id":1186,"depth":224,"text":1187},{"id":1208,"depth":224,"text":1209},{"id":1242,"depth":224,"text":1243},{"id":1252,"depth":224,"text":1253},{"id":1296,"depth":224,"text":1297},{"id":1315,"depth":224,"text":1316},"2025-01-24","From introducing 1-to-1 Dynamic Consent Campaigns to enhancing bid management tools and support plans, we’ve focused on creating solutions to help you navigate the evolving lead generation landscape. See what’s new and what’s ahead for 2025.","\u002Fimages\u002Fnews\u002F2024-review.webp",{},"\u002Fnews\u002Flead-prosper-year-in-review-2024-recap",{"title":1178,"description":1348},"news\u002Flead-prosper-year-in-review-2024-recap","\u002Fimages\u002Fnews\u002Fthumb-2024-review.webp","PknR8CmEysreKQx_lSm_woIqwpbBkd6f1JfKN4IKY2Q",{"id":1357,"title":1358,"body":1359,"custom_css":87,"date":1439,"description":1440,"draft":90,"extension":91,"image":1441,"meta":1442,"navigation":94,"path":1443,"scale_hero":94,"seo":1444,"stem":1445,"thumbnail":1446,"thumbnail_is_logo":90,"__hash__":1447},"news\u002Fnews\u002Fboost-lead-accuracy-and-efficiency-with-lead-prosper-new-tools-introducing-zerobounce-addressverify-integrations.md","Boost Lead Accuracy and Efficiency with Lead Prosper's New Tools - Introducing ZeroBounce & AddressVerify Integrations",{"type":8,"value":1360,"toc":1435},[1361,1364,1368,1371,1385,1388,1392,1399,1423,1426,1429,1432],[11,1362,1363],{},"We’re thrilled to introduce some game-changing updates to Lead Prosper that will take your lead management process to the next level! Our latest features are designed to enhance how you manage, qualify, and optimize your leads—giving you even more control and flexibility.",[108,1365,1367],{"id":1366},"new-integrations-zerobounce-and-addressverify","New Integrations: ZeroBounce and AddressVerify",[11,1369,1370],{},"We’ve added two powerful integrations that will drastically improve your lead quality and data accuracy.",[119,1372,1373,1379],{},[122,1374,1375,1378],{},[15,1376,1377],{},"ZeroBounce Integration:"," Managing leads with outdated or invalid email addresses can hurt your deliverability rates and waste your marketing efforts. With our ZeroBounce integration, each email address that enters your platform is automatically validated in real-time. This ensures your campaigns reach the right inboxes, reduces bounce rates, and keeps your sender reputation intact. Say goodbye to lost opportunities due to undeliverable emails.",[122,1380,1381,1384],{},[15,1382,1383],{},"AddressVerify Integration:"," Inaccurate postal addresses can lead to costly mistakes, especially when it comes to shipping or geo-targeted campaigns. Our AddressVerify integration allows you to instantly verify and correct postal addresses within your lead data. Whether you’re sending marketing materials, product shipments, or planning regional campaigns, this tool ensures that your data is precise, reducing errors and improving conversion rates.",[11,1386,1387],{},"By integrating ZeroBounce and AddressVerify, Lead Prosper empowers you to maintain top-tier data hygiene, improve the quality of your lead flow, and eliminate the risks associated with bad data. These tools work seamlessly within the platform, so you can trust that your leads are always qualified and ready to convert.",[108,1389,1391],{"id":1390},"introducing-the-merge-fields-transformer","Introducing the Merge Fields Transformer",[11,1393,1394,1395,1398],{},"One of the most powerful new tools at your disposal is our ",[15,1396,1397],{},"Merge Fields Transformer",". This feature allows you to combine two or more fields into a single value. Whether you want to merge project type and material or state and zip code, the Merge Fields transformer makes it easy. Here’s how it works:",[119,1400,1401,1407,1413],{},[122,1402,1403,1406],{},[15,1404,1405],{},"Merge Multiple Fields:"," Seamlessly combine fields like \"Project Type\" (Install, Repair) and \"Material Type\" (Metal Shingle, Asphalt Shingle) into a single value. For example, \"Install Metal Shingle\" or \"Repair Metal Shingle.\"",[122,1408,1409,1412],{},[15,1410,1411],{},"Custom Separators:"," Want to customize the separator? No problem! You can specify your own, like an underscore (_), to get something like \"CA_92010.\"",[122,1414,1415,1418,1419,1422],{},[15,1416,1417],{},"Chain with Other Transformers:"," Pair this with our ",[15,1420,1421],{},"if_else"," transformer to generate numeric values. For example, \"Install Metal Shingle\" could translate to 1, while \"Repair Metal Shingle\" becomes 2. The possibilities are endless!",[11,1424,1425],{},"These updates are all about making your lead management process smoother, smarter, and more intuitive. We’re constantly working to help you get the most out of your platform!",[11,1427,1428],{},"Ready to see these new features in action? Head to your customer portal now and start exploring how ZeroBounce, AddressVerify, and Merge Fields can supercharge your lead management!",[1430,1431],"hr",{},[11,1433,1434],{},"Let us know what you think, and stay tuned for even more updates coming soon!",{"title":84,"searchDepth":85,"depth":85,"links":1436},[1437,1438],{"id":1366,"depth":224,"text":1367},{"id":1390,"depth":224,"text":1391},"2024-09-19","Lead Prosper’s new integrations with ZeroBounce and AddressVerify ensure better lead accuracy, while the powerful Merge Fields transformer lets you combine data effortlessly.","\u002Fimages\u002Fnews\u002F19_sep_update.webp",{},"\u002Fnews\u002Fboost-lead-accuracy-and-efficiency-with-lead-prosper-new-tools-introducing-zerobounce-addressverify-integrations",{"title":1358,"description":1440},"news\u002Fboost-lead-accuracy-and-efficiency-with-lead-prosper-new-tools-introducing-zerobounce-addressverify-integrations","\u002Fimages\u002Fnews\u002Fthumb-19_sep_update.webp","BxguL50UYGW2nVN1ZWMo7btMTYzwTbxzxqPMW6QW6Lc",{"id":1449,"title":1450,"body":1451,"custom_css":87,"date":1479,"description":1480,"draft":90,"extension":91,"image":1481,"meta":1482,"navigation":94,"path":1483,"scale_hero":94,"seo":1484,"stem":1485,"thumbnail":1486,"thumbnail_is_logo":90,"__hash__":1487},"news\u002Fnews\u002Flead-prosper-proudly-participates-in-linkunite-round-table-at-contact-io.md","Lead Prosper Proudly Participates in LinkUnite Round Table at Contact.io",{"type":8,"value":1452,"toc":1477},[1453,1456,1463,1466,1471,1474],[11,1454,1455],{},"Lead Prosper is grateful to have recently participated in a round table event organized by LinkUnite, a network committed to supporting women in marketing. The event brought together women from diverse backgrounds to share their experiences, offer support, and learn from one another at Contact.io in Denver, Colorado.",[11,1457,1458],{},[1459,1460],"img",{"alt":1461,"src":1462},"Jackie Akey Lead Prosper's Head of Customer Success","\u002Fimages\u002Fnews\u002Farticles\u002Fpost_linkunite_round_table\u002F1.jpg",[11,1464,1465],{},"Jackie Akey, Lead Prosper's Head of Customer Success, led a discussion focused on the theme of \"Resiliency.\" During the session, women shared personal stories of overcoming obstacles, handling crises, and navigating uncertainty in both their personal and professional lives. These candid conversations encouraged openness and fostered a supportive environment where everyone felt empowered to speak up and connect.",[11,1467,1468],{},[1459,1469],{"alt":1461,"src":1470},"\u002Fimages\u002Fnews\u002Farticles\u002Fpost_linkunite_round_table\u002F2.jpg",[11,1472,1473],{},"The round table was more than just a discussion—it became a platform for meaningful collaboration. Women learned from one another, shared valuable insights, and found common ground through their experiences. This exchange of ideas not only created a sense of community but also led to personal and professional growth for all involved.",[11,1475,1476],{},"Lead Prosper is proud to have been part of such a transformative experience and remains committed to supporting women in marketing and lead generation. We look forward to continuing our partnership with LinkUnite and participating in future events that foster growth, connection, and empowerment.",{"title":84,"searchDepth":85,"depth":85,"links":1478},[],"2024-09-12","Lead Prosper is grateful to have recently participated in a round table event organized by LinkUnite, a network committed to supporting women in marketing.","\u002Fimages\u002Fnews\u002Farticles\u002Fpost_linkunite_round_table\u002Fcover.png",{},"\u002Fnews\u002Flead-prosper-proudly-participates-in-linkunite-round-table-at-contact-io",{"title":1450,"description":1480},"news\u002Flead-prosper-proudly-participates-in-linkunite-round-table-at-contact-io","\u002Fimages\u002Fnews\u002Farticles\u002Fpost_linkunite_round_table\u002Fthumb.png","ERfOleYHmhnxsv0vFdZ8W3sd45vCNVtTKBp6k7oY6fQ",{"id":1489,"title":1490,"body":1491,"custom_css":87,"date":1635,"description":1636,"draft":90,"extension":91,"image":1637,"meta":1638,"navigation":94,"path":1639,"scale_hero":94,"seo":1640,"stem":1641,"thumbnail":1642,"thumbnail_is_logo":90,"__hash__":1643},"news\u002Fnews\u002Foptimizing-lead-acquisition-key-strategies-for-lead-buyers-and-aggregators-using-lead-prosper.md","Optimizing Lead Acquisition: Key Strategies for Lead Buyers and Aggregators Using Lead Prosper",{"type":8,"value":1492,"toc":1629},[1493,1496,1500,1506,1509,1517,1524,1531,1538,1542,1548,1551,1558,1565,1572,1576,1582,1585,1592,1599,1603,1609,1612,1619,1626],[11,1494,1495],{},"As a lead buyer or aggregator, ensuring that you’re acquiring high-quality leads while maintaining efficiency and compliance is essential. Lead Prosper offers several powerful features that can help you streamline your processes, maximize lead quality, and protect your investments. Here are some key strategies to consider:",[108,1497,1499],{"id":1498},"_1-use-required-fields-to-ensure-quality-and-compliance","1. Use Required Fields to Ensure Quality and Compliance",[11,1501,1502],{},[1459,1503],{"alt":1504,"src":1505},"Required Fields","\u002Fimages\u002Fnews\u002Farticles\u002Fkey_strat_lead_buyers\u002Frequiredfields.png",[11,1507,1508],{},"One of the most effective ways to maintain control over the quality of leads you purchase is by enforcing required fields in your campaigns.",[11,1510,1035,1513,1516],{"className":1511},[1512],"ml-4",[892,1514,1515],{},"Collect essential data:"," Make sure you’re getting the fields you require from your suppliers, such as email, phone number, first and last names, address, and more. This ensures you have all the necessary information to evaluate and act on leads.\n",[11,1518,1035,1520,1523],{"className":1519},[1512],[892,1521,1522],{},"Proof of consent:"," Require TrustedForm or Jornaya certificates to verify lead consent, which you can then pass along to your buyers. This not only helps in compliance but also builds trust with your clients.\n",[11,1525,1035,1527,1530],{"className":1526},[1512],[892,1528,1529],{},"Avoid paying for incomplete leads:"," If a required field is missing, you can reject the lead in real time. By rejecting leads that don’t meet your criteria, you save money, as your suppliers are made aware of the required fields through the API spec you provide.\n",[11,1532,1035,1534,1537],{"className":1533},[1512],[892,1535,1536],{},"Track sources effectively:"," Require the lp_subid1 and lp_subid2 fields so you can track the performance of different traffic sources. This enables you to communicate with your suppliers about which sources are yielding the best results.\n",[108,1539,1541],{"id":1540},"_2-use-validation-services-to-verify-lead-data","2. Use Validation Services to Verify Lead Data",[11,1543,1544],{},[1459,1545],{"alt":1546,"src":1547},"Third Party Validation","\u002Fimages\u002Fnews\u002Farticles\u002Fkey_strat_lead_buyers\u002Fthirdpartyvalidations.png",[11,1549,1550],{},"Validation services are a critical component of a robust lead acquisition strategy. Lead Prosper integrates with several tools that help ensure the leads you’re buying are genuine and usable.",[11,1552,1035,1554,1557],{"className":1553},[1512],[892,1555,1556],{},"Validate contact information:"," Services like xVerify can help you confirm whether an email, address, or phone number is valid. For phone numbers, you can also verify the type of phone (e.g., mobile vs. landline), which is particularly useful for call center campaigns aiming to increase contact rates.\n",[11,1559,1035,1561,1564],{"className":1560},[1512],[892,1562,1563],{},"Ensure legitimate consent:"," By turning on TrustedForm or Jornaya validations, you can verify that the proof of consent you receive meets the criteria you’ve set, protecting you from potential legal issues.\n",[11,1566,1035,1568,1571],{"className":1567},[1512],[892,1569,1570],{},"Explore fraud detection options:"," Lead Prosper offers additional tools for fraud detection, Do Not Call (DNC) verification, and known litigator checks. These services help safeguard your campaigns from fraudulent or risky leads.\n",[108,1573,1575],{"id":1574},"_3-use-filters-to-reject-unwanted-traffic-sources-or-data-points","3. Use Filters to Reject Unwanted Traffic Sources or Data Points",[11,1577,1578],{},[1459,1579],{"alt":1580,"src":1581},"Filters","\u002Fimages\u002Fnews\u002Farticles\u002Fkey_strat_lead_buyers\u002Ffilters.png",[11,1583,1584],{},"Filters are a powerful way to maintain control over the quality of leads entering your system.",[11,1586,1035,1588,1591],{"className":1587},[1512],[892,1589,1590],{},"Global filters:"," Use these to reject specific data points that don’t meet your campaign’s criteria. For instance, you might want to filter out leads from certain geographic regions or with certain characteristics.\n",[11,1593,1035,1595,1598],{"className":1594},[1512],[892,1596,1597],{},"Supplier filters:"," These allow you to block specific traffic sources that may be delivering low-quality or non-compliant leads. If you have specific criteria for a supplier, you can apply these filters to ensure only the desired traffic gets through.\n",[108,1600,1602],{"id":1601},"_4-implement-dupe-checkers-and-pre-ping-dupe-checkers","4. Implement Dupe Checkers and Pre-Ping Dupe Checkers",[11,1604,1605],{},[1459,1606],{"alt":1607,"src":1608},"Dupe Checker","\u002Fimages\u002Fnews\u002Farticles\u002Fkey_strat_lead_buyers\u002Fdupechecks.png",[11,1610,1611],{},"Duplicate leads can drain your budget and reduce the effectiveness of your campaigns. Lead Prosper’s dupe checker tools help prevent this from happening.",[11,1613,1035,1615,1618],{"className":1614},[1512],[892,1616,1617],{},"Dupe checker:"," Turn this on to block duplicate leads at both the campaign level and the buyer level. This ensures you’re not paying multiple times for the same lead.\n",[11,1620,1035,1622,1625],{"className":1621},[1512],[892,1623,1624],{},"Pre-ping dupe checker:"," This feature allows your suppliers to ping your campaign with specific fields, like email or phone number, to check if you already have that lead. By using this tool, your suppliers can avoid wasting ad impressions on leads you’ve already acquired, leading to better use of your budget.\n",[11,1627,1628],{},"By implementing these strategies within Lead Prosper, you can optimize your lead acquisition processes, ensuring that you’re purchasing high-quality, compliant leads while avoiding unnecessary costs. These tools and techniques empower you to manage your lead buying and aggregation efforts with precision, ultimately driving better results for your business.",{"title":84,"searchDepth":85,"depth":85,"links":1630},[1631,1632,1633,1634],{"id":1498,"depth":224,"text":1499},{"id":1540,"depth":224,"text":1541},{"id":1574,"depth":224,"text":1575},{"id":1601,"depth":224,"text":1602},"2024-09-11","As a lead buyer or aggregator, ensuring that you’re acquiring high-quality leads while maintaining efficiency and compliance is essential.","\u002Fimages\u002Fnews\u002Fkeystratforleadbuyers.webp",{},"\u002Fnews\u002Foptimizing-lead-acquisition-key-strategies-for-lead-buyers-and-aggregators-using-lead-prosper",{"title":1490,"description":1636},"news\u002Foptimizing-lead-acquisition-key-strategies-for-lead-buyers-and-aggregators-using-lead-prosper","\u002Fimages\u002Fnews\u002Fthumb-keystratforleadbuyers.webp","3x2DoJKzLvfE7RI8X3b_CiDyV7MjTqvVnJFg9FtcabA",{"id":1645,"title":1646,"body":1647,"custom_css":87,"date":1759,"description":1760,"draft":90,"extension":91,"image":1761,"meta":1762,"navigation":94,"path":1763,"scale_hero":94,"seo":1764,"stem":1765,"thumbnail":1766,"thumbnail_is_logo":90,"__hash__":1767},"news\u002Fnews\u002Ffour-things-you-should-be-doing-lead-prosper-if-you-have-an-o-o-site-that-generates-leads.md","Four Things You Should Be Doing in Lead Prosper if You Have an O&O Site that Generates Leads",{"type":8,"value":1648,"toc":1753},[1649,1652,1656,1659,1666,1673,1677,1680,1687,1694,1698,1704,1707,1714,1721,1724,1728,1734,1737,1744,1751],[11,1650,1651],{},"Owning and operating (O&O) a site that generates leads can be a lucrative venture, but it requires strategic use of Lead Prosper's features to maximize efficiency, compliance, and profitability. Here are four essential practices you should implement:",[108,1653,1655],{"id":1654},"_1-collect-and-pass-trustedform-andor-jornaya","1. Collect and Pass TrustedForm and\u002For Jornaya",[11,1657,1658],{},"In today’s regulatory environment, having proof of consent is crucial. TrustedForm and Jornaya are industry-standard tools for capturing consent, and many buyers require one or both. By collecting and passing these certificates, you ensure compliance and protect yourself from potential litigation.",[11,1660,1035,1662,1665],{"className":1661},[1512],[892,1663,1664],{},"Why it matters:"," Some buyers require TrustedForm, others prefer Jornaya, and many want both. By providing these certificates, you can meet the needs of a broader range of buyers.\n",[11,1667,1035,1669,1672],{"className":1668},[1512],[892,1670,1671],{},"Pro-tip:"," Consider claiming these certificates yourself. If your buyer doesn't, you'll have the documentation on hand to defend against any disputes.\n",[108,1674,1676],{"id":1675},"_2-collect-and-pass-sub-ids","2. Collect and Pass Sub IDs",[11,1678,1679],{},"Understanding where your leads are coming from is key to optimizing your traffic spend. By using the lp_subid1 and lp_subid2 fields, you can track and identify traffic sources, allowing you to adjust your strategy based on buyer feedback.",[11,1681,1035,1683,1686],{"className":1682},[1512],[892,1684,1685],{},"Optimize your spend:"," Buyers may want to disable certain traffic sources, and with Lead Prosper, this can be easily done with a simple filter in your campaign settings.\n",[11,1688,1035,1690,1693],{"className":1689},[1512],[892,1691,1692],{},"Stay informed:"," By collecting sub IDs, you can quickly see which sources are underperforming and make data-driven decisions to improve your campaigns.\n",[108,1695,1697],{"id":1696},"_3-use-campaign-triggers","3. Use Campaign Triggers",[11,1699,1700],{},[1459,1701],{"alt":1702,"src":1703},"Campaign Triggers","\u002Fimages\u002Fnews\u002Farticles\u002Ffour_things_o_o\u002Fcampaign_triggers.png",[11,1705,1706],{},"Campaign triggers are a powerful tool in Lead Prosper, enabling you to automate actions based on specific conditions. Whether it’s triggering post-backs to affiliate tracking platforms like Everflow and Voluum or sending data to third-party APIs, triggers can significantly enhance your campaign’s efficiency.",[11,1708,1035,1710,1713],{"className":1709},[1512],[892,1711,1712],{},"Keep your partners in the loop:"," By triggering post-backs, you can inform your traffic publishers in real-time when their traffic converts, helping them optimize their efforts.\n",[11,1715,1035,1717,1720],{"className":1716},[1512],[892,1718,1719],{},"Integrate seamlessly:"," Send data to various platforms, including reporting tools like Tableau and Airtable or marketing platforms like email\u002FSMS software, ensuring your operations run smoothly across the board.\n",[11,1722,1723],{},"By implementing these four practices, you can enhance the effectiveness of your lead generation efforts, ensuring compliance, optimizing performance, and ultimately increasing your revenue. Lead Prosper provides the tools—you just need to put them to work.",[108,1725,1727],{"id":1726},"_4-use-your-lead-prosper-api-response-to-show-dynamic-content","4. Use Your Lead Prosper API Response to Show Dynamic Content",[11,1729,1730],{},[1459,1731],{"alt":1732,"src":1733},"Supplier API Response","\u002Fimages\u002Fnews\u002Farticles\u002Ffour_things_o_o\u002Fsupplierapiresponse.png",[11,1735,1736],{},"Dynamic content is the future of lead generation, and Lead Prosper makes it easier than ever to leverage this feature. By passing data from your buyer's API response back to the supplier, you can update your forms in real-time, creating a more personalized and relevant experience for the lead.",[11,1738,1035,1740,1743],{"className":1739},[1512],[892,1741,1742],{},"Why it’s important:"," With our new campaign type for 1-to-1 consent, this feature becomes essential for properly facilitating dynamic consent on your forms.\n",[11,1745,1035,1747,1750],{"className":1746},[1512],[892,1748,1749],{},"Boost engagement:"," Use this feature to tailor your messaging based on real-time data, increasing the likelihood of conversion and improving the overall lead experience.\n",[11,1752,1723],{},{"title":84,"searchDepth":85,"depth":85,"links":1754},[1755,1756,1757,1758],{"id":1654,"depth":224,"text":1655},{"id":1675,"depth":224,"text":1676},{"id":1696,"depth":224,"text":1697},{"id":1726,"depth":224,"text":1727},"2024-09-04","Owning and operating (O&O) a site that generates leads can be a lucrative venture, but it requires strategic use of Lead Prosper's features to maximize efficiency, compliance, and profitability.","\u002Fimages\u002Fnews\u002Fo_o.webp",{},"\u002Fnews\u002Ffour-things-you-should-be-doing-lead-prosper-if-you-have-an-o-o-site-that-generates-leads",{"title":1646,"description":1760},"news\u002Ffour-things-you-should-be-doing-lead-prosper-if-you-have-an-o-o-site-that-generates-leads","\u002Fimages\u002Fnews\u002Fthumb-o_o.webp","fomYGutZTe7xEK77m23xMJGoqD592af-U7XEXCsCuN0",{"id":1769,"title":1770,"body":1771,"custom_css":87,"date":1834,"description":1835,"draft":90,"extension":91,"image":1836,"meta":1837,"navigation":94,"path":1838,"scale_hero":94,"seo":1839,"stem":1840,"thumbnail":1841,"thumbnail_is_logo":90,"__hash__":1842},"news\u002Fnews\u002Fattending-linkunite-a-transformative-experience-for-women-in-lead-generation.md","Attending LinkUnite: A Transformative Experience for Women in Lead Generation",{"type":8,"value":1772,"toc":1828},[1773,1776,1780,1783,1789,1793,1796,1801,1806,1810,1813,1818,1822,1825],[11,1774,1775],{},"As a member of Lead Prosper, I recently had the incredible opportunity to attend LinkUnite, a women-only conference designed to foster collaboration, inspire growth, and empower women in lead generation. This event was an unforgettable experience filled with unique sessions, invaluable connections, and a strong sense of community.",[108,1777,1779],{"id":1778},"a-hub-for-collaboration","A Hub for Collaboration",[11,1781,1782],{},"LinkUnite stands out as a beacon of collaboration in an industry that often feels competitive. From the moment I arrived, I could feel the energy of like-minded women coming together with a common goal: to support and uplift each other. The conference was structured to encourage networking and teamwork, with numerous sessions that were both informative and collaborative.",[11,1784,1785],{},[1459,1786],{"alt":1787,"src":1788},"Attending LinkUnite","\u002Fimages\u002Fnews\u002Farticles\u002Fattending-linkunite-1.webp",[108,1790,1792],{"id":1791},"unique-and-inspiring-sessions","Unique and Inspiring Sessions",[11,1794,1795],{},"The sessions at LinkUnite were unlike any other conference I have attended. They were carefully curated to address the unique challenges and opportunities that women face in the business world.  One particularly memorable session was led by Gabriela Buich, a renowned executive coach. Among many eye-opening exercises, one that stood out was an exercise that dove into how women can assert their authority and effectiveness in professional settings where they face gender biases.",[11,1797,1798],{},[1459,1799],{"alt":1787,"src":1800},"\u002Fimages\u002Fnews\u002Farticles\u002Fattending-linkunite-2.webp",[11,1802,1803],{},[1459,1804],{"alt":1787,"src":1805},"\u002Fimages\u002Fnews\u002Farticles\u002Fattending-linkunite-3.webp",[108,1807,1809],{"id":1808},"building-new-connections","Building New Connections",[11,1811,1812],{},"One of the most valuable aspects of LinkUnite was the opportunity to network with a diverse group of women from various industries and backgrounds. I met many incredible women doing remarkable things in their respective fields. From entrepreneurs and CEOs to marketing gurus and tech innovators, the diversity of attendees was truly impressive. These new connections have already started to blossom into potential business opportunities and partnerships, and I am excited to see where these relationships will lead.",[11,1814,1815],{},[1459,1816],{"alt":1787,"src":1817},"\u002Fimages\u002Fnews\u002Farticles\u002Fattending-linkunite-4.webp",[108,1819,1821],{"id":1820},"the-power-of-community","The Power of Community",[11,1823,1824],{},"LinkUnite was more than just a conference; it was a community. The sense of belonging and mutual support among attendees was palpable. We shared our stories, celebrated each other's successes, and offered encouragement during challenging moments. Attending LinkUnite as an employee of Lead Prosper was a transformative experience. It reminded me of the importance of collaboration, the power of unique perspectives, and the value of building strong, supportive networks.",[11,1826,1827],{},"For any woman looking to grow personally and professionally, LinkUnite is an event not to be missed. It is a celebration of women's strength, resilience, and potential, and we are grateful as an organization to sponsor this amazing group!",{"title":84,"searchDepth":85,"depth":85,"links":1829},[1830,1831,1832,1833],{"id":1778,"depth":224,"text":1779},{"id":1791,"depth":224,"text":1792},{"id":1808,"depth":224,"text":1809},{"id":1820,"depth":224,"text":1821},"2024-07-03","LinkUnite Empowers Women in Lead Gen. Explore a conference fostering growth, support & professional development.","\u002Fimages\u002Fnews\u002Fattending-linkunite.webp",{},"\u002Fnews\u002Fattending-linkunite-a-transformative-experience-for-women-in-lead-generation",{"title":1770,"description":1835},"news\u002Fattending-linkunite-a-transformative-experience-for-women-in-lead-generation","\u002Fimages\u002Fnews\u002Fthumb-attending-linkunite.png","_NUMDi7lVMRyL2lI0IQyZdllJtL8pkJnIlpG_yT9wMk",{"id":1844,"title":1845,"body":1846,"custom_css":87,"date":1925,"description":1926,"draft":90,"extension":91,"image":1927,"meta":1928,"navigation":94,"path":1929,"scale_hero":90,"seo":1930,"stem":1931,"thumbnail":1932,"thumbnail_is_logo":90,"__hash__":1933},"news\u002Fnews\u002Ftrestle-and-maxmind-integrations-now-available-on-lead-prosper.md","Trestle and MaxMind Integrations Now Available On Lead Prosper",{"type":8,"value":1847,"toc":1923},[1848,1851,1861,1871,1880,1888,1891,1897,1909,1917,1920],[11,1849,1850],{},"Trestle provides identity validation to help businesses maximum customer contactability, identification, and efficiency. With this initial integration launch you can check your data against Trestle’s Phone Validation API and their Real Contact API.",[11,1852,1853,1856,1857],{},[15,1854,1855],{},"Trestle Phone Validation API"," - validate phone numbers, determine carrier name, line type, and prepaid status, and identify disconnected phone numbers with a phone activity score. The Lead Prosper integration will allow you to filter leads against the phone activity score, the phone line type, and prepaid phone status. Learn more about the Trestle Phone Validation API here - ",[216,1858,1859],{"href":1859,"rel":1860},"https:\u002F\u002Ftrestleiq.com\u002Fphone-validation-api\u002F",[931],[11,1862,1863,1866,1867],{},[15,1864,1865],{},"Trestle Real Contact API"," - verify phone numbers with name matches for phone, email, and address, as well as phone and email contact grades. Determine carrier name, line type, and prepaid status, and identify disconnected phone numbers with a phone activity score. The Lead Prosper integration will allow you to filter a large variety of lead data points - first and last name, email address, ip address, address, city, state, and zip code - against phone activity score, phone line type, phone name match, phone contact grade, email name match, email contact grade, address validation, and address name match. This is a more robust API service offering from Trestle, and you can learn more about it here - ",[216,1868,1869],{"href":1869,"rel":1870},"https:\u002F\u002Ftrestleiq.com\u002Freal-contact-api\u002F",[931],[11,1872,1873,1874,1879],{},"All you need to get started using the Trestle integrations is to ",[216,1875,1878],{"href":1876,"rel":1877},"https:\u002F\u002Fportal.trestleiq.com\u002Fsignup",[931],"sign up for a free trial",", and ask your product manager to enable the Phone Validation API and \u002F or the Real Contact API.",[11,1881,1882,1883,1152],{},"To learn more about how to set up the integrations on your account read our ",[216,1884,1887],{"href":1885,"rel":1886},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F240-set-up-configure-trestle-phone-validation-and-real-contact-api-integrations-with-your-lead-prosper-campaigns",[931],"support article here",[11,1889,1890],{},"MaxMind provides real-time flexible fraud detection services through various product offerings. By utilizing MaxMind’s minFraud services, Lear Prosper users have access to a suite of data return services that help businesses prevent online score through risk scoring and risk data analysis. Currently our users can take advantage of two minFraud services - minFraud Score and minFraud Insights.",[11,1892,1893,1896],{},[15,1894,1895],{},"MaxMind minFraud Score"," - minFraud Score checks a number of lead data points - IP address, user agent, browser language, email address, phone number, first and last name, address, city, state, zip code, and country - to exposes a transaction risk score and an IP risk score that you can use to filter out leads with a higher risk of fraud.",[11,1898,1899,1902,1903,1908],{},[15,1900,1901],{},"MaxMind minFraud Insights"," - minFraud Insights utilizes the same lead data points as minFraud score but allows for a more robust filter range including filtering against risk score, device confidence, ip address risk score, anonymous ip detection, anonymous VPN detection, proxy service \u002F TOR detection, disposable email address detection and high risk email check. minFraud Insights gives a full suite of data validation to check against to provide users the highest likelihood of rejecting fraudulent leads at source.\nIn order to get started with MaxMind you can ",[216,1904,1907],{"href":1905,"rel":1906},"https:\u002F\u002Fwww.maxmind.com\u002Fen\u002Frequest-service-trial?service_minfraud=1",[931],"sign up for a free account"," and ask your product manager to ensure you have access to the minFraud Score and \u002F or minFraud Insights products.",[11,1910,1911,1912,1152],{},"To get started with setting up MaxMind minFraud with your Lead Prosper account you can read our ",[216,1913,1916],{"href":1914,"rel":1915},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F239-set-up-configure-maxmind-minfraud-score-insights-integrations-for-your-lead-prosper-campaigns",[931],"support article",[11,1918,1919],{},"Introducing integrations with Trestle and MaxMind is another step forward to providing Lead Prosper users with as many industry services to help prevent fraudulent leads, validate incoming leads in real-time against trusted data sources, and more. As the lead generation industry continues to grow and evolve, so will Lead Prosper in order to continue providing users with the latest and greatest innovations, both proprietary and with our partners, to help our customers build and optimize their campaigns and businesses.",[11,1921,1922],{},"As always if there are any questions, or if there’s an integration that would be helpful for your business and campaigns, please reach out to support and we can get the ball rolling on helping get an integration in place for you.",{"title":84,"searchDepth":85,"depth":85,"links":1924},[],"2024-05-31","Lead Prosper is excited to introduce two new integrations for our users - Trestle and MaxMind","\u002Fimages\u002Fnews\u002Flp-tf-maxmind.webp",{"scaled_hero":90},"\u002Fnews\u002Ftrestle-and-maxmind-integrations-now-available-on-lead-prosper",{"title":1845,"description":1926},"news\u002Ftrestle-and-maxmind-integrations-now-available-on-lead-prosper","\u002Fimages\u002Fnews\u002Fthumb-lp-tf-maxmind.webp","JShpWGaCwvxezFH9lRp1DqXS0NcX2qVLLO9Mft8vQtU",{"id":1935,"title":1936,"body":1937,"custom_css":87,"date":2092,"description":2093,"draft":90,"extension":91,"image":2094,"meta":2095,"navigation":94,"path":2096,"scale_hero":90,"seo":2097,"stem":2098,"thumbnail":2099,"thumbnail_is_logo":90,"__hash__":2100},"news\u002Fnews\u002Flead-gen-101-leveraging-customer-advocacy-the-impact-of-user-generated-content-on-lead-conversion.md","Lead Gen 101: Leveraging Customer Advocacy - The Impact of User-Generated Content on Lead Conversion",{"type":8,"value":1938,"toc":2090},[1939,1942,1946,1955,1959,1968,2000,2004,2007,2033,2037,2046,2055,2063,2078,2087],[11,1940,1941],{},"People don't trust faceless ads anymore - they crave authenticity. User-Generated Content (UGC) is a form of customer advocacy that has been proven to instill trust and create social proof in a time when false advertising seems like it's running rampant. In an age where customers rely on the words of their peers over the words of advertisers, it's a disservice not to leverage UGC in your lead generation efforts.",[855,1943,1945],{"id":1944},"the-power-of-customer-advocacy","The Power of Customer Advocacy",[11,1947,1948,1949,1954],{},"Traditionally, businesses relied on promotional messages to convince potential customers to believe in their product. The rise of social media has empowered customers to share their experiences, fostering a new era of customer advocacy. These authentic voices hold significant influence, shaping brand perception and buyer decisions.\nIf your friend were raving about a product they had tried recently and recommended it to you, you would be more likely to try it. UGC works the same way. People trust recommendations from real people more than marketing messages. Studies show that users are ",[216,1950,1953],{"href":1951,"rel":1952},"https:\u002F\u002Fblog.hootsuite.com\u002Fuser-generated-content-ugc\u002F#:~:text=UGC%20gives%20customers%20a%20unique,part%20of%20a%20brand's%20community",[931],"86% more likely"," to trust and purchase from a brand that uses UGC content to promote their product or service.\nUGC comes in many forms - positive reviews, social media posts showcasing customer experiences, creative content featuring your product\u002Fservice, and even paid UGC. By sharing their positive experiences, customers become brand advocates, endorsing your brand and influencing the purchase decisions of others.",[855,1956,1958],{"id":1957},"how-does-ugc-impact-lead-conversion","How does UGC Impact Lead Conversion?",[11,1960,1961,1962,1967],{},"When it comes to lead generation, there is never a single solution to procuring high quality leads, but UGC has been seen time and time again as a way to increase trust in your brand and build social proof. Ads featuring UGC see ",[216,1963,1966],{"href":1964,"rel":1965},"https:\u002F\u002Fwww.semrush.com\u002Fblog\u002Fuser-generated-content\u002F",[931],"73% more positive engagement on social media"," than traditional advertising, which contributes to the following:",[119,1969,1970,1976,1982,1988,1994],{},[122,1971,1972,1975],{},[15,1973,1974],{},"Brand Awareness:"," UGC = happy customers sharing the love. Imagine your product popping up everywhere, expanding your reach faster than a viral video.",[122,1977,1978,1981],{},[15,1979,1980],{},"Credibility Boost:"," Positive user experiences showcased through UGC act as social proof, reassuring potential leads that your product\u002Fservice delivers value.",[122,1983,1984,1987],{},[15,1985,1986],{},"Improved Engagement:"," UGC sparks conversations, gets people talking. It's like a virtual party around your brand, and everyone's invited.",[122,1989,1990,1993],{},[15,1991,1992],{},"Customer Intel:"," Reviews and feedback are a goldmine of insights. Use them to make your product\u002Fservice even more awesome.",[122,1995,1996,1999],{},[15,1997,1998],{},"Increased Trust & Credibility:"," UGC feels more genuine and relatable than traditional marketing, fostering trust and boosting brand credibility.",[855,2001,2003],{"id":2002},"how-can-you-incorporate-ugc-into-your-current-strategies","How can you incorporate UGC into your current strategies?",[11,2005,2006],{},"Companies traditionally spend countless amounts on paid advertising, completely ignoring the treasure trove of UGC because they don’t understand how easy it is to incorporate into their strategies. Organic and paid UGC are the most commonly used in lead generation efforts, but there are other ways to find content that is genuine and will spark interaction with your product or service. You can work to integrate UGC seamlessly into your lead gen efforts in the following ways:",[119,2008,2009,2015,2021,2027],{},[122,2010,2011,2014],{},[15,2012,2013],{},"Organic UGC:"," This is the most authentic type of content that you will see - satisfied customers posting about your product on blogs, videos, etc. about their positive experiences. While not the easiest to come by, this is the type of content that yields the most genuine responses.",[122,2016,2017,2020],{},[15,2018,2019],{},"Reviews and Testimonials:"," Yes, these count as UGC! Reaching out to customers that to ask them for their experience and feedback with your product is a great way to not only see where you may be lacking, but it also builds your credibility having real-life accounts of how your product changes the game.",[122,2022,2023,2026],{},[15,2024,2025],{},"Paid UGC:"," There are plenty of platforms out there where companies can send their product directly to creators and pay them to make content about their products. Paid UGC is a little more tricky to nail down the authenticity of users’ experiences, but it allows you to control the narrative and have full ownership of the content that’s being put out about your product or service.",[122,2028,2029,2032],{},[15,2030,2031],{},"Case Studies:"," Taking the time to speak to satisfied customers and learn about possible shortcomings to make improvements is great for your business, but it also helps users find others that they can resonate with. If you put out a case study about Company A, and Company E sees themselves in A’s shoes, they are more likely to try your product\u002Fservice.",[855,2034,2036],{"id":2035},"how-are-companies-using-ugc-irl","How are Companies Using UGC IRL?",[11,2038,2039,2040,2045],{},"Can you think of a brand that you chose to purchase from solely because of what someone said about it? Brands like ",[216,2041,2044],{"href":2042,"rel":2043},"https:\u002F\u002Fwww.instagram.com\u002Fadobe\u002F?hl=en",[931],"Adobe"," are constantly showcasing content that their customers create, garnering trust and interest in their product.",[11,2047,2048,2049,2054],{},"Tech companies sometimes use forums to foster community engagement and facilitate natural conversations about their products between users. ",[216,2050,2053],{"href":2051,"rel":2052},"https:\u002F\u002Fwww.reddit.com\u002Fr\u002Fmicrosoft\u002F?rdt=45168",[931],"Microsoft"," has a reddit forum where users can troubleshoot issues they are having with other community members and discuss changes and features naturally. Their Reddit thread allows for authentic user interactions and builds a community.",[11,2056,2057,2062],{},[216,2058,2061],{"href":2059,"rel":2060},"https:\u002F\u002Fdiscourse.webflow.com\u002F",[931],"Webflow’s support forum"," also works as UGC by allowing users to post issues they are having with the platform. While there are sometimes replies from Webflow staff in the forums, there is also an added sense of creativity and community, allowing users to build off of each other and use the platform in ways that aren’t the most obvious.",[11,2064,2065,2066,2071,2072,2077],{},"B2C brands like ",[216,2067,2070],{"href":2068,"rel":2069},"https:\u002F\u002Fwww.instagram.com\u002Fdrinkpoppi\u002F?hl=en",[931],"Poppi"," and ",[216,2073,2076],{"href":2074,"rel":2075},"https:\u002F\u002Fwww.instagram.com\u002Fstickermule\u002F",[931],"Sticker Mule"," use their social media platforms as a way to share posts created by consumers and fans. These posts are genuine and make the consumers feel like they are involved with the brand, encouraging them to trust the brand even more.",[11,2079,2080,2081,2086],{},"Case studies are also a powerful tool that many companies use to showcase how their brand operates in the real world. Brands like ",[216,2082,2085],{"href":2083,"rel":2084},"https:\u002F\u002Fslack.com\u002Fcustomer-stories",[931],"Slack"," showcase case studies on their site and this feedback from real-world users is a testament to the company’s success. Scrolling through a site and seeing a similar company to your own find success with a product instills even more trust in that product.",[11,2088,2089],{},"By incorporating UGC into your lead gen strategy, you can cultivate trust and credibility with potential leads, increase brand awareness, and foster deeper customer engagement. The authenticity and social proof that comes from incorporating UGC into your lead gen strategy can dramatically improve conversion rates, turning casual browsers into qualified leads. It’s time to embrace the power of UGC and watch your customers turn into brand ambassadors.",{"title":84,"searchDepth":85,"depth":85,"links":2091},[],"2024-05-15","Today's customers crave authenticity, which is why more companies are leveraging User-Generated Content (UGC) in their lead generation efforts. Discover how UGC builds trust, sparks engagement, and turns customers into brand advocates.","\u002Fimages\u002Fnews\u002Flead-gen-101-customer-advocacy.webp",{},"\u002Fnews\u002Flead-gen-101-leveraging-customer-advocacy-the-impact-of-user-generated-content-on-lead-conversion",{"title":1936,"description":2093},"news\u002Flead-gen-101-leveraging-customer-advocacy-the-impact-of-user-generated-content-on-lead-conversion","\u002Fimages\u002Fnews\u002Fthumb-lead-gen-101-customer-advocacy.webp","DZzHcfA7j2apNhQwI3i3B-LW76PrSRkaK1WOVHGO51M",{"id":2102,"title":2103,"body":2104,"custom_css":87,"date":2153,"description":2154,"draft":90,"extension":91,"image":2155,"meta":2156,"navigation":94,"path":2157,"scale_hero":90,"seo":2158,"stem":2159,"thumbnail":2160,"thumbnail_is_logo":90,"__hash__":2161},"news\u002Fnews\u002Flead-prosper-new-partnership-with-nexxa-group.md","Lead Prosper’s New Partnership with Nexxa Group",{"type":8,"value":2105,"toc":2151},[2106,2109,2112,2118,2124,2127,2130,2133,2136,2139,2142,2145,2148],[11,2107,2108],{},"Lead Prosper is happy to announce its partnership with Nexxa Group, along with the release of two new Nexxa-based integrations to our platform.",[11,2110,2111],{},"With over two decades of industry experience, Nexxa specializes in delivering innovative, results-oriented marketing solutions tailored to individual business needs. Nexxa empowers businesses to drive customer acquisition, retention, and growth, all while ensuring data privacy and compliance. Two such compliance features Nexxa provides include Do-Not-Call Scrub and Reassigned Number Database Check, both of which can be integrated into your Lead Prosper account.",[11,2113,2114,2117],{},[15,2115,2116],{},"Nexxa DNC Scrub"," - With this integration you are able to screen your leads for compliance features such as existing do not call leads, whether a lead is already a customer or if the lead is someone who is a known litigator. Nexxa’s DNC Scrub helps ensure that your campaigns comply with Do-Not-Call and TCPA requirements.",[11,2119,2120,2123],{},[15,2121,2122],{},"Nexxa Reassigned Number Database Check"," - This integration is key for qualifying that newly generated leads are TCPA compliant and do not contain phone numbers that have been reassigned, helping to make sure the appropriate individual is being contacted.",[11,2125,2126],{},"Holly Paulus, Nexxa founder and Chief Executive Officer, remarked that Nexxa’s compliance-based features will help many Lead Prosper users streamline their processes.",[11,2128,2129],{},"“Having these integrations with Lead Prosper simplifies everything. We manage a lot of the processes all the way through each of the channels our clients utilize and when it comes to lead generation, there are so many unknowns” Paulus said. “Now with this integration for key compliance checks, our clients will benefit from one centralized view with the opportunity to qualify leads. And it does so in a way that you can pre-screen the lead.”",[11,2131,2132],{},"Nexxa’s Reassigned Number Database Check is a groundbreaking and industry leading solution, especially for verticals in energy and solar. Launched by the Federal Communications Commission on November 1, 2021, the Reassigned Number Database (RND) has amassed over 300 million telephone numbers as of February 2023. Paulus recounted Nexxa’s steps in using this database to develop their own RND Check with enhanced features and why it is an essential tool for protecting calling programs.",[11,2134,2135],{},"“Since the onset of the FCC’s release of the Reassigned Number Database, we have been intimately involved with looking at how clients are handling the reassigned numbers. We’ve looked at customer databases, done audits, and have identified that there are in fact, reassigned numbers that are coming through on those ‘fresh leads’ that are being generated,” Nexxa’s founder said. “The last thing you want to do is think that you have consent from a consumer, dial the number, and then find out it has been reassigned. Checking against the RND is inexpensive, compared to facing a claim where you called the wrong person and didn’t have consent.”",[11,2137,2138],{},"According to Paulus, initial discussions with Lead Prosper’s team and exploration of the company's mission revealed significant promise in the platform’s capabilities.",[11,2140,2141],{},"“I had a great conversation with Ross about the dynamics, the user interface, and the ability of the team to move quickly. Lead Prosper is constantly developing based on client needs and client inquiries — and I love that because this is an ever-changing, evolving ecosystem with rules and regulations. It’s a necessity to be able to shift and change with those needs in the industry.”",[11,2143,2144],{},"Having experienced the platform firsthand, Paulus mentioned how she has showcased the significant advantages of Lead Prosper to those in her network. Through Lead Prosper, companies can gain invaluable insight and transparency into the true nature of their purchased leads.",[11,2146,2147],{},"“I work with a lot of energy companies and this allows me to introduce them to a system that offers insight and transparency into what’s really happening with the leads they’re purchasing. It allows them to be proactive, instead of reactive to a potential bad lead or leads that don’t really qualify or get them the conversion they were looking for,” Paulus said.",[11,2149,2150],{},"Lead Prosper is delighted to announce its integration of Nexxa’s advanced compliance features. We are thrilled to collaborate with a reputable organization, further enhancing our commitment to providing top-tier solutions to our users.",{"title":84,"searchDepth":85,"depth":85,"links":2152},[],"2024-04-12","Read about our two newest integrations and partnership with Nexxa Group. Be sure to integrate Nexxa’s DNC Scrub and RND Check, two industry leading integrations for compliance. ","\u002Fimages\u002Fnews\u002Fnexxa-group-partnership.webp",{},"\u002Fnews\u002Flead-prosper-new-partnership-with-nexxa-group",{"title":2103,"description":2154},"news\u002Flead-prosper-new-partnership-with-nexxa-group","\u002Fimages\u002Fnews\u002Fthumb-nexxa-group-partnership.webp","EpHNQym5e0Ctni4pAhBl8NvrF-TxJzzLFAZQikz7rLI",{"id":2163,"title":2164,"body":2165,"custom_css":87,"date":2263,"description":2264,"draft":90,"extension":91,"image":2265,"meta":2266,"navigation":94,"path":2267,"scale_hero":90,"seo":2268,"stem":2269,"thumbnail":2270,"thumbnail_is_logo":90,"__hash__":2271},"news\u002Fnews\u002Fthe-lead-prosper-post-march-2024.md","The Lead Prosper Post - March 2024 Edition",{"type":8,"value":2166,"toc":2257},[2167,2170,2174,2177,2180,2183,2186,2189,2197,2201,2204,2211,2214,2221,2225,2228,2231,2234,2241,2245,2248,2251],[11,2168,2169],{},"As we complete March, the importance of efficient validation and optimized lead management in today’s business landscape cannot be overstated. This month’s Post will delve into the power of Lead Prosper's phone validation capabilities, exploring how it enhances contact rates and streamlines communication channels for businesses. Additionally, we feature insightful articles highlighting strategies for call centers, a compelling case study with No Limit Media LLC and an in-depth look at Round Robin distribution. Join us as we navigate through the latest industry trends and prepare for an exciting month ahead.",[108,2171,2173],{"id":2172},"lead-prosper-case-study","Lead Prosper Case Study",[11,2175,2176],{},"Discover how No Limit Media LLC transformed their operations with our innovative software by reading an excerpt from our latest Case Study!",[11,2178,2179],{},"Lead Prosper's distinctiveness, not only for No Limit Media but also for many others, is evident in its personalized approach to each customer and its robust support system. Lead Prosper prides itself on its readiness to assist customers whenever needed, an aspect that Colt King and his team have personally experienced.",[11,2181,2182],{},"“Lead Prosper has always made you feel like you are their only client when they have many. That unique experience has always set them apart for us and made us love working with them,” the CEO said.",[11,2184,2185],{},"Regarding the platform’s top-tier support, King recounted the many times he has needed help and Lead Prosper has been there for him.",[11,2187,2188],{},"“We've had multiple unique situations where we needed custom build outs, needed Global V Dupes, just so many workarounds and scenarios where something needs to be built out and Lead Prosper always got it done and they got it done quickly,” King said.",[11,2190,2191,2192],{},"Read the full Case Study here: ",[216,2193,2196],{"href":2194,"rel":2195},"https:\u002F\u002Fleadprosper.io\u002Fcase-studies\u002Fempowering-growth-a-case-study-on-no-limit-media-s-success-with-lead-prosper",[931],"Empowering Growth: A Case Study on No Limit Media’s Success with Lead Prosper",[108,2198,2200],{"id":2199},"utilizing-the-power-of-lead-prosper-for-phone-validation-and-call-center-success","Utilizing the Power of Lead Prosper for Phone Validation and Call Center Success",[11,2202,2203],{},"In today’s fast-paced business landscape, the ability to connect with potential customers rapidly and effectively can make all the difference between success and failure. Fortunately, Lead Prosper has a multitude of phone and email validation partners that are designed to enhance contact rates and streamline communication channels. The article below explores how leveraging our validation partners can push your business towards greater efficiency.",[11,2205,2206],{},[216,2207,2210],{"href":2208,"rel":2209},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Funlocking-higher-contact-rates-harnessing-the-power-of-lead-prosper-s-phone-validation-partners",[931],"Harnessing the Power of Lead Prosper’s Phone Validation Partners",[11,2212,2213],{},"Efficiency and optimization are critical in the dynamic environment of call centers. Better outcomes require careful management, especially so for the incoming data streams that keep your agents busy doing what they do best. Learn how leveraging a lead management system like Lead Prosper can help to actively improve your incoming data.",[11,2215,2216],{},[216,2217,2220],{"href":2218,"rel":2219},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Fmoving-up-the-food-chain-why-accepting-pre-pings-from-your-co-reg-suppliers-will-help-you-and-your-call-center-agents-eat-well",[931],"Moving Up the Food Chain: Why Accepting Pre-Pings from your Co-Reg Suppliers will help you and your Call Center Agents eat well",[108,2222,2224],{"id":2223},"understanding-round-robin","Understanding Round Robin",[11,2226,2227],{},"Lead Prosper offers multiple different lead distribution methods, with each providing unique ways to route leads depending on your specific campaign needs. One such distribution method is Round Robin. This method takes all of your buyers, groups them together, and then cycles new leads to the next buyer in line until all buyers have accepted a lead. Once all buyers have gotten a lead, the distribution cycle begins again.",[11,2229,2230],{},"There is a common misconception when it comes to Round Robin distribution, however, especially when it comes to lead routing. Just because you have Round Robin distribution in place does not mean that every buyer in your campaign will get an equal percentage of the leads. There are many reasons why this might be the case. Some reasons could include the use of filters, caps, compliance checks, duplicate checkers, etc. Every buyer in your campaign may not be able to accept 100% of the leads that are ingested.",[11,2232,2233],{},"Despite its intended fairness, Round Robin may not always yield equitable distribution outcomes. We created the following article to provide a clearer understanding into the intricacies of this distribution method:",[11,2235,2236],{},[216,2237,2240],{"href":2238,"rel":2239},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Fdelving-into-round-robin-and-weighted-round-robin",[931],"Delving into Round Robin and Weighted Round Robin",[108,2242,2244],{"id":2243},"heading-into-april","Heading into April",[11,2246,2247],{},"We are looking forward to yet another exciting month ahead! In the second week of April the Lead Prosper team will be heading west to Las Vegas, Nevada, for LeadsCon 2024. LeadsCon will take place April 8-10 and is one of the world’s premiere trade shows for performance marketers and lead generators. If you are planning on attending, come and see us at Booth #425!",[11,2249,2250],{},"Catch up on where we have been and where else we are planning to attend throughout 2024 by visiting our events page:",[11,2252,2253],{},[216,2254,2255],{"href":2255,"rel":2256},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Fevents-calendar",[931],{"title":84,"searchDepth":85,"depth":85,"links":2258},[2259,2260,2261,2262],{"id":2172,"depth":224,"text":2173},{"id":2199,"depth":224,"text":2200},{"id":2223,"depth":224,"text":2224},{"id":2243,"depth":224,"text":2244},"2024-04-01","Discover the latest insights of the lead gen world by reading the March 2024 edition of The Lead Prosper Post. From empowering call center success to understanding the nuances of Round Robin distribution, delve into articles highlighting strategies for business growth and innovation.","\u002Fimages\u002Fnews\u002Flead-prosper-post-mar-2024.webp",{},"\u002Fnews\u002Fthe-lead-prosper-post-march-2024",{"title":2164,"description":2264},"news\u002Fthe-lead-prosper-post-march-2024","\u002Fimages\u002Fnews\u002Fthumb-lead-prosper-post-mar-2024.webp","6_1gSyorGrBvBjoPw3lysj2FD0vAEwv538YQ4_JoY6o",{"id":2273,"title":2220,"body":2274,"custom_css":87,"date":2315,"description":2316,"draft":90,"extension":91,"image":2317,"meta":2318,"navigation":94,"path":2319,"scale_hero":94,"seo":2320,"stem":2321,"thumbnail":2322,"thumbnail_is_logo":90,"__hash__":2323},"news\u002Fnews\u002Fmoving-up-the-food-chain-why-accepting-pre-pings-from-your-co-reg-suppliers-will-help-you-and-your-call-center-agents-eat-well.md",{"type":8,"value":2275,"toc":2311},[2276,2279,2282,2285,2289,2292,2295,2299,2302,2305,2308],[11,2277,2278],{},"Efficiency and optimization are critical in the dynamic environment of call centers. Better outcomes require careful management, not only of the day-to-day operation of the center and its agents, but also of the incoming data streams that keep your agents busy doing what they do best.",[11,2280,2281],{},"Call centers dedicate considerable effort to lead sourcing, believing that onboarding the right publisher will give them a clear edge over the competition. Even in the higher-volume, lower-intent co-registration space, data quality is undeniably important, but it is just as vital to have the lead management capabilities that will actively improve your incoming data.",[11,2283,2284],{},"One strategy that has consistently proven its worth is leveraging a lead management system to allow your publishers to pre-ping your dialer. Let's explore why call centers relying on co-reg leads should embrace this approach and the benefits it brings:",[108,2286,2288],{"id":2287},"dynamic-waterfall-positioning","Dynamic Waterfall Positioning",[11,2290,2291],{},"Lead publishers wield significant influence over the distribution of leads to their backend buyers, and it is crucial to understand that your own call center’s position in this hierarchy is determined in large part by your ratio of accepts to rejects.",[11,2293,2294],{},"When you have a high rate of rejects the publisher will push your center further down the waterfall, decreasing your available leads and diminishing your chances of success. By enabling publishers to pre-ping your dialers, call centers can safeguard their position in the distribution waterfall and ensure access to a steady stream of high-quality leads by preemptively identifying and eliminating a very basic source of potential rejects — duplicate leads.",[108,2296,2298],{"id":2297},"eliminating-duplicate-drain","Eliminating Duplicate Drain",[11,2300,2301],{},"In a landscape where buyers often engage with multiple suppliers, many of whom employ similar landing pages and media buying campaigns, duplicate leads are a persistent challenge. These duplicates not only inflate your reject rates, they also drain resources and impede operational efficiency in the call center.",[11,2303,2304],{},"By accepting pre-pings from your publishers, your call center can identify and pass up duplicate leads before they reach the dialer, mitigating the risk of rejects and ensuring your agents are not getting bumped down the lead delivery hierarchy.",[11,2306,2307],{},"Ultimately, integration with lead management systems like Lead Prosper empowers your call center to proactively manage your lead pipelines and optimize performance. By ingesting leads into Lead Prosper before they are posted to the dialer, you can enable publishers to pre-ping your campaigns, eliminating duplicates before leads are sold and delivered. This preemptive measure increases your overall accept percentage and enhances the competitiveness of your offer in the publisher's waterfall of buyers.",[11,2309,2310],{},"By maintaining a favorable position in the distribution hierarchy, your call center can win the highest quality leads without a corresponding increase in acquisition cost, gaining you a competitive edge and helping you achieve sustainable growth. As the industry evolves, integrating data-driven strategies such as pre-pinging dialers will be essential for staying ahead of the curve and delivering superior results.",{"title":84,"searchDepth":85,"depth":85,"links":2312},[2313,2314],{"id":2287,"depth":224,"text":2288},{"id":2297,"depth":224,"text":2298},"2024-03-29","By leveraging lead management systems like Lead Prosper, call centers can proactively eliminate duplicates, safeguard their position in the distribution hierarchy, and ensure access to high-quality leads, ultimately driving sustainable growth and superior results.","\u002Fimages\u002Fnews\u002Fcall-center-pre-ping.webp",{},"\u002Fnews\u002Fmoving-up-the-food-chain-why-accepting-pre-pings-from-your-co-reg-suppliers-will-help-you-and-your-call-center-agents-eat-well",{"title":2220,"description":2316},"news\u002Fmoving-up-the-food-chain-why-accepting-pre-pings-from-your-co-reg-suppliers-will-help-you-and-your-call-center-agents-eat-well","\u002Fimages\u002Fnews\u002Fthumb-call-center-pre-ping.webp","1tD7qnKq5pu8PEC_XikShpgLF11gOl2xwnx74-bEPDk",{"id":2325,"title":2326,"body":2327,"custom_css":87,"date":2408,"description":2409,"draft":90,"extension":91,"image":2410,"meta":2411,"navigation":94,"path":2412,"scale_hero":90,"seo":2413,"stem":2414,"thumbnail":2415,"thumbnail_is_logo":90,"__hash__":2416},"news\u002Fnews\u002Funlocking-higher-contact-rates-harnessing-the-power-of-lead-prosper-s-phone-validation-partners.md","Unlocking Higher Contact Rates: Harnessing the Power of Lead Prosper’s Phone Validation Partners",{"type":8,"value":2328,"toc":2404},[2329,2332,2335,2338,2347,2351,2354,2362,2370,2378,2386,2394,2398,2401],[11,2330,2331],{},"In today’s fast-paced business landscape, the ability to connect with potential customers rapidly and effectively can make all the difference between success and failure. One crucial element often overlooked when businesses maximize their outreach efforts is the quality of a lead’s contact information. Fortunately, Lead Prosper has a multitude of phone and email validation partners that are designed to enhance contact rates and streamline communication channels. This article will explore how leveraging our validation partners can push your business towards greater efficiency.",[11,2333,2334],{},"Phone validation is a game-changer for businesses. In an era where mobile communication reigns supreme, ensuring that your contact list is composed of verified mobile numbers is vital. Mobile numbers offer a direct line of communication enabling businesses to engage with customers in real time and on their preferred platform. If you buy a mobile lead phone number you have the option to text if the lead does not answer. This alternate avenue with a lead can serve as another opportunity to convert. In contrast, if a lead with a landline phone number does not pick up the phone it can seem like a dead end.",[11,2336,2337],{},"With Lead Prosper’s phone validation partners at your disposal, you gain access to a wealth of resources designed to optimize your contact database. One such resource these integrations offer includes the ability to verify numbers as mobile, landline, or VoIP. This number verification empowers businesses to target their outreach efforts more effectively. As mentioned earlier, mobile numbers can offer a higher likelihood of successful contact compared to landlines, making them invaluable assets for businesses seeking to maximize their ROI.",[11,2339,2340,2341,2346],{},"According to ",[216,2342,2345],{"href":2343,"rel":2344},"https:\u002F\u002Fwww.cdc.gov\u002Fnchs\u002Fdata\u002Fnhis\u002Fearlyrelease\u002Fwireless202212.pdf%5Bstatistics",[931],"statistics"," from the CDC’s most recent survey of 13,000+ civilian adults aged 18 and over in the United States, the prevalence of wireless-only households is on the rise. In fact, nearly seven in ten adults are wireless-only, with younger demographics showing an even higher tendency for mobile only communication. This trend underscores the importance of prioritizing mobile numbers in your contact database to align with the evolving consumer preferences.",[108,2348,2350],{"id":2349},"exploring-lead-prospers-validation-based-integration-partners","Exploring Lead Prosper’s Validation-Based Integration Partners",[11,2352,2353],{},"Lead Prosper offers multiple validation-based integrations that are highly cost-effective. Let's take a closer look at the capabilities of each of Lead Prosper’s validation integrations:",[11,2355,2356,2361],{},[216,2357,2360],{"href":2358,"rel":2359},"https:\u002F\u002Fwww.validity.com\u002Fbriteverify\u002F",[931],"BriteVerify",": Offering secure and scalable validation solutions, BriteVerify enables businesses to verify email, phone and mailing address data in real-time or bulk, ensuring an actionable database for enhanced communication.",[11,2363,2364,2369],{},[216,2365,2368],{"href":2366,"rel":2367},"https:\u002F\u002Femailoversight.com\u002F",[931],"EmailOversight",": By combining real-time email verification and email hygiene, EmailOversight helps businesses identify and eliminate harmful email threats, improving deliverability and engagement rates.",[11,2371,2372,2377],{},[216,2373,2376],{"href":2374,"rel":2375},"https:\u002F\u002Fwww.vonage.com\u002Fcommunications-apis\u002Fnumber-insight\u002F",[931],"Vonage Number Insight",": With the Vonage Number Insight API, businesses can assess risk, prevent fraud and optimize acquisition efforts by gaining real-time insights into customer phone numbers.",[11,2379,2380,2385],{},[216,2381,2384],{"href":2382,"rel":2383},"https:\u002F\u002Fwww.xverify.com\u002F",[931],"Xverify",": Specializing in instant email verification, Xverify helps marketers reduce hard bounces, minimize spam complaints and improve inbox deliverability, thereby enhancing the effectiveness of email marketing campaigns.",[11,2387,2388,2393],{},[216,2389,2392],{"href":2390,"rel":2391},"https:\u002F\u002Fwww.datasoap.co.uk\u002F",[931],"DataSoap",": DataSoap enables businesses to validate phone numbers, email and postal addresses swiftly and accurately, ensuring compliance and maximizing outreach potential.",[108,2395,2397],{"id":2396},"maximizing-contact-rates-with-lead-prosper","Maximizing Contact Rates with Lead Prosper",[11,2399,2400],{},"Businesses can unlock higher contact rates and optimize their outreach efforts by leveraging Lead Prosper’s phone validation partners. Whether you are a call center seeking to improve contact rates or a marketer aiming to enhance email deliverability, these validation tools offer a wealth of benefits such as minimizing fraud, reducing delivery errors, ensuring compliance, maximizing engagement, and much more. Lead Prosper’s validation partners are essential integrations for your campaigns in today’s competitive business landscape.",[11,2402,2403],{},"The importance of verified contact information is crucial in an age where effective communication drives business success. Making use of Lead Prosper’s validation partners can help your business elevate their outreach strategies, connect with customers more efficiently and drive a greater ROI. Embrace the future of communication with Lead Prosper’s validation partners and unlock the potential of your contact database.",{"title":84,"searchDepth":85,"depth":85,"links":2405},[2406,2407],{"id":2349,"depth":224,"text":2350},{"id":2396,"depth":224,"text":2397},"2024-03-21","Read this article to learn about how Lead Prosper’s validation partners can help maximize your contact rates and optimize your communication channels! Explore how these integrations can elevate the efficiency of your business.","\u002Fimages\u002Fnews\u002Flp-phone-validation-partners.webp",{},"\u002Fnews\u002Funlocking-higher-contact-rates-harnessing-the-power-of-lead-prosper-s-phone-validation-partners",{"title":2326,"description":2409},"news\u002Funlocking-higher-contact-rates-harnessing-the-power-of-lead-prosper-s-phone-validation-partners","\u002Fimages\u002Fnews\u002Fthumb-lp-phone-validation-partners.webp","SQN0BEHhtB3SAddkrECDPRwPSyqsLeJ0kag5_v8pLkA",{"id":2418,"title":2240,"body":2419,"custom_css":87,"date":2897,"description":2898,"draft":90,"extension":91,"image":2899,"meta":2900,"navigation":94,"path":2901,"scale_hero":90,"seo":2902,"stem":2903,"thumbnail":2904,"thumbnail_is_logo":90,"__hash__":2905},"news\u002Fnews\u002Fdelving-into-round-robin-and-weighted-round-robin.md",{"type":8,"value":2420,"toc":2894},[2421,2424,2427,2668,2671,2674,2677,2680,2802,2805,2808,2811,2814,2877,2880,2886,2890],[11,2422,2423],{},"One of Lead Prosper’s most popular lead distribution methods is Round Robin. To put it simply, round robin distribution takes all of your buyers, groups them together, and then cycles new leads to the next buyer in line until all buyers have accepted a lead. Once all buyers have gotten a lead, the distribution cycle begins again.",[11,2425,2426],{},"Think of it like a pizza pie - you have 8 slices (buyers) in a standard pie of pizza, each with an equal chance of being chosen to be devoured at 12.5%. As each slice is taken away and eaten, the remaining slices have increased odds of being chosen next. Once the pie is empty, a new pie is brought out and all slices start with equal odds again.",[2428,2429,1035,2430,1035,2459],"table",{},[2431,2432,2433,2434,1035],"thead",{},"\n    ",[2435,2436,2437,2438,2437,2442,2437,2445,2437,2447,2437,2449,2437,2451,2437,2453,2437,2455,2437,2457,2433],"tr",{},"\n      ",[2439,2440,2441],"th",{},"Slices",[2439,2443,2444],{},"Odds",[2439,2446],{},[2439,2448],{},[2439,2450],{},[2439,2452],{},[2439,2454],{},[2439,2456],{},[2439,2458],{},[2460,2461,2433,2462,2433,2492,2433,2515,2433,2538,2433,2562,2433,2587,2433,2613,2433,2640,1035],"tbody",{},[2435,2463,2437,2464,2437,2468,2437,2471,2437,2474,2437,2477,2437,2480,2437,2483,2437,2486,2437,2489,2433],{},[2465,2466,2467],"td",{},"1",[2465,2469,2470],{},"12.5%",[2465,2472,2473],{},"14.29%",[2465,2475,2476],{},"16.67%",[2465,2478,2479],{},"20%",[2465,2481,2482],{},"25%",[2465,2484,2485],{},"33.3%",[2465,2487,2488],{},"50%",[2465,2490,2491],{},"100%",[2435,2493,2437,2494,2437,2497,2437,2499,2437,2501,2437,2503,2437,2505,2437,2507,2437,2509,2437,2511,2433],{},[2465,2495,2496],{},"2",[2465,2498,2470],{},[2465,2500,2473],{},[2465,2502,2476],{},[2465,2504,2479],{},[2465,2506,2482],{},[2465,2508,2485],{},[2465,2510,2488],{},[2465,2512],{"className":2513},[2514],"bg-violet-50",[2435,2516,2437,2517,2437,2520,2437,2522,2437,2524,2437,2526,2437,2528,2437,2530,2437,2532,2437,2535,2433],{},[2465,2518,2519],{},"3",[2465,2521,2470],{},[2465,2523,2473],{},[2465,2525,2476],{},[2465,2527,2479],{},[2465,2529,2482],{},[2465,2531,2485],{},[2465,2533],{"className":2534},[2514],[2465,2536],{"className":2537},[2514],[2435,2539,2437,2540,2437,2543,2437,2545,2437,2547,2437,2549,2437,2551,2437,2553,2437,2556,2437,2559,2433],{},[2465,2541,2542],{},"4",[2465,2544,2470],{},[2465,2546,2473],{},[2465,2548,2476],{},[2465,2550,2479],{},[2465,2552,2482],{},[2465,2554],{"className":2555},[2514],[2465,2557],{"className":2558},[2514],[2465,2560],{"className":2561},[2514],[2435,2563,2437,2564,2437,2567,2437,2569,2437,2571,2437,2573,2437,2575,2437,2578,2437,2581,2437,2584,2433],{},[2465,2565,2566],{},"5",[2465,2568,2470],{},[2465,2570,2473],{},[2465,2572,2476],{},[2465,2574,2479],{},[2465,2576],{"className":2577},[2514],[2465,2579],{"className":2580},[2514],[2465,2582],{"className":2583},[2514],[2465,2585],{"className":2586},[2514],[2435,2588,2437,2589,2437,2592,2437,2594,2437,2596,2437,2598,2437,2601,2437,2604,2437,2607,2437,2610,2433],{},[2465,2590,2591],{},"6",[2465,2593,2470],{},[2465,2595,2473],{},[2465,2597,2476],{},[2465,2599],{"className":2600},[2514],[2465,2602],{"className":2603},[2514],[2465,2605],{"className":2606},[2514],[2465,2608],{"className":2609},[2514],[2465,2611],{"className":2612},[2514],[2435,2614,2437,2615,2437,2618,2437,2620,2437,2622,2437,2625,2437,2628,2437,2631,2437,2634,2437,2637,2433],{},[2465,2616,2617],{},"7",[2465,2619,2470],{},[2465,2621,2473],{},[2465,2623],{"className":2624},[2514],[2465,2626],{"className":2627},[2514],[2465,2629],{"className":2630},[2514],[2465,2632],{"className":2633},[2514],[2465,2635],{"className":2636},[2514],[2465,2638],{"className":2639},[2514],[2435,2641,2437,2642,2437,2645,2437,2647,2437,2650,2437,2653,2437,2656,2437,2659,2437,2662,2437,2665,2433],{},[2465,2643,2644],{},"8",[2465,2646,2470],{},[2465,2648],{"className":2649},[2514],[2465,2651],{"className":2652},[2514],[2465,2654],{"className":2655},[2514],[2465,2657],{"className":2658},[2514],[2465,2660],{"className":2661},[2514],[2465,2663],{"className":2664},[2514],[2465,2666],{"className":2667},[2514],[11,2669,2670],{},"As shown in the example above, as a pie gets taken away, the odds increase. When there are 7 slices left, the odds of getting chosen go up to 14.29%. Another slice gets taken, and the 6 remaining slices have a 16.67% chance of being chosen next. Continue and continue until all slices are gone, and then the next pie comes out and they start again.",[11,2672,2673],{},"How does this play into lead distribution and routing? Well, let’s say for example you have an agency with 12 sales agents. If you want to ensure that all sales agents are getting a fair amount of leads you can utilize Round Robin distribution and all of your sales agents will have an equal share of the leads that are ingested. In a perfect, and highly unlikely, scenario, all of the 12 sales agents would accept every lead sent to them without any filters, caps, or other disqualifiers. Your campaign gets 12 leads, they go out 1 by 1 to each buyer. Rinse, repeat.",[11,2675,2676],{},"There is a common misconception when it comes to Round Robin distribution, though, especially when it comes to lead routing. Just because you have Round Robin distribution in place does not mean that every buyer in your campaign will get an equal percentage of the leads. There are a number of reasons why this might be the case. If you have any filters or caps in place, every buyer in your campaign may not be able to accept 100% of the leads that are ingested. Data validation, compliance checks, duplicate checkers, etc. These are all reasons why an agent may not be able to accept a lead that is ingested.",[11,2678,2679],{},"Here is a scenario - let's say you have 12 buyers in a campaign, 4 of those buyers only accept leads from Florida state and the other 8 accept leads from every state. If a lead comes in from Florida then all 12 buyers are able to accept that lead, and there is a 8.33% chance for each buyer to get that lead.",[2428,2681,1035,2682,1035,2695],{},[2431,2683,2433,2684,1035],{},[2435,2685,2437,2686,2437,2689,2437,2692,2433],{},[2439,2687,2688],{},"Buyers",[2439,2690,2691],{},"NY Lead Percentage",[2439,2693,2694],{},"FL Lead Percentage",[2460,2696,2433,2697,2433,2706,2433,2714,2433,2722,2433,2730,2433,2738,2433,2746,2433,2754,2433,2762,2433,2772,2433,2782,2433,2792,1035],{},[2435,2698,2437,2699,2437,2701,2437,2703,2433],{},[2465,2700,2467],{},[2465,2702,2470],{},[2465,2704,2705],{},"8.33%",[2435,2707,2437,2708,2437,2710,2437,2712,2433],{},[2465,2709,2496],{},[2465,2711,2470],{},[2465,2713,2705],{},[2435,2715,2437,2716,2437,2718,2437,2720,2433],{},[2465,2717,2519],{},[2465,2719,2470],{},[2465,2721,2705],{},[2435,2723,2437,2724,2437,2726,2437,2728,2433],{},[2465,2725,2542],{},[2465,2727,2470],{},[2465,2729,2705],{},[2435,2731,2437,2732,2437,2734,2437,2736,2433],{},[2465,2733,2566],{},[2465,2735,2470],{},[2465,2737,2705],{},[2435,2739,2437,2740,2437,2742,2437,2744,2433],{},[2465,2741,2591],{},[2465,2743,2470],{},[2465,2745,2705],{},[2435,2747,2437,2748,2437,2750,2437,2752,2433],{},[2465,2749,2617],{},[2465,2751,2470],{},[2465,2753,2705],{},[2435,2755,2437,2756,2437,2758,2437,2760,2433],{},[2465,2757,2644],{},[2465,2759,2470],{},[2465,2761,2705],{},[2435,2763,2437,2764,2437,2767,2437,2770,2433],{},[2465,2765,2766],{},"9 - FL Only",[2465,2768],{"className":2769},[2514],[2465,2771,2705],{},[2435,2773,2437,2774,2437,2777,2437,2780,2433],{},[2465,2775,2776],{},"10 - FL Only",[2465,2778],{"className":2779},[2514],[2465,2781,2705],{},[2435,2783,2437,2784,2437,2787,2437,2790,2433],{},[2465,2785,2786],{},"11 - FL Only",[2465,2788],{"className":2789},[2514],[2465,2791,2705],{},[2435,2793,2437,2794,2437,2797,2437,2800,2433],{},[2465,2795,2796],{},"12 - FL Only",[2465,2798],{"className":2799},[2514],[2465,2801,2705],{},[11,2803,2804],{},"However, if a lead comes in from New York, that lead only has 8 buyers who can accept said lead. So the Round Robin will be applied to the 8 buyers that are able to accept the lead. This means that each eligible buyer in this case would have a 12.5% chance of getting the lead.",[11,2806,2807],{},"This logic is applied to EVERY lead that comes into the campaign, and at the end of the month, if you were to add up all the leads it will become very obvious that each buyer’s percentage of the leads will not add up to an even 100%. Statistically, it would be impossible to get 100% total unless you had a total number of leads that is divisible by the total number of buyers in a given month. For example, 100 leads distributed amongst 10 buyers would be 10 leads each, and when added up at the end of the month would give you 100% even distribution. Highly unrealistic, but is an edge case worth noting.",[11,2809,2810],{},"To make things even more complicated in terms of a perfectly equal distribution method with Round Robin, there is also the option to use Weighted Round Robin. This distribution method allows the user to alter the percentage of leads distributed to each buyer. Situations where Weighted Round Robin may be useful could be if you have agents where the number of leads they are given is directly proportional to their sales numbers. If an agent closes more deals, they may be entitled to more leads.",[11,2812,2813],{},"Take the example above with the 12 agents - 8 agents who accept all leads, and 4 who only accept leads from Florida. Lets adjust it slightly down to 4 agents and apply Weighted Round Robin percentages. The second column below represents the Weighted Round Robin distribution percentages for all of these buyers. The third column represents the percentages if a Florida lead were to come in. But look at the fourth column - these updated percentages are what would happen if a lead from NY were to come in.",[2428,2815,1035,2816,1035,2830],{},[2431,2817,2433,2818,1035],{},[2435,2819,2437,2820,2437,2823,2437,2826,2437,2828,2433],{},[2439,2821,2822],{},"Buyer",[2439,2824,2825],{},"RR Lead Percentage",[2439,2827,2691],{},[2439,2829,2694],{},[2460,2831,2433,2832,2433,2843,2433,2855,2433,2865,1035],{},[2435,2833,2437,2834,2437,2836,2437,2838,2437,2840,2433],{},[2465,2835,2467],{},[2465,2837,2479],{},[2465,2839,2479],{},[2465,2841,2842],{},"40%",[2435,2844,2437,2845,2437,2847,2437,2850,2437,2852,2433],{},[2465,2846,2496],{},[2465,2848,2849],{},"5%",[2465,2851,2849],{},[2465,2853,2854],{},"10%",[2435,2856,2437,2857,2437,2859,2437,2861,2437,2863,2433],{},[2465,2858,2519],{},[2465,2860,2482],{},[2465,2862,2482],{},[2465,2864,2488],{},[2435,2866,2437,2867,2437,2870,2437,2872,2437,2874,2433],{},[2465,2868,2869],{},"4 - FL ONLY",[2465,2871,2488],{},[2465,2873,2488],{},[2465,2875],{"className":2876},[2514],[11,2878,2879],{},"These percentage fluctuations are what happens when the pool of available buyers shrinks. If you look at the graph below, you will see the Round Robin percentages adjusted against a simulated distribution size of 5,000 leads. You can see how the percentages fluctuate across the amount of leads that are distributed-  this is a visual way to show how at the end of a lead cycle you can have less than perfect percentages, rather than the exact numbers that you set up in your campaign settings. Buyer 1 ended with 20.4% distribution, Buyer 2 ended with 4.9% distribution, Buyer 3 ended with 24.9%, and Buyer 4 ended with 49.7%. Only slightly off, but off nonetheless.",[11,2881,2882],{},[1459,2883],{"alt":2884,"src":2885},"Round Robin Distribution Simulation","\u002Fimages\u002Fnews\u002Farticles\u002Fdelving-into-rr-simulation.png",[108,2887,2889],{"id":2888},"realities-of-round-robin-distribution","Realities of Round Robin Distribution",[11,2891,2893],{"style":2892},"background-color: #f6f1fd; padding: 1rem 1.5rem; border-radius: 10px; margin-top: 1rem; margin-bottom: 1rem;","\nDoes this mean the Round Robin distribution method is broken? Absolutely not. The only issues are that statistics and probability make a truly even split of leads across a group of buyers nearly impossible. Additionally, the constant presence of filters and caps means that not all leads will be ingested by all buyers. This further highlights that the equal chance scenario that Round Robin theoretically brings may not always work out in practice. However, this method is still a highly efficient method of distributing leads, and serves its purpose when used in the proper setting.\n",{"title":84,"searchDepth":85,"depth":85,"links":2895},[2896],{"id":2888,"depth":224,"text":2889},"2024-03-08","Explore the intricacies of Round Robin, one of Lead Prosper’s premier lead distribution methods. Despite statistical complexities, Round Robin remains a highly efficient method for lead distribution, offering valuable insights into its application and realities","\u002Fimages\u002Fnews\u002Fdelving-into-rr.webp",{},"\u002Fnews\u002Fdelving-into-round-robin-and-weighted-round-robin",{"title":2240,"description":2898},"news\u002Fdelving-into-round-robin-and-weighted-round-robin","\u002Fimages\u002Fnews\u002Fthumb-delving-into-rr.webp","hLrv_fQwX7EmJ59EOsl6wqU5DORIBQSBcgNXVqR1Mg4",{"id":2907,"title":2908,"body":2909,"custom_css":87,"date":3003,"description":3004,"draft":90,"extension":91,"image":3005,"meta":3006,"navigation":94,"path":3007,"scale_hero":94,"seo":3008,"stem":3009,"thumbnail":3010,"thumbnail_is_logo":90,"__hash__":3011},"news\u002Fnews\u002Fthe-lead-prosper-post-february-2024.md","The Lead Prosper Post - February 2024",{"type":8,"value":2910,"toc":2999},[2911,2914,2918,2926,2929,2932,2935,2938,2952,2960,2964,2967,2970,2973,2976,2983,2990,2993,2996],[11,2912,2913],{},"It has been another exciting month for Lead Prosper! As 2024 continues to fly by, we are already at the end of February with the latest edition of the Lead Prosper Post. Catch up on the Federal Communications Commission’s industry concerning rulings and hear about our newest Lead Gen 101 articles.",[108,2915,2917],{"id":2916},"the-fccs-lead-gen-regulations-update","The FCC’s Lead Gen Regulations Update",[11,2919,2920,2921,1152],{},"February 26 was the deadline to submit a public comment to the Federal Communications Commission and give your opinion on how you or your business might be affected by the One-to-One Consent and Anti-Robocall rulings. Learn more about these rulings by reading our article ",[216,2922,2925],{"href":2923,"rel":2924},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Fthe-fcc-s-anti-robocall-ruling-a-deeper-dive-and-lead-prosper-s-plan",[931],"The FCC's “Anti-Robocall” Ruling: A Deeper Dive and Lead Prosper’s Plan",[11,2927,2928],{},"Although the deadline to submit a comment to the FCC has passed, you still have the opportunity to submit a reply comment by March 11, 2024. With a reply comment you are able to review comments that others have made on the FCC’s rulings and then reply in support or disagreement with the comment’s stance.",[11,2930,2931],{},"Comments and reply comments are extremely important for the public to have a part in the FCC’s decision making process. After March 11, the Commissioners and staff of the FCC will review what the public has said in response to their rulings. They will take the comments and reply comments into consideration and then they may issue a Report & Order to amend their proposed ruling or make a decision not to do so.",[11,2933,2934],{},"Whether you submitted a comment or not be sure to submit a reply comment by the deadline and have your voice heard!",[11,2936,2937],{},"Here are some important dates to keep in mind for the upcoming lead gen specific FCC regulations:",[119,2939,2940,2943,2946,2949],{},[122,2941,2942],{},"Reply comments are due on March 11, 2024.",[122,2944,2945],{},"The amendment to the do-not-call registry rule for text messages will be put into place on March 26, 2024.",[122,2947,2948],{},"The text blocking rule will be effective on July 24, 2024.",[122,2950,2951],{},"The One-to-One consent deadline is set for January 27, 2025.",[11,2953,2954,2955,1152],{},"To see these regulations in their entirety on the Federal Register’s website, use this ",[216,2956,2959],{"href":2957,"rel":2958},"https:\u002F\u002Fwww.federalregister.gov\u002Fdocuments\u002F2024\u002F01\u002F26\u002F2023-28832\u002Ftargeting-and-eliminating-unlawful-text-messages-implementation-of-the-telephone-consumer-protection",[931],"link",[108,2961,2963],{"id":2962},"lead-gen-101-returns","Lead Gen 101 Returns",[11,2965,2966],{},"The month of February also saw Lead Prosper’s first Lead Gen 101 articles of 2024. The two new articles explore insights into finding lead buyers and suppliers as well as different lead distribution methods.",[11,2968,2969],{},"The ability to identify reliable lead buyers and suppliers is a crucial skill among the competition for quality leads. Strategic networking, thorough research and an in-depth understanding of the dynamics shaping your own specific vertical are some key points included in our first article.",[11,2971,2972],{},"Our second article details the multiple different and sophisticated lead distribution methods that Lead Prosper offers. Understanding the intricacies of each distribution method can enable you to align your strategies with campaign objectives, fostering successful lead campaigns and developing successful relationships with valuable buyers.",[11,2974,2975],{},"Use the links below to read both articles in full:",[11,2977,2978],{},[216,2979,2982],{"href":2980,"rel":2981},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Flead-gen-101-with-lead-prosper-finding-ideal-lead-buyers-and-suppliers",[931],"Lead Gen 101 with Lead Prosper: Finding Ideal Lead Buyers and Suppliers",[11,2984,2985],{},[216,2986,2989],{"href":2987,"rel":2988},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Flead-gen-101-with-lead-prosper-unlocking-success-with-lead-prosper-s-advanced-lead-distribution-methods",[931],"Lead Gen 101 with Lead Prosper: Unlocking Success with Lead Prosper's Advanced Lead Distribution Methods",[11,2991,2992],{},"As we conclude this month's Lead Prosper Post, we reflect on the dynamic developments that have shaped February. The lead gen community’s engagement with the FCC's recent rulings has been paramount, make sure to submit a reply comment by March 11. Your voice matters in influencing the FCC's decision-making process, and we encourage everyone to share their perspectives.",[11,2994,2995],{},"In addition, Lead Gen 101 has made a strong return, providing valuable insights into finding ideal lead buyers and suppliers, along with an exploration of our advanced lead distribution methods.",[11,2997,2998],{},"As we venture into March, we anticipate more opportunities for growth and learning. Thank you for being part of Lead Prosper's journey, and we look forward to continuing this exciting exploration of the ever-evolving landscape of lead generation together.",{"title":84,"searchDepth":85,"depth":85,"links":3000},[3001,3002],{"id":2916,"depth":224,"text":2917},{"id":2962,"depth":224,"text":2963},"2024-02-29","Read up on all things Lead Prosper for the month of February! Read about the latest on the FCC’s One-to-One consent rulings and our latest Lead Gen 101 articles.","\u002Fimages\u002Fnews\u002Flead-prosper-post-feb-2024.webp",{},"\u002Fnews\u002Fthe-lead-prosper-post-february-2024",{"title":2908,"description":3004},"news\u002Fthe-lead-prosper-post-february-2024","\u002Fimages\u002Fnews\u002Fthumb-lead-prosper-post-feb-2024.webp","1_qaDozDHdMRy3vemw-W2A3P4_4T6lb5gLQ3N5yWB6w",{"id":3013,"title":2989,"body":3014,"custom_css":87,"date":3089,"description":3090,"draft":90,"extension":91,"image":3091,"meta":3092,"navigation":94,"path":3093,"scale_hero":90,"seo":3094,"stem":3095,"thumbnail":3096,"thumbnail_is_logo":90,"__hash__":3097},"news\u002Fnews\u002Flead-gen-101-with-lead-prosper-unlocking-success-with-lead-prosper-s-advanced-lead-distribution-methods.md",{"type":8,"value":3015,"toc":3087},[3016,3019,3026,3029,3038,3046,3054,3060,3068,3073,3081,3084],[11,3017,3018],{},"In the realm of lead generation, mastering the art of lead distribution is essential for businesses seeking to optimize profitability and efficiency. Lead Prosper stands out by offering multiple different and sophisticated lead distribution methods tailored to specific campaign needs. This edition of Lead Gen 101 with Lead Prosper will go over the intricacies of each lead distribution method to help empower you with the knowledge needed for strategic decision-making.",[11,3020,3021,3022,3025],{},"Naturally, each distribution method caters to specific scenarios, considering factors such as buyer preferences, pricing models and lead exclusivity. When distributing leads, it is ",[15,3023,3024],{},"extremely important"," to consider filters and caps.",[11,3027,3028],{},"In an ideal world your buyers would be able to accept every lead; however, that is very rarely the case. Filters and caps are put into place by lead buyers to meet specific requirements for their own business purposes. Filters help route leads to the right buyer based on a field’s data. For example, a buyer who only conducts a home service vertical business in a state like Florida, would not want to buy a lead who lives across the country. So, buyers can use filters to ensure they get leads that would be in the demographic for their company. Caps limit the amount of leads sent to a specific buyer usually based on a monetary limit for certain campaigns.",[11,3030,3031,3037],{},[3032,3033,3034],"u",{},[15,3035,3036],{},"Waterfall",": The Waterfall method revolves around a sorted order list, prioritizing lead distribution based on predefined criteria. This method shines when dealing with buyers who exhibit varying levels of willingness to pay. Waterfall can ensure optimal revenue generation by strategically ordering from the most profitable to the least.",[11,3039,3040,3045],{},[3032,3041,3042],{},[15,3043,3044],{},"Send to All",": Send To All takes a fairly straightforward approach, sharing a lead with all available buyers simultaneously instead of opting for exclusive distribution. This method proves lucrative when selling a lead to multiple buyers - as it is more financially rewarding than pursuing exclusive lead distributing arrangements. Send To All allows businesses to capitalize on shared opportunities.",[11,3047,3048,3053],{},[3032,3049,3050],{},[15,3051,3052],{},"Round Robin",": Round Robin operates on the principle of equity, providing each buyer with an equal opportunity to receive a lead. When dealing with multiple buyers offering similar pay rates per lead, Round Robin ensures an even distribution, fostering a balance in lead allocation.",[3055,3056,3057],"blockquote",{},[11,3058,3059],{},"Just like all distribution methods, it is especially important to take filters and caps into account for Round Robin. If you have four buyers and a lead comes in that is only able to be accepted by two of the buyers, then this will throw percentage numbers off if you run a report to make sure that everyone is getting an even percentage. Round Robin’s equity might not always work out due to filters and caps.",[11,3061,3062,3067],{},[3032,3063,3064],{},[15,3065,3066],{},"Weighted Round Robin",": Similar to Round Robin but with added flexibility, Weighted Round Robin allows assigning specific weights to individual buyers. This method offers control in scenarios where buyers pay different amounts, enabling businesses to tailor their lead distribution strategy with nuance and precision.",[3055,3069,3070],{},[11,3071,3072],{},"As mentioned earlier, when using Weighted Round Robin, filters and caps will affect the end percentage when you run your numbers to see how the leads are being routed. In most cases, Weighted Round Robin is never going to be even unless there are no filters and no caps put into place.",[11,3074,3075,3080],{},[3032,3076,3077],{},[15,3078,3079],{},"Highest Bidder",": Most common in ping post scenarios, Highest Bidder automatically routes leads to the buyer with the highest bid in real-time but can also come into play when conditional pricing is set. This automatic routing is done via ping post, but if your buyer cannot bid in real time, this can also be accomplished by hardcoding that buyer’s bid. Highest Bidder is perfect for scenarios where buyers bid in real-time as this method maximizes profit margins by ensuring that the lead is sold to the highest bidder, creating an efficient and dynamic system.",[11,3082,3083],{},"Along with having the ability to use these distribution types, Lead Prosper users can leverage a game-changing feature in the Bid Penalty. This feature addresses complexities in determining the true highest bidder. In an industry where chargebacks can impact profitability, the Bid Penalty feature empowers suppliers. This feature ensures that bids are not solely evaluated at face value by preemptively applying a percentage reduction to bids from buyers with a history of excessive chargebacks. Instead, it considers the actual profitability for the supplier, creating a more accurate and robust bidding environment.",[11,3085,3086],{},"Lead Prosper's advanced lead distribution methods, complemented by innovative features like Bid Penalty, provide businesses with a strategic toolkit for navigating the complex landscape of lead generation. Understanding the intricacies of each distribution method can enable businesses to align their strategies with campaign objectives, fostering successful lead campaigns and developing successful relationships with valuable buyers. As the lead generation landscape evolves, Lead Prosper stands as a reliable platform, offering cutting-edge solutions for businesses aiming to unlock new heights of success.",{"title":84,"searchDepth":85,"depth":85,"links":3088},[],"2024-02-22","Explore Lead Prosper's advanced lead distribution methods and learn about the role each can bring in optimizing profitability and efficiency in lead generation.","\u002Fimages\u002Fnews\u002Flead-gen-101-07.webp",{},"\u002Fnews\u002Flead-gen-101-with-lead-prosper-unlocking-success-with-lead-prosper-s-advanced-lead-distribution-methods",{"title":2989,"description":3090},"news\u002Flead-gen-101-with-lead-prosper-unlocking-success-with-lead-prosper-s-advanced-lead-distribution-methods","\u002Fimages\u002Fnews\u002Fthumb-lead-gen-101-07.webp","MmQ73csOosHTiYBtpRyUls8VVvJwpF5AHRrmZwkHprw",{"id":3099,"title":2982,"body":3100,"custom_css":87,"date":3141,"description":3142,"draft":90,"extension":91,"image":3143,"meta":3144,"navigation":94,"path":3145,"scale_hero":90,"seo":3146,"stem":3147,"thumbnail":3148,"thumbnail_is_logo":90,"__hash__":3149},"news\u002Fnews\u002Flead-gen-101-with-lead-prosper-finding-ideal-lead-buyers-and-suppliers.md",{"type":8,"value":3101,"toc":3139},[3102,3105,3108,3111,3119,3122,3125,3128,3136],[11,3103,3104],{},"In the ever-evolving landscape of lead generation, the ability to identify reliable lead buyers and suppliers serves as a crucial skill among the nonstop competition for quality leads. It is not just about algorithms and automation; it is about strategic networking, thorough research and an in-depth understanding of the dynamics shaping your own specific industry. This edition of Lead Gen 101 with Lead Prosper will go over key tactics to help you master the art of finding ideal lead buyers and suppliers.",[11,3106,3107],{},"Comprehensive research can be a great first step when you begin to look for lead buyers and suppliers. Explore the various nuances of your industry’s landscape and identify key competitors. A well-established strategy involves analyzing competitors' moves. Study their advertisements, understand what works in your industry. Along with competitor research, it can be helpful to look at their marketing partners lists. This can help unearth potential buyers or suppliers who could be perfectly aligned with your niche.",[11,3109,3110],{},"Getting started is not about reinventing the wheel; it is about recognizing successful patterns and tailoring them to fit your approach. Just as fast-food chains strategically cluster, competitors' success often signifies a lucrative market worth exploring. Take the time to dissect their strategies, understand their lead generation approaches and adapt what you learn to enhance your own ideas and plans.",[11,3112,3113,3114,3118],{},"Creating and maintaining relationships is crucial in the lead gen landscape. Your network is your net worth, and strategic connections can be the catalyst for transformative collaborations. Attending lead generation industry-specific events like Affiliate Summit, LeadsCon and Lead Generation World help to build and establish relationships. To see what trade shows Lead Prosper will be attending in 2024, check out our ",[216,3115,3117],{"href":2255,"rel":3116},[931],"Events Page","!",[11,3120,3121],{},"These platforms provide not only valuable insights into emerging trends but also serve as hotspots for networking with lead generating businesses. Building connections with potential buyers and suppliers can be a game changing strategy that propels your lead gen efforts to new heights. Engage in conversations, attend seminars and explore collaboration opportunities to broaden your network.",[11,3123,3124],{},"Lead Prosper’s Michael Welch, Head of Business Development, has attended many conferences in the past and says there is no better place to develop relationships with lead buyers and suppliers than attending trade shows.",[11,3126,3127],{},"“The Lead Gen industry is all about relationships, and trade shows like LeadsCon are a great way to meet a bunch of potential partners and find more data streams to test. A lot of business happens face-to-face and when you are talking about really big campaigns with a high volume of valuable leads, there is no better way to get to know someone than in person,” Welch said.",[11,3129,3130,3131,3135],{},"In today's digital world, online platforms play a pivotal role in the lead generation landscape. Join groups on Facebook and LinkedIn dedicated to lead generation discussions. Engage in conversations, share insights and forge connections with industry professionals. For Lead Prosper users, our dedicated Skype group offers an additional avenue for collaboration and knowledge-sharing. If you are interested in joining our skype group, reach out to your Lead Prosper Account Manager at ",[216,3132,3134],{"href":3133},"mailto:accounts@leadprosper.io","accounts@leadprosper.io",". These online platforms not only provide valuable insights but they also create spaces for discussions that can spark innovative approaches to lead generation.",[11,3137,3138],{},"The art of lead generation is dynamic, requiring a sharp eye for emerging trends and a willingness to adapt. It is essential to stay informed about the evolving landscape of your industry and be ready to pivot your strategies accordingly. Networking and research should be ongoing processes, not a one-time effort. Regularly revisit your approach, fine-tune strategies and remain agile in response to industry shifts. The ability to adapt ensures that your lead generation efforts remain relevant and effective in the face of changing market dynamics. Embark on your lead gen journey with these strategies, and unravel the full potential of finding ideal lead buyers and suppliers!",{"title":84,"searchDepth":85,"depth":85,"links":3140},[],"2024-02-06","Develop crucial skills to help you find ideal lead buyers and suppliers! From quality research to trade shows, read more to strengthen your capabilities of finding lead buyers and suppliers.","\u002Fimages\u002Fnews\u002Flead-gen-101-06.webp",{},"\u002Fnews\u002Flead-gen-101-with-lead-prosper-finding-ideal-lead-buyers-and-suppliers",{"title":2982,"description":3142},"news\u002Flead-gen-101-with-lead-prosper-finding-ideal-lead-buyers-and-suppliers","\u002Fimages\u002Fnews\u002Fthumb-lead-gen-101-06.webp","5butCORpMsuj1YrG4x40LrjDfLuhCeR5IFokI4SImV8",{"id":3151,"title":3152,"body":3153,"custom_css":87,"date":3274,"description":3275,"draft":90,"extension":91,"image":3276,"meta":3277,"navigation":94,"path":3278,"scale_hero":94,"seo":3279,"stem":3280,"thumbnail":3281,"thumbnail_is_logo":90,"__hash__":3282},"news\u002Fnews\u002Fthe-lead-prosper-post-january-2024-edition.md","The Lead Prosper Post - January 2024 Edition",{"type":8,"value":3154,"toc":3272},[3155,3158,3161,3165,3168,3171,3174,3177,3180,3188,3195,3199,3202,3208,3216,3219,3222,3231,3234,3237,3240,3243,3247,3250,3257,3260,3263,3266,3269],[11,3156,3157],{},"As Lead Prosper strides into the new year, January has proven to be a month of dynamic shifts and pivotal moments. From attending the lead gen community’s top trade shows to navigating the Federal Communications Commission's one-to-one consent ruling, Lead Prosper’s CEO Ross Breiman reflected on the company’s start to 2024.",[11,3159,3160],{},"“January has been super fast paced and exciting. We now know where we stand with the new FCC regulations and the industry has a year to make the necessary changes. Two shows right off the bat have made things interesting as well. January is over and as of February 1st, Lead Prosper is implementing our pricing change. It has been crazy - in a good way - to say the least,” Breiman said.",[855,3162,3164],{"id":3163},"trade-show-recap","Trade Show Recap",[11,3166,3167],{},"The start of the new year saw the Lead Prosper team attend back-to-back trade shows. In the second week of January, Lead Prosper headed south to Hollywood, Florida, and attended the fourth edition of Lead Generation World. Just a week later, the crew took a visit to Las Vegas, Nevada, to attend Affiliate Summit West.",[11,3169,3170],{},"Lead Prosper’s Account Manager, Harrison Johnston, had the opportunity to attend both shows and represent the company. Johnston noted how it was to be at the industry’s first two major shows of 2024.",[11,3172,3173],{},"“I attended both trade shows in those two weeks. Both of them were a great experience both in getting to join up with my teammates who I do not work in the same office with as well as seeing some clients face to face. Also, just starting the year off on a good foot and getting out there meeting people was a fantastic experience,” Johnston said.",[11,3175,3176],{},"Garrett Krinsky, Chief Operating Officer at Lead Prosper, details how essential it is to attend these shows and network with others in the lead gen community.",[11,3178,3179],{},"“Each show we attend allows us to develop new relationships and meet with existing friends in the industry, as well as gain insight into what is happening in lead gen from all different aspects. LGW and ASW were no different, and they were also great opportunities to discuss some of the biggest topics of the industry with everyone from solopreneur lead generators up to industry leaders.”",[11,3181,3182,3183,1152],{},"To read our full recap of this year’s Lead Generation World and Affiliate Summit West, read our article: ",[216,3184,3187],{"href":3185,"rel":3186},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Flead-prosper-trade-show-recap-lead-generation-world-and-affiliate-summit-west-2024",[931],"Lead Prosper Trade Show Recap: Lead Generation World and Affiliate Summit West 2024",[11,3189,3190,3191,3118],{},"To see where we are headed to next, check out our ",[216,3192,3194],{"href":2255,"rel":3193},[931],"2024 Events Page",[855,3196,3198],{"id":3197},"the-fccs-one-to-one-consent-ruling-is-published","The FCC’s One-to-One Consent Ruling is Published",[11,3200,3201],{},"The Federal Communications Commission’s One-to-One consent and Anti-Robocalling ruling continues to dominate the Lead Generation landscape. This new order was put in place to combat robocalls and robotexts so that consumers will be protected from unwanted and, at times, fraudulent communications. The ruling also includes the plan to impose a one-on-one consent rule. This rule states that consumer consent must be obtained on a “one-to-one” basis, one marketer at a time, preventing a single consent from applying to multiple entities.",[11,3203,3204,3205,1152],{},"Read more about these rulings by accessing our article ",[216,3206,2925],{"href":2923,"rel":3207},[931],[11,3209,3210,3211,3215],{},"On January 26, the FCC ",[216,3212,3214],{"href":2957,"rel":3213},[931],"officially published these rulings to the Federal Register",", signaling a 12-month countdown until the new one-to-one consent requirements go into effect. This means that the new mandates for one-to-one consent will need to be implemented by January 27, 2025.",[11,3217,3218],{},"Breiman spoke on what this official date means for the industry and how Lead Prosper is ready to implement what will be needed under the upcoming regulations.",[11,3220,3221],{},"“I think the industry is happy they have a year to make these changes. But, they need to realize time is not slowing down and it is a serious change that needs to be implemented ASAP. Lead Prosper is already able to support one-to-one consent at a basic level, but we have plans for a new campaign type to be able to easily execute one-to-one consent lead distribution for all scenarios,” Breiman said.",[11,3223,3224,3225,3230],{},"January also saw the FCC re-open comments on the one-to-one consent ruling, meaning small businesses are able to submit a public comment to the FCC and detail how they will be impacted by the ruling. Head over to our article ",[216,3226,3229],{"href":3227,"rel":3228},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Ffcc-one-to-one-consent-how-you-can-help",[931],"FCC's One-To-One Consent: How YOU Can Help"," to learn more about the comment period, including why small businesses should make a comment and how to submit a comment to the FCC.",[11,3232,3233],{},"When the period for public comments was opened back up, the deadline to submit a comment was scheduled for February 1st. However, that date has been pushed back to February 26. So, comments are still able to be made until the new deadline.",[11,3235,3236],{},"“Submit your comments, get your voice heard! I do not think the FCC realizes how much impact there will be, but many small businesses will definitely be affected by this ruling,” Breiman said. “I agree with the premise behind the ruling and I know those that are doing things the right way will figure out how to navigate these changes.”",[11,3238,3239],{},"While extending the comment period shows the FCC wants to hear from the public regarding their decision, Krinsky notes this push back brings more confusion for what the ruling will entail next year.",[11,3241,3242],{},"“With the FCC pushing back the deadline for comments on the new regulations until the end of February there is still a bit of uncertainty about what the final ruling will be that is put into effect in January 2025,” Krinsky said.",[855,3244,3246],{"id":3245},"lead-prospers-pricing-change","Lead Prosper’s Pricing Change",[11,3248,3249],{},"The end of the month of January sees the company transition to their new pricing structure.",[11,3251,3252,3253],{},"As of February 1, 2024, Lead Prosper has transitioned to a new $500 monthly minimum. To read more about the change, visit this page: ",[216,3254,3255],{"href":3255,"rel":3256},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Fpricing-changes",[931],[11,3258,3259],{},"According to Krinsky, February’s arrival and pricing change ushers a new era to Lead Prosper.",[11,3261,3262],{},"“I think what is most exciting with February finally being here is to start the next chapter of Lead Prosper, and we have a handful of current projects in the works that are going to be really fun to bring to our customers over the upcoming months,” Krinsky said.",[11,3264,3265],{},"Breiman also added how important the pricing change will be for Lead Prosper.",[11,3267,3268],{},"“The pricing change will allow us to continue to grow our team and offer the best lead distribution possible. There are a lot of new features in the pipeline, more support, account management and partnerships in the works. I am very excited to continue to grow our product and offerings!”",[11,3270,3271],{},"As Lead Prosper heads into the new month, there is determination and excitement in the air. We cannot wait to continue to provide a top-tier product, and this price change will help us reach new heights bringing new features and an even better customer support system.",{"title":84,"searchDepth":85,"depth":85,"links":3273},[],"2024-02-01","Check out our January edition of The Lead Prosper Post. Read about our start to 2024, including a trade show recap, our new pricing plan, and more!","\u002Fimages\u002Fnews\u002Flead-prosper-post-jan-2024.webp",{},"\u002Fnews\u002Fthe-lead-prosper-post-january-2024-edition",{"title":3152,"description":3275},"news\u002Fthe-lead-prosper-post-january-2024-edition","\u002Fimages\u002Fnews\u002Fthumb-lead-prosper-post-jan-2024.webp","bNWZVnS2pAlZvj1RV8yX8PJbvyO1Cog1nYn2Sdcvxe4",{"id":3284,"title":3285,"body":3286,"custom_css":3515,"date":3516,"description":3517,"draft":90,"extension":91,"image":3518,"meta":3519,"navigation":94,"path":3520,"scale_hero":90,"seo":3521,"stem":3522,"thumbnail":3523,"thumbnail_is_logo":90,"__hash__":3524},"news\u002Fnews\u002Fevents-calendar.md","Trade Shows 2024: Find out where Lead Prosper will be and more!",{"type":8,"value":3287,"toc":3513},[3288,3294,3329,3359,3381,3403,3425,3447,3469,3491],[855,3289,3291],{"id":3290},"trade-shows-and-live-events-are-a-great-way-to-generate-partnerships-and-grow-your-business-as-you-can-see-below-there-are-some-very-exciting-shows-to-attend-this-year-use-this-page-to-see-which-events-lead-prosper-will-be-attending-read-our-trade-show-recaps-and-see-other-expos-that-will-be-great-to-attend",[15,3292,3293],{},"Trade shows and live events are a great way to generate partnerships and grow your business. As you can see below, there are some very exciting shows to attend this year! Use this page to see which events Lead Prosper will be attending, read our trade show recaps and see other expos that will be great to attend!",[3295,3296,3299,3305,3316,3319],"div",{"className":3297},[3298],"event",[11,3300,3301],{},[1459,3302],{"alt":3303,"src":3304},"Lead Generation World January 7-9, 2024","\u002Fimages\u002Fnews\u002Farticles\u002Fevents-calendar-2024\u002Flead-gen-world.webp",[855,3306,3308],{"id":3307},"lead-generation-world-florida-january-7-9-2024",[15,3309,3310,3315],{},[216,3311,3314],{"href":3312,"rel":3313},"https:\u002F\u002Fleadgenerationworld.com\u002F",[931],"Lead Generation World"," - Florida: January 7-9, 2024",[11,3317,3318],{},"We are heading to Lead Generation World in Hollywood, Florida, for three days of networking, industry education and an undeniably good time. The event is tailored specifically to advertisers and buyers, so if that describes your business, this is a must-make event!",[3295,3320,3323,3324],{"className":3321},[3322],"text-center","\nCheck out our Article Recap of LGW 2024!\n  ",[216,3325,3328],{"href":3185,"className":3326},[3327,3322],"block","\n    https:\u002F\u002Fleadprosper.io\u002Fnews\u002Flead-prosper-trade-show-recap-lead-generation-world-and-affiliate-summit-west-2024\n  ",[3295,3330,3332,3338,3349,3352],{"className":3331},[3298],[11,3333,3334],{},[1459,3335],{"alt":3336,"src":3337},"Affiliate Summit West January 15-17, 2024","\u002Fimages\u002Fnews\u002Farticles\u002Fevents-calendar-2024\u002Faffiliate-summit-west.webp",[855,3339,3341],{"id":3340},"affiliate-summit-west-las-vegas-january-15-17-2024",[15,3342,3343,3348],{},[216,3344,3347],{"href":3345,"rel":3346},"https:\u002F\u002Fwww.affiliatesummit.com\u002Fwest",[931],"Affiliate Summit West"," - Las Vegas: January 15-17, 2024",[11,3350,3351],{},"If you are in the lead gen industry, you should absolutely plan on joining thousands of publishers, advertisers and solutions providers -including Lead Prosper- at Caesar’s Forum in Las Vegas for Affiliate Summit West. The counterpart to Affiliate Summit East held in New York, the event in Las Vegas will offer prime networking and partnership opportunities that only come around a few times each year.",[3295,3353,3355,3356],{"className":3354},[3322],"\nASW 2024 was a success! Read our Recap here: \n  ",[216,3357,3328],{"href":3185,"className":3358},[3327,3322],[3295,3360,3362,3368,3378],{"className":3361},[3298],[11,3363,3364],{},[1459,3365],{"alt":3366,"src":3367},"International Roofing Expo","\u002Fimages\u002Fnews\u002Farticles\u002Fevents-calendar-2024\u002Finternational-roofing-expo.webp",[855,3369,3371],{"id":3370},"international-roofing-expo-las-vegas-february-6-8-2024",[15,3372,3373,3377],{},[216,3374,3366],{"href":3375,"rel":3376},"https:\u002F\u002Fwww.theroofingexpo.com\u002Fen\u002Fhome.html",[931]," - Las Vegas: February 6-8, 2024",[11,3379,3380],{},"The International Roofing Expo (IRE) is the largest roofing and exterior event in North America. With more than 65 years of success, IRE has become the industry's annual hub for products, equipment, hands-on education and networking. We have helped thousands of roofing contractors, expand their network, improve their skills, and keep their business thriving. As the roofing industry touches 3 of the top verticals in the lead gen (roofing, solar and home services) space it makes perfect sense for those looking to increase their exposure and expand their network to take a stop on by the International roofing expo. Whether you’re a generator, or a lead seller, there certainly are connections to be made at the International Roofing Expo in 2024!",[3295,3382,3384,3390,3400],{"className":3383},[3298],[11,3385,3386],{},[1459,3387],{"alt":3388,"src":3389},"North American Home Builders Association: International Builders Show","\u002Fimages\u002Fnews\u002Farticles\u002Fevents-calendar-2024\u002Finternational-builders-show.webp",[855,3391,3393],{"id":3392},"north-american-home-builders-association-international-builders-show-las-vegas-february-27-29-2024",[15,3394,3395,3399],{},[216,3396,3388],{"href":3397,"rel":3398},"https:\u002F\u002Fwww.buildersshow.com\u002F",[931]," - Las Vegas: February 27-29, 2024",[11,3401,3402],{},"The North American home builders association is another amazing opportunity to meet up with fellow marketeers and lead buyers in the roofing, smart home, Real Estate and solar industries. With most all new home builds taking on some form of “smart systems” this is an amazing networking opportunity for home builders and developers alike to meet the companies producing the products they are installing in customers’ homes as well as connecting their new home builds to solar panel producers\u002Finstallers all the way down to the real estate agents listing and ultimately selling these homes. With so many different levels of this industry buying and selling leads it is an amazing opportunity to immerse yourself smack dab in the middle of the current top Lead Gen Verticals!",[3295,3404,3406,3412,3422],{"className":3405},[3298],[11,3407,3408],{},[1459,3409],{"alt":3410,"src":3411},"Mass Torts Made Perfect","\u002Fimages\u002Fnews\u002Farticles\u002Fevents-calendar-2024\u002Fmass-torts-made-perfect.webp",[855,3413,3415],{"id":3414},"mass-torts-made-perfect-las-vegas-april-3-5-and-october-8-10-2024",[15,3416,3417,3421],{},[216,3418,3410],{"href":3419,"rel":3420},"https:\u002F\u002Fmtmp.com\u002F",[931]," - Las Vegas: April 3-5 and October 8-10, 2024",[11,3423,3424],{},"Heading into their 24th year of shows, Mass Torts Made Perfect is a great event to attend if you are looking to connect with plaintiff attorneys and paralegals. MTMP also hosts top notch speakers and industry leading resources to provide insight on the country’s key mass tort and class action lawsuits. The Lead Prosper team attended our first MTMP last year and we are eager to return!",[3295,3426,3428,3434,3444],{"className":3427},[3298],[11,3429,3430],{},[1459,3431],{"alt":3432,"src":3433},"LeadsCon","\u002Fimages\u002Fnews\u002Farticles\u002Fevents-calendar-2024\u002Fleadscon.webp",[855,3435,3437],{"id":3436},"leadscon-las-vegas-april-8-10-2024",[15,3438,3439,3443],{},[216,3440,3432],{"href":3441,"rel":3442},"https:\u002F\u002Fwww.leadscon.com\u002Fevent\u002Fleadscon-las-vegas-2024\u002F",[931]," - Las Vegas: April 8-10, 2024",[11,3445,3446],{},"Meet up with the Lead Prosper team at LeadsCon, the world’s largest conference on lead generation, for three days of networking, meetings and content featuring industry leading experts. If you are working in the Lead Generation sphere, you should be here. We can’t wait to see you there!",[3295,3448,3450,3456,3466],{"className":3449},[3298],[11,3451,3452],{},[1459,3453],{"alt":3454,"src":3455},"Medicarians","\u002Fimages\u002Fnews\u002Farticles\u002Fevents-calendar-2024\u002Fmedicarians.webp",[855,3457,3459],{"id":3458},"medicarians-las-vegas-april-8-10-2024",[15,3460,3461,3465],{},[216,3462,3454],{"href":3463,"rel":3464},"https:\u002F\u002Fmedicarians.com\u002F",[931]," - Las Vegas - April 8-10, 2024",[11,3467,3468],{},"Medicarians, considered the “future of senior health, wealth and agetech,” is an event perfect for product creators, distributors and startups in the senior healthcare vertical. Attend Medicarians to connect with brokers and distribution partners all while learning about the latest trends and innovations across the entire aging ecosystem.",[3295,3470,3472,3478,3488],{"className":3471},[3298],[11,3473,3474],{},[1459,3475],{"alt":3476,"src":3477},"Affiliate Summit East","\u002Fimages\u002Fnews\u002Farticles\u002Fevents-calendar-2024\u002Faffiliate-summit-east.webp",[855,3479,3481],{"id":3480},"affiliate-summit-east-new-york-july-29th-30th-2024",[15,3482,3483,3487],{},[216,3484,3476],{"href":3485,"rel":3486},"https:\u002F\u002Fwww.affiliatesummit.com\u002Feast",[931]," - New York: July 29th-30th 2024",[11,3489,3490],{},"As regulations are tightening on third-party data and attribution, driving quality traffic is more challenging than ever, and with an uncertain economy, consumers are increasingly careful with their spending—if they are spending at all. At ASE you will be surrounded by 3,500+ of the best affiliates, media buyers, ecommerce sellers, content publishers, social platforms, networks, traffic sources and tech suppliers. Patrons of Affiliate Summit East will be buzzing with the latest solutions in the lead Generation space, sharing ideas and discussing possible routes to continue to thrive amongst the ever changing landscape that is Lead Generation.",[3295,3492,3494,3500,3510],{"className":3493},[3298],[11,3495,3496],{},[1459,3497],{"alt":3498,"src":3499},"RoofCON 2024","\u002Fimages\u002Fnews\u002Farticles\u002Fevents-calendar-2024\u002Froofcon.webp",[855,3501,3503],{"id":3502},"roofcon-2024-orlando-october-23rd-25th-2024",[15,3504,3505,3509],{},[216,3506,3498],{"href":3507,"rel":3508},"https:\u002F\u002Froofcon.com\u002F",[931]," - Orlando: October 23rd-25th 2024",[11,3511,3512],{},"With the continued growth of Solar, Roofing, home improvement and smart home products\u002Finstalls in the lead gen space, now is as best as time as ever to make an appearance at Roofcon 2024. RoofCON was created for forward thinkers, trailblazers, top performers and business owners in the roofing and solar industries who seek to define the marketplace today and tomorrow. In just a few years, RoofCON has become the world’s largest Roofing & Solar training event, so if you work in the space or one adjacent we hope to see you there!",{"title":84,"searchDepth":85,"depth":85,"links":3514},[],"events-calendar","2024-01-23","Check out all of this year’s most popular trade shows for the lead gen industry. See where we will be and find what show is the perfect fit for you!","\u002Fimages\u002Fnews\u002Fevents-calendar.webp",{},"\u002Fnews\u002Fevents-calendar",{"title":3285,"description":3517},"news\u002Fevents-calendar","\u002Fimages\u002Fnews\u002Fthumb-events-calendar.webp","haq4F4fikRcgZKUtIydeiG8BHmlMvyK9K-R-ZN2N_a8",{"id":3526,"title":3187,"body":3527,"custom_css":87,"date":3675,"description":3676,"draft":90,"extension":91,"image":3677,"meta":3678,"navigation":94,"path":3679,"scale_hero":94,"seo":3680,"stem":3681,"thumbnail":3682,"thumbnail_is_logo":90,"__hash__":3683},"news\u002Fnews\u002Flead-prosper-trade-show-recap-lead-generation-world-and-affiliate-summit-west-2024.md",{"type":8,"value":3528,"toc":3673},[3529,3533,3540,3543,3548,3551,3556,3559,3562,3565,3568,3576,3579,3582,3585,3592,3595,3598,3602,3605,3608,3613,3616,3619,3625,3628,3631,3634,3637,3640,3643,3649,3651,3656,3660,3663,3666],[855,3530,3532],{"id":3531},"getting-things-started","Getting Things Started",[11,3534,3535,3536,3539],{},"Lead Prosper’s first trade show of 2024 saw the team travel to Hollywood, Florida, to attend the fourth edition of Lead Generation World. First premiering in 2020, LGW is one of the Lead Gen industry’s foremost conferences providing an abundance of resources and a space for lead generators, performance marketers and service providers to all converge. From an energetic show floor to the heated poker games, LGW24 was ",[15,3537,3538],{},"buzzing"," with excitement.",[11,3541,3542],{},"Garret Krinsky, Chief Operating Officer at Lead Prosper, noted a sizable increase in the attendance number at LGW as compared to last year’s show and how that reflects on the positive growth in the industry.",[3055,3544,3545],{},[11,3546,3547],{},"“Overall, seeing how much LGW has grown from last year is a huge testament to how the Lead Gen industry is going as a whole, and we are excited to see the growth that continues to happen,” — Krinsky said.",[11,3549,3550],{},"As is the case with most conventions, the show floor is a crucial component of marketing your company and making connections. Ross Breiman, CEO of Lead Prosper, mentioned there was an added liveliness on the show floor at this year’s LGW.",[3055,3552,3553],{},[11,3554,3555],{},"“We really enjoyed attending this year’s LGW. There has been a lot of big news in the Lead Gen world, and you could tell a lot of people were excited to meet and talk about the changes coming to the industry,” — Breiman said.",[11,3557,3558],{},"LGW 2024 returned back to Florida for their fourth ever show after being held in California last year. For many, visiting Florida in January was an added bonus - especially for the Lead Prosper team who traded the cold mountains of Western North Carolina for the warm weather of the Sunshine State. The Seminole Hard Rock Hotel & Casino was this year’s venue and it turned out to be a fantastic location, even providing a memorable night of poker for many of the Lead Gen’s top poker players.",[11,3560,3561],{},"“Pretty much everyone who played poker wanted another night or two of it, which was awesome. I do not know why this one was so different. It has been a couple years since there has been a poker event at a show,” said Breiman.",[11,3563,3564],{},"According to Breiman, LGW’s poker tournament provided a great space for networking.",[11,3566,3567],{},"“They did a great job of getting everything together for the poker tournament. Every 15 minutes they would kind of shuffle the tables around based on people. Everyone was very talkative and it was very easy to network and just sit down and ask everyone at the table ‘Hey, what do you do?’” said Breiman.",[11,3569,3570,3571,3575],{},"As expected, the FCC’s one-to-one consent ruling was a major topic of discussion at LGW this year. The ruling, announced at the end of last year, was primarily created to protect consumers against unwanted robotexts and robocalls. Additionally, the ruling includes the planned adoption of one-to-one consent - requiring a lead’s consent to be obtained on a “one-to-one” basis, one telemarketer at a time, preventing a single consent from applying to multiple entities. To read more about the ruling, read our article “",[216,3572,3574],{"href":2923,"rel":3573},[931],"The FCC's ‘Anti-Robocall’ Ruling: A Deeper Dive and Lead Prosper’s Plan.","”",[11,3577,3578],{},"While the challenges generated from this ruling have brought the Lead Gen community together, many questions still remain. Fortunately, there were a multitude of speakers and resources that LGW brought to the stage in Hollywood to discuss the FCC’s decision.",[11,3580,3581],{},"Eric Troutman of Troutman Amin, LLC and TCPA World arguably delivered the most extensive presentation at the conference, helping to shed light on a ruling with many uncertainties that concerns the majority of the lead gen world. Being one of the nation’s leading lawyers in the U.S. telecom legal space, Troutman produced an insightful presentation on many aspects of the one-to-one consent ruling.",[11,3583,3584],{},"“Troutman’s discussion was all about the new one-to-one consent and where he stands. Troutman gave his presentation from a lawyer's perspective and talked about the language that is used and things to be aware of. He also talked about how interest groups really helped fund this push to add one-to-one consent and the drawbacks to it that they saw, especially from a small business perspective,” Krinsky said.",[11,3586,3587,3588,3591],{},"Troutman also discussed the FCC’s decision to reopen comments from the public regarding their ruling and why it is essential for small businesses to directly address their issues with the FCC until February 1. To read more about the importance of commenting on the ruling, check out our article “",[216,3589,3229],{"href":3227,"rel":3590},[931],"”.",[11,3593,3594],{},"Another great feature of this year’s LGW was the introduction of the First Lady of LinkUnite award. This award was created to recognize an outstanding and influential woman in the industry. Along with the recognition, the winner of the First Lady of LinkUnite award is given the opportunity to appear on podcasts, webinars, speaking panels and more. The overall goal of the award is to give the winner the chance to receive as much promotional recognition as possible.",[11,3596,3597],{},"Gayla Huber was announced as the 2024 First Lady of LinkUnite. President of IntegriShield since 2015, Gayla Huber has 25+ years of experience in the top levels of the marketing industry.",[855,3599,3601],{"id":3600},"lead-prosper-out-west","Lead Prosper Out West",[11,3603,3604],{},"Just six days after a highly successful LGW, members of the Lead Prosper team were back at the next major trade show of the year, this time heading west to Las Vegas, Nevada, for Affiliate Summit West 2024. ASW is considered one of the world’s top conferences for affiliates, advertisers, ecom sellers, networks and tech suppliers. Affiliate marketing is a performance-based online marketing strategy where individuals, or affiliates, earn a commission by promoting and driving sales for products or services offered by other companies.",[11,3606,3607],{},"Lead Prosper’s Account Manager Harrison Johnston was not only able to attend ASW, but had also attended LGW just a week prior.",[3055,3609,3610],{},[11,3611,3612],{},"“I attended both trade shows in the last two weeks. Both of them were a great experience both in getting to join up with my teammates who I do not work in the same office with as well as seeing some clients face to face. Also, just starting the year off on a good foot and getting out there meeting people was a fantastic experience,” — Johnston said.",[11,3614,3615],{},"While attracting a similar crowd to LGW, Johnston noted the differences between the two events and his impressions of his first ASW.",[11,3617,3618],{},"“Lead Gen World is obviously more lead based while Affiliate Summit West is more marketing, affiliates and publishers based. My major takeaway was just how massive the affiliate community is and how important of a show it was. I spoke to one guy that traveled for over 26 hours to be at the show,” Johnston said. “The show was in Caesar's Forum, a brand-new building, and it was absolutely packed. Massive ballroom, just filled to the brim. It was definitely the biggest show I've been to in total.”",[11,3620,3621],{},[1459,3622],{"alt":3623,"src":3624},"Lead Prosper’s Jackie Akey (left) and Harrison Johnston (right) pose by Table #1345 in Las Vegas, Nevada, during Affiliate Summit West","\u002Fimages\u002Fnews\u002Farticles\u002Flgw-asw-1.webp",[11,3626,3623],{"style":3627},"text-align: center;font-style: italic;",[11,3629,3630],{},"In Vegas, Johnston was accompanied by Lead Prosper’s Chief Technical Officer, Raul Predescu, and Head of Customer Success, Jackie Akey, both of whom work remotely. Trade shows are an important way to make connections and see customers, however, they can also serve as a great opportunity to meet up with co-workers who work in different offices or remotely. Akey’s detailed how great it was to convene with the team for ASW.",[11,3632,3633],{},"“I love working with the team in person. One of the great things about meeting up with the team is that we do not seem to skip a beat- our interaction remote mirrors what they look like in person. That being said, it was nice to spend some quality time with both Raul and Harrison at the booth. Not only were we able to strategize together on potential prospects but also talk about the big changes coming to the Lead Prosper system in the next 2 quarters,” Akey said.",[11,3635,3636],{},"Marketing based AI technologies and the one-to-one consent ruling were major topics of discussion that dominated the show floor of ASW.",[11,3638,3639],{},"“There was a lot of talk around FCC and all the technical solutions that are being developed to get ready for this change. It was really cool to see the creativity, innovation and thought process that went behind some of the new tech releases,” Akey said.",[11,3641,3642],{},"Lead Prosper’s attendance at ASW marked the opportunity to meet up with many customers and talk one-on-one about new features and ask technical questions. Being at ASW and interacting with customers was extremely beneficial for the team, especially for Akey - who serves as the Head of Customer Success for Lead Prosper.",[11,3644,3645],{},[1459,3646],{"alt":3647,"src":3648},"Akey and Johnston converse with an attendee of ASW about Lead Prosper.","\u002Fimages\u002Fnews\u002Farticles\u002Flgw-asw-2.webp",[11,3650,3647],{"style":3627},[3055,3652,3653],{},[11,3654,3655],{},"“We definitely saw a lot of our customers in person, which was great to put a face to a name. Quite a few of our clients were able to ask Raul, CTO, questions that may not have been asked in our own support. Overall, I think our clients loved having face to face time with our lead in tech dev,” — Akey said.",[855,3657,3659],{"id":3658},"where-to-next","Where To Next?",[11,3661,3662],{},"Lead Prosper had a great time starting off the new year by attending Lead Generation World and Affiliate Summit West, two trade shows that provided the opportunity to connect with those in the Lead Gen industry and meet with clients face to face. Looking forward, Lead Prosper plans to attend LeadsCon in April, the next major trade show for the industry. According to Johnston, the team is already excited for April.",[11,3664,3665],{},"“We are looking forward to being at LeadsCon in April with an even bigger Lead Prosper team and just building off the momentum from the previous shows,” Johnston said.",[11,3667,3668,3669,3118],{},"To see our schedule of upcoming shows for 2024, use this link to access our ",[216,3670,3672],{"href":2255,"rel":3671},[931],"events page",{"title":84,"searchDepth":85,"depth":85,"links":3674},[],"2024-01-19","Lead Prosper attended their first two trade shows of 2024: Lead Generation World and Affiliate Summit West. Read about how they went, the topics that were discussed at the shows, and much more!","\u002Fimages\u002Fnews\u002Flgw-asw.webp",{},"\u002Fnews\u002Flead-prosper-trade-show-recap-lead-generation-world-and-affiliate-summit-west-2024",{"title":3187,"description":3676},"news\u002Flead-prosper-trade-show-recap-lead-generation-world-and-affiliate-summit-west-2024","\u002Fimages\u002Fnews\u002Fthumb-lgw-asw.webp","LBV_qUdul2s9EsuwI8YDZOGYDtz3NWbOE5Wo7_7A_BY",{"id":3685,"title":3229,"body":3686,"custom_css":87,"date":3805,"description":3806,"draft":90,"extension":91,"image":3807,"meta":3808,"navigation":94,"path":3809,"scale_hero":90,"seo":3810,"stem":3811,"thumbnail":3812,"thumbnail_is_logo":90,"__hash__":3813},"news\u002Fnews\u002Ffcc-one-to-one-consent-how-you-can-help.md",{"type":8,"value":3687,"toc":3801},[3688,3696,3705,3719,3723,3730,3737,3744,3747,3751,3759,3763,3766,3769,3780,3784,3787,3791,3794],[11,3689,3690,3691,3695],{},"Last month the Federal Communications Commission (FCC) voted to pass the new One-To-One Consent requirements. To read our full breakdown of what was discussed you can read our article ",[216,3692,3694],{"href":2923,"rel":3693},[931],"here",", but to make it short the new mandate was put in place in an attempt to protect consumers against unwarranted robocalls and robotexts. The proposed FCC ruling brings significant changes to the lead generation landscape. It clarifies that texters and callers must obtain a consumer's prior express written consent from a single seller at a time. This rule aims to close the lead generator loophole that allows consumers to receive robocalls and robotexts from numerous sellers simultaneously.",[11,3697,3698,3699,3704],{},"How this will affect lead generators is not quite clear yet. The ruling presents some significant challenges from both a tech standpoint and an operational standpoint in order to stay compliant, which we ",[216,3700,3703],{"href":3701,"rel":3702},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Flead-gen-101-with-lead-prosper-staying-compliant-in-lead-generation",[931],"have discussed in the past",". Since the ruling, though, the implementation date has been moved first to 6 months, and then to 12 months, giving the FCC until roughly February 2025 to determine exactly what the mandate will require from lead generators. Additionally, a very interesting point is that the FCC has re-opened comments on the bill, which means that businesses such as YOU can now speak up to argue against one-to-one consent.",[11,3706,3707,3712,3713,3718],{},[216,3708,3711],{"href":3709,"rel":3710},"https:\u002F\u002Ftcpaworld.com\u002F",[931],"TCPAWorld.com"," last week released an ",[216,3714,3717],{"href":3715,"rel":3716},"https:\u002F\u002Ftcpaworld.com\u002F2024\u002F01\u002F10\u002Ffifth-day-of-czarmas-public-notice-comment-period-is-now-open-for-small-business-to-weigh-in-on-recent-fcc-lead-gen-ruling\u002F",[931],"article"," going over exactly what the FCC’s Public Notice Comment Period means, and how you can help. The new deadline for comment is February 26, 2024, so if you want to get your comments in, you have to act fast.",[108,3720,3722],{"id":3721},"what-should-your-comment-include","What Should Your Comment Include?",[11,3724,3725,3726,1152],{},"The FCC is going to take seriously any comment where you can clearly outline how the ruling will negatively impact small business owners, including lead generators but more importantly the small mom-and-pop service providers around the U.S. who rely on leads purchased by lead generators when they may not have a budget that allows for the marketing and sales required for successful internal lead generation. A great example of a FCC comment for the one-to-one consent ruling comes from Blue Ink Digital who put out a great release that you can find ",[216,3727,3694],{"href":3728,"rel":3729},"https:\u002F\u002Fdocs.google.com\u002Fdocument\u002Fd\u002F1Pi-nzBWeelJy3cvArIGzmty6qzp_5MGBLbxrnqkSBms\u002Fedit?usp=sharing",[931],[11,3731,3732,3733],{},"Troutman from TCPAWorld.com has a great breakdown of Blue Ink Digital's FCC Comments, and how to use these comments as a template for your own comments, that you can read here -\n",[216,3734,3735],{"href":3735,"rel":3736},"https:\u002F\u002Fwww.natlawreview.com\u002Farticle\u002Fcoming-and-going-blue-ink-digital-just-filed-incredible-comment-hammering-new-fcc",[931],[11,3738,3739,3740],{},"It is a great overview of how your comments can help make a difference with the FCC, and how the Blue Ink Digital FCC comments are a great jumping off point for how you can and should word your comments if you so choose to submit them. TCPAWorld also has a great page of resources on all things related to the FCC filing that you can find here:\n",[216,3741,3742],{"href":3742,"rel":3743},"https:\u002F\u002Ftcpaworld.com\u002Flead-gen-resources\u002F",[931],[11,3745,3746],{},"For more insight on what to include in your comment, you can follow TCPAWorld \u002F Troutman for their insight on the best way to craft a comment for the FCC and help combat the new rulings. Remember you only have until February 1st to submit your comments, so act fast!",[108,3748,3750],{"id":3749},"how-to-file-a-comment-to-the-fcc","How To File A Comment To The FCC",[11,3752,3753,3754,3758],{},"Expressing a comment on the FCC’s Anti-Robocalling ruling, and any ruling, is a fairly easy process. To express a comment online, use this ",[216,3755,2959],{"href":3756,"rel":3757},"https:\u002F\u002Fwww.fcc.gov\u002Fecfs\u002Ffilings\u002Fexpress",[931]," to get to the filing submission page on the FCC’s website. On this page you will need to fill out information about which proceeding you are expressing a comment for and your personal information to confirm that you are the one who is expressing a comment. Here is what you need to include when filing your comment:",[855,3760,3762],{"id":3761},"docket-number","Docket Number",[11,3764,3765],{},"You can include one, two or all three of the docket numbers that relate to the Anti-Robocalling Ruling. These docket numbers are: 21-402, 02-278, 17-59",[11,3767,3768],{},"Each one of these individual docket numbers are for the following sections of the FCC’s ruling:",[119,3770,3771,3774,3777],{},[122,3772,3773],{},"21-402 “Targeting and Eliminating Unlawful Text Messages”",[122,3775,3776],{},"02-278 “Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991”",[122,3778,3779],{},"17-59 “In the Matter of Advanced Methods to Target and Eliminate Unlawful Robocalls”",[855,3781,3783],{"id":3782},"personal-information","Personal Information",[11,3785,3786],{},"As you can see in the filing page, personal info is needed in order to express a comment. Be sure to include the name(s) of those persons or entities whose views the filing represents, an address, state and zip code.",[855,3788,3790],{"id":3789},"brief-comment","Brief Comment",[11,3792,3793],{},"Here is where you submit your comment. Look back at the “What Should Your Comment Include?” section above if you need any suggestions on how to shape your submission. Be sure to remember that all the information submitted in your comment, including your names and addresses, will be publicly available on the web.",[11,3795,3796,3797],{},"For more information on what is needed to submit a comment, and how to submit a comment in paper format, use this page on the FCC’s official website:\n",[216,3798,3799],{"href":3799,"rel":3800},"https:\u002F\u002Fwww.fcc.gov\u002Fconsumers\u002Fguides\u002Fhow-comment",[931],{"title":84,"searchDepth":85,"depth":85,"links":3802},[3803,3804],{"id":3721,"depth":224,"text":3722},{"id":3749,"depth":224,"text":3750},"2024-01-17","The FCC’s comment period for their “Anti-Robocall” Ruling is open until the end of the month. Read how you can make a difference by submitting a comment to the FCC and have your voice heard!","\u002Fimages\u002Fnews\u002Ffcc-one-to-one-consent.webp",{},"\u002Fnews\u002Ffcc-one-to-one-consent-how-you-can-help",{"title":3229,"description":3806},"news\u002Ffcc-one-to-one-consent-how-you-can-help","\u002Fimages\u002Fnews\u002Fthumb-fcc-one-to-one-consent.webp","8YhTEAcgoxBtO0U3AKm2bj81WKMMb2laCo37XEoWPkA",{"id":3815,"title":3816,"body":3817,"custom_css":87,"date":3895,"description":3896,"draft":90,"extension":91,"image":3897,"meta":3898,"navigation":94,"path":3899,"scale_hero":94,"seo":3900,"stem":3901,"thumbnail":3902,"thumbnail_is_logo":90,"__hash__":3903},"news\u002Fnews\u002Fnew-feature-lead-returns.md","New Feature: Lead Returns",{"type":8,"value":3818,"toc":3893},[3819,3822,3825,3835,3855,3858,3884,3887,3890],[11,3820,3821],{},"Lead Prosper is excited to announce the launch of our returns feature, allowing users to accept returns from their buyers seamlessly through a simple CSV file upload. Introducing returns is just the beginning in a long list of features that will be coming to the platform over the next few months as we continue to innovate and improve Lead Prosper.",[11,3823,3824],{},"In an ideal world, every lead that you sell to a buyer would be usable, and you would never have to worry about returns. However, there are multitudes of reasons as to why a buyer may want to return a lead. Poor quality, duplicate leads, non-compliance, unable to qualify, budget constraints… the list can go on-and-on. A big part of the lead generation business is keeping worthwhile relationships. By allowing your buyers to return a certain amount of leads, you can keep them happy.",[11,3826,3827,3828,3831],{},"Returns on Lead Prosper is a simple process. Your buyers provide you with a list of leads they would like to return, including a reason for the return. Review and consolidate the list of leads by removing any leads you do not deem worthy of returning, and then start a new return in your Lead Prosper account. You only need a few details in order to process the return - the campaign name, the buyer name, a unique identifiable field to match the lead in the file to the lead in the campaign, and a return reason field in the file. With that information available you can process a return for the buyer in a matter of minutes. To learn more about processing returns you can check out this article:",[3829,3830],"br",{},[216,3832,3833],{"href":3833,"rel":3834},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F223-how-to-return-leads-in-lead-prosper",[931],[3295,3836,1035,3841],{"className":3837},[3838,3839,3840],"flex","justify-center","my-4",[3295,3842,2433,3847,1035],{"className":3843,"style":3846},[3844,3845],"overflow-hidden","rounded-xl","max-width: 760px; width: 100%;",[3848,3849],"iframe",{"width":2491,"height":3850,"src":3851,"title":3852,"frameBorder":3853,"allow":3854,"allowFullScreen":94},415,"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FJ6NcVQdNOKI?si=6aA2s7JFVvQI03uN","YouTube video player","0","accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share",[11,3856,3857],{},"Once the lead return has been successfully processed you will be able to see the return metrics on the returns dashboard, including:",[119,3859,3860,3866,3872,3878],{},[122,3861,3862,3865],{},[15,3863,3864],{},"Matched"," - Total leads that were matched and returned",[122,3867,3868,3871],{},[15,3869,3870],{},"Unmatched"," - Total leads that were unable to be matched and therefore were not returned",[122,3873,3874,3877],{},[15,3875,3876],{},"Failed"," - Leads that failed to be matched and \u002F or returned for any number of reason.",[122,3879,3880,3883],{},[15,3881,3882],{},"Total"," - Total amount of leads processed from the file.",[11,3885,3886],{},"Users will also get a number of files in an archive after the return has been processed, which includes a list of any unmatched leads, a list of any failed leads with reasons, and return files for each supplier that had leads processed in the return. These files can then be sent to the respective suppliers for them to process the returns on your end so that you are not charged for them.",[11,3888,3889],{},"Lastly, if you have buyers who are set up in the customer portal, any returns that are processed for them will be applied and added to their portal account balance. This allows the buyer to continue buying leads off their account balance immediately without having to wait for you as the Lead Prosper user to process a refund to their card on file which can take up to 3 - 5 business days to be usable funds.",[11,3891,3892],{},"Returns are just the first in a number of serious improvements and features we will be adding to Lead Prosper in the near future so please follow us for all news, feature announcements, updates and more!",{"title":84,"searchDepth":85,"depth":85,"links":3894},[],"2024-01-12","Lead Prosper is excited to announce the launch of our returns feature, allowing users to accept returns from their buyers seamlessly through a simple CSV file upload.","\u002Fimages\u002Fnews\u002Fnew-feature-returns.webp",{},"\u002Fnews\u002Fnew-feature-lead-returns",{"title":3816,"description":3896},"news\u002Fnew-feature-lead-returns","\u002Fimages\u002Fnews\u002Fthumb-new-feature-returns.webp","iBIyx1IlyJtbA9U320gV-M20Nm_8uMAUlMtO02lNFds",{"id":3905,"title":3906,"body":3907,"custom_css":87,"date":4139,"description":4140,"draft":90,"extension":91,"image":4141,"meta":4142,"navigation":94,"path":4143,"scale_hero":94,"seo":4144,"stem":4145,"thumbnail":4146,"thumbnail_is_logo":90,"__hash__":4147},"news\u002Fnews\u002F2023-review.md","Lead Prosper’s 2023 in Review",{"type":8,"value":3908,"toc":4132},[3909,3912,3916,3931,3934,3939,3942,3945,3953,3956,3959,3962,3966,3969,3972,3975,3978,3981,3984,3987,3992,3995,4001,4003,4007,4010,4013,4016,4019,4022,4025,4030,4033,4041,4043,4047,4050,4053,4056,4059,4064,4066,4069,4072,4075,4080,4083,4086,4089,4096,4100,4103,4106,4109,4112,4118,4120,4123,4126,4129],[11,3910,3911],{},"2023 has been a booming year for Lead Prosper and the company has remained a key player in the lead generation industry. This year saw the addition of crucial updates and new features to help enhance user capabilities driven by user feedback and the introduction of dedicated Account Managers, system optimizations and continuous tech enhancements. Lead Prosper's new pricing plan, effective Feb. 1, 2024, reflects the company's growth and commitment to delivering top-tier products and support. Lead Prosper has grown through strategic hires, appearances at trade shows and its response to the FCC's recent ruling on robocalls and robotexts. Looking ahead to 2024, Lead Prosper anticipates further growth and the introduction of exciting new features.",[108,3913,3915],{"id":3914},"new-features-and-a-pricing-change","New Features and a Pricing Change",[11,3917,3918,3919,3924,3925,3930],{},"Lead Prosper continues to be dynamic in the lead gen world with 2023 being no different. A key aspect of the company’s mission includes constantly providing updates and new features to help maintain the platform. Important features that have been added this year include ",[216,3920,3923],{"href":3921,"rel":3922},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F204-sensitive-fields",[931],"sensitive fields",", the ",[216,3926,3929],{"href":3927,"rel":3928},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F129-response-parser-tool",[931],"response parser tool"," and overall system optimization.\n“We've introduced a ton of new tools and features for our users over this year. Sensitive Fields were added to allow our users the ability to securely send private information to endpoints without the data ever being stored on a server. Another incredible feature that we added was the Response Parser tool, which allows our users to take any PING or POST API Response and debug it. This tool makes setting up new buyers and troubleshooting buyer errors a breeze by visually parsing the API responses, as well as providing users with the exact settings they can use in the buyer set up to correctly map the responses,” said Garrett Krinsky, Chief Operating Officer at Lead Prosper.",[11,3932,3933],{},"Lead Prosper prides itself on customer support. Ross Breiman, CEO of Lead Prosper, adds that the team relies on user feedback when introducing new features to the platform so that Lead Prosper’s platform can be catered best for its customers.",[3055,3935,3936],{},[11,3937,3938],{},"“All of this year’s new features are tools to help our customers. We primarily work off of customer feedback, so if we’ve noticed our customers are having hang-ups or getting stuck somewhere, we want to build tools and features for them to alleviate those problems. We're always talking to our customers, we’re always getting their feedback,”",[11,3940,3941],{},"— said Breiman.",[11,3943,3944],{},"Along with new features having been added to the software, Krinsky goes over additional aspects that have been worked on and improved for the company this year. “2023 was a year when we focused heavily on two major aspects of our platform - the tech and the customers. We introduced dedicated Account Managers towards the end of this year with the intention of not only being able to help with account related issues, but also work alongside our customers to proactively address any issues as well as optimize their campaigns when they can,” Krinsky said. “On the tech side our devs have been working this year to continue optimizing our servers and code, and we're extremely proud of the fact that our platform has had little-to-no downtime this year - including on code pushes.”",[11,3946,3947,3948,3952],{},"Lead Prosper’s new pricing structure has been another addition for the company in 2023. In November, Lead Prosper announced their ",[216,3949,3951],{"href":3255,"rel":3950},[931],"new pricing plan"," which is scheduled to be enacted on Feb. 1, 2024. Included in the pricing change is a new $500 monthly minimum per account. Krinsky noted some of the decisions that led to the price change, including Lead Prosper’s growing user base and the team’s plan to contribute more content and resources for the company’s customers.",[11,3954,3955],{},"“The price change was a difficult decision for us to make, however, we've been inundated with positive responses to it. It's the right move for us as a company and also as a business, we want to be able to continue to provide the best quality product as well as our top tier support to our users,” Krinsky said. “We're not trying to just make a buck, we're trying to help people as well and help build up this industry. The whole point is to be able to continue to provide the customer support that we give to our users, but at the same time, we're also going to be expanding on a lot more such as the educational resources, webinars, keynote speaking and providing more value outside of the software to the industry as a whole.”",[11,3957,3958],{},"Breiman also commented on the company’s decision for the pricing change and what the decision will help provide for the future of the company.",[11,3960,3961],{},"“We’re putting out an exceptional product, and we’ve made new hires. We have a lot of new features coming out and the pricing change will be able to help fuel the fire even more and help the company grow and keep putting out that top-tier product,” Breiman said.",[108,3963,3965],{"id":3964},"new-additions-to-a-growing-team","New Additions to a Growing Team",[11,3967,3968],{},"Lead Prosper has enjoyed a year of exponential growth on the customer end, which has also led to company growth from within. Many new faces have joined the team this year. Breiman added that this year's new hires have been needed to continue to put out a great product and grow the company.",[11,3970,3971],{},"“It's been going great. We need more manpower to do more, to make a better product to service our customers. That was the goal and I think we're doing great,” said the company's CEO.",[11,3973,3974],{},"Harrison Johnston, Account Manager at Lead Prosper, marks his first year at Lead Prosper as 2023 comes to an end. Similarly to the company’s successful 2023, Johnston has also experienced a year full of growth and accomplishment. In October, Johnston was promoted from Content Manager to Account Manager. Johnston speaks on his promotion and how he has adjusted to his new role.",[11,3976,3977],{},"“I’m very glad to be in a place where there's upward mobility available. I was also looking for a more client facing position, because I feel like that works to my strengths a little bit better. So I'm excited to move into this role and grow as an account manager and with my clients as well,” Johnston said.",[11,3979,3980],{},"The Account Manager position is not only new to Johnston, but new to the company and its customers as well. Johnston explains the decisions that went into creating this new role.",[11,3982,3983],{},"“We wanted to make sure that every customer felt as valued as possible and had somebody keeping an eye on their account and making sure that nothing slipped through the cracks, that everything was working smoothly for them. So, as part of an extension of Lead Prosper is trying to provide the best service possible for their users and this is essentially why the Account Manager position was created.”",[11,3985,3986],{},"Speaking on Lead Prosper’s new hires last month, Krinsky noted what he expects the company’s new hires will bring to the table.",[3055,3988,3989],{},[11,3990,3991],{},"“I’m excited to see how the new hires are going to provide more value to our users as well as the company so that we can keep building Lead Prosper and expanding. It's just exciting to bring new people to the table, open up other opportunities for expansion and innovation within the product and help improve our offerings to our users,”",[11,3993,3994],{},"— Krinsky said.",[11,3996,3997],{},[1459,3998],{"alt":3999,"src":4000},"Lead Prosper’s Harrison Johnston (left) and Ross Breiman (right) show off their booth at Contact.io in Denver, Colorado.","\u002Fimages\u002Fnews\u002Farticles\u002F2023-review-1.webp",[11,4002,3999],{"style":3627},[108,4004,4006],{"id":4005},"trade-shows-aplenty","Trade Shows Aplenty",[11,4008,4009],{},"It has been another year of great trade shows for the lead gen community with Lead Prosper having attended many of the top shows of 2023. This past year Lead Prosper attended Affiliate Summit West, LeadsCon, Contact.io, MTMP, Affiliate Summit East and Lead Gen World.",[11,4011,4012],{},"Ross Breiman, CEO of Lead Prosper, attended a handful of this past year’s shows and added why he enjoys getting to attend lead gen trade shows.",[11,4014,4015],{},"“I attended all major lead gen ones, the Affiliate Summits, Contact.io, Lead Generation World. All the major lead gen focused ones. It's always great going to the shows, seeing clients face to face, meeting new people, talking about our product. We had a great time,” Breiman said.",[11,4017,4018],{},"Johnston was also able to attend various shows throughout 2023. For Johnston, attending this year’s trade shows have been a unique experience as they have been his first while working in the lead gen industry.",[11,4020,4021],{},"“Being there and learning from people that have so much background in the industry, whether it be from my own team or from other teams that we meet there, has been a great experience. They're good personal resources to have, and it's basically a lot of hands-on learning from the people that know it best,” said the Asheville native.",[11,4023,4024],{},"Johnston noted that being able to attend shows this year with the likes of Lead Prosper’s CEO, CTO and Head of Business Development has been important in helping him learn more about the lead gen industry and his new company.",[3055,4026,4027],{},[11,4028,4029],{},"“It's super awesome because they have several decades of experience between them in the industry, and they also built the platform. Nobody knows Lead Prosper better than them. They know everything that there is to know about the platform and have very good ideas about how people can utilize our platform for their specific businesses,”",[11,4031,4032],{},"— Johnston said.",[3295,4034,1035,4036],{"style":4035},"display: flex; justify-content: center",[1459,4037],{"src":4038,"alt":4039,"style":4040},"\u002Fimages\u002Fnews\u002Farticles\u002F2023-review-2.webp","Harrison Johnston and Michael Welch, Head of Business Development, attending MTMP.","width: 100%; max-width: 400px;",[11,4042,4039],{"style":3627},[108,4044,4046],{"id":4045},"the-fccs-anti-robocall-and-robotext-ruling","The FCC’s “Anti Robocall and Robotext” Ruling",[11,4048,4049],{},"The end of the year saw big news announced concerning the lead gen world from the Federal Communications Commission. On Dec. 13, 2023, the FCC officially announced a ruling to “Close the ‘lead generator’ robocall and robotexts loophole and facilitate blocking of unwanted texts.” The ruling is set to be implemented in 12 months and was created to address the issues of robocalls and robotexts, aiming to enhance consumer privacy and reduce scams.",[11,4051,4052],{},"Key measures of the ruling include 'red flagging' certain numbers as sources of robotexts, extending Do-Not-Call list protections to text messaging and closing the \"lead generator loophole.\" While beneficial for consumer protection, the ruling poses challenges for lead generation platforms, requiring them to obtain one-to-one consent and adapt their processes.",[11,4054,4055],{},"“The FCC ruling was a big deal for this entire industry, and we spent a lot of time brainstorming amongst ourselves as well as other industry leaders. There was a ton of speculation about what was going to come into effect, how quickly the changes would be put into effect and overall a huge black cloud surrounding how the FCC ruling would affect the overall lead generation industry.”",[11,4057,4058],{},"While the new ruling brought uncertainties to the lead gen industry, Krinsky noted that Lead Prosper and Breiman worked hard to think of solutions to the new regulations brought on by the impending directive.",[3055,4060,4061],{},[11,4062,4063],{},"“Instead of harping on the doom and gloom aspect, our CEO Ross took a more optimistic standpoint and focused heavily on not only how this ruling would help the consumers in the long run, but also add some more legitimacy and honesty into our industry. The idea of one-to-one consent was the biggest aspect of the rulings, and I think Ross's solution of ‘dynamic consent’ really helped put a lot of the lead suppliers and generators in the space at ease,”",[11,4065,3994],{},[11,4067,4068],{},"According to Breiman, Lead Prosper’s platform will already be able to operate with the new changes that will need to be made to follow the FCC’s new guidelines.",[11,4070,4071],{},"“Realistically, we can already handle the changes that are needed. A lot of the change is needed around the buyers’ and the suppliers’ end. With Lead Prosper, we can already parse API responses and send that data back to the supplier. So in theory, the buyer, like in a ping post, would bid but along with that, they would provide their TCPA entity name, and we can pass that information back to the supplier. But then the supplier would have to be able to take that response and dynamically load that name. So, Lead Prosper can already do what is needed in the rawest form to help people do this. We're happy to support all kinds of ideas and ways to make this easy for the industry as a whole,” Breiman said.",[11,4073,4074],{},"Overall, the main objective of the new ruling is to enhance consumer privacy and reduce scams — which is a positive for everyone, says Breiman.",[3055,4076,4077],{},[11,4078,4079],{},"“Overall, we're excited about the ruling. I think a better consumer experience is a good thing for everyone. No one wants unwanted phone calls and spam texts. The new ruling will help clean up the industry, and we're looking forward to that. Technology is a big part of that, and we're happy to be a part of it, to help,”",[11,4081,4082],{},"— Breiman said.",[11,4084,4085],{},"Krinsky adds that the ruling will dominate the lead gen industry next year and Lead Prosper is ready to work with the industry and customers to ensure that the new regulations will be followed.",[11,4087,4088],{},"“I personally think the FCC ruling will continue to be a major topic of discussion throughout 2024, but the future of the rulings are still very much uncertain. Already we've seen the FCC go from a 6 months time frame, to now a 12 months time frame for when the changes would be put into effect. A lot of changes can take place in that time, and we'll continue to address any updates and keep on trucking into 2024 as a source of tech innovation and optimism, no matter where the FCC rulings finally land.”",[11,4090,4091,4092],{},"To read more about the ruling, check out our article ",[216,4093,4095],{"href":2923,"rel":4094},[931],"“The FCC's ‘Anti-Robocall’ Ruling: A Deeper Dive and Lead Prosper’s Plan.”",[108,4097,4099],{"id":4098},"looking-to-2024","Looking to 2024...",[11,4101,4102],{},"Lead Prosper looks to add on to 2023’s successes in the new year. Johnston also hopes to continue to improve with the company after a flourishing year.",[11,4104,4105],{},"“I am excited to grow in my role as an Account Manager and to see Lead Prosper’s continued growth in the lead gen industry. Just excited to be a part of the team and grow with the company as we navigate 2024 together.”",[11,4107,4108],{},"With the new year quickly arriving, Brieman says the team is excited to attend upcoming trade shows in 2024. In the second week of the new year, Breiman, Krinsky and Johnston will all be attending Lead Generation World from Jan. 7-9. Additionally, the team has plans to attend more shows in the first half of the new year.",[11,4110,4111],{},"“Right off the bat we have Lead Gen World in early January, a week later the team will be at Affiliate Summit West. Then we have LeadsCon in April in Vegas, and the same shows, you know, pretty much all over again. But we have fun, and we're looking forward to it. It's always fun to get out there and to see our clients face to face and to meet new people, and to talk about our product,” Breiman said.",[11,4113,4114],{},[1459,4115],{"alt":4116,"src":4117},"Lead Prosper at Lead Generation World January 2024","\u002Fimages\u002Fnews\u002Farticles\u002F2023-review-4.webp",[11,4119,4116],{"style":3627},[11,4121,4122],{},"New features are planned to be added in the new year, says Breiman.",[11,4124,4125],{},"“I don't want to give too much away, but I think the users will really appreciate the enhancements that we're adding in 2024. Again, it's all customer feedback driven from talking to our customers and getting an understanding of what they need to optimize their campaigns and for us to build the best product we can,” Breiman said.",[11,4127,4128],{},"Krinsky adds that Lead Prosper is excited to implement new changes and continue to innovate.",[11,4130,4131],{},"“Moving into the new year there are some big changes coming to the platform, most talked about right now being our platform price changes coming in February 2024. But the pricing change is only one update coming, we have a ton of really exciting new features in the pipeline that will be sure to help continue to keep Lead Prosper at the forefront of lead routing innovation.”",{"title":84,"searchDepth":85,"depth":85,"links":4133},[4134,4135,4136,4137,4138],{"id":3914,"depth":224,"text":3915},{"id":3964,"depth":224,"text":3965},{"id":4005,"depth":224,"text":4006},{"id":4045,"depth":224,"text":4046},{"id":4098,"depth":224,"text":4099},"2023-12-29","Lead Prosper’s 2023 was marked by substantial growth and innovation in the lead generation sector. Read our 2023 in review article to learn more about our new features, tech enhancements, participation in trade shows and more!","\u002Fimages\u002Fnews\u002F2023-review.webp",{},"\u002Fnews\u002F2023-review",{"title":3906,"description":4140},"news\u002F2023-review","\u002Fimages\u002Fnews\u002Fthumb-2023-review.webp","NwtY7BgUfWayNccNlINj0k8sXkkwMqYA-fZhFiSBHJM",{"id":4149,"title":2925,"body":4150,"custom_css":87,"date":4244,"description":4245,"draft":90,"extension":91,"image":4246,"meta":4247,"navigation":94,"path":4248,"scale_hero":94,"seo":4249,"stem":4250,"thumbnail":4251,"thumbnail_is_logo":90,"__hash__":4252},"news\u002Fnews\u002Fthe-fcc-s-anti-robocall-ruling-a-deeper-dive-and-lead-prosper-s-plan.md",{"type":8,"value":4151,"toc":4242},[4152,4161,4165,4168,4171,4174,4177,4180,4183,4186,4189,4193,4201,4204,4207,4210,4213,4217,4220,4223,4226,4229,4232,4236,4239],[11,4153,4154,4155,4160],{},"On Dec. 13, 2023, the Federal Communications Commission officially announced their ",[216,4156,4159],{"href":4157,"rel":4158},"https:\u002F\u002Fwww.fcc.gov\u002Fdocument\u002Ffcc-closes-lead-generator-robocall-loophole-adopts-robotexts-rules",[931],"ruling"," to “Close the ‘lead generator’ robocall and robotexts loophole and facilitate blocking of unwanted texts.” Combatting robocalls and robotexts will protect consumers from unwanted and, at times, fraudulent communications. The ruling is scheduled to be fully implemented 12 months from now. The intent of the FCC’s ruling is clear: it will enhance consumer privacy and reduce scams. However, the implications for lead generation platforms, such as Lead Prosper, introduce challenges that demand careful consideration.",[855,4162,4164],{"id":4163},"understanding-the-ruling","Understanding the Ruling",[11,4166,4167],{},"The FCC's ruling, announced last week, introduces several measures aimed at closing loopholes and fortifying defenses against robocalls and robotexts. Notable provisions include the authority to \"red flag\" certain phone numbers as sources of robotexts, extending Do-Not-Call list protections to text messaging and closing the lead generator loophole.",[11,4169,4170],{},"Combating Robotext Sources. Arguably the most pivotal of the FCC's ruling is the new authority to \"red flag\" certain numbers that are identified as sources of robotexts. Mobile carriers are now required to block texts originating from these numbers flagged by the FCC, providing consumers with a direct shield against scam messages. The new rules also extend the well-established Do-Not-Call list protections to include text messaging, making it illegal for marketing texts to be sent to numbers registered on the Do-Not-Call list.",[11,4172,4173],{},"Additionally, the FCC's order encourages service providers to adopt an opt-in approach for email-to-text messages. This move aims to limit the effectiveness of a major source of unwanted and illegal text messages, giving consumers the power to decide which communications they wish to receive.",[11,4175,4176],{},"Closing the “Lead Generator Loophole.” A significant loophole in the robocalling and robotexting industry has been the “lead generator loophole.” Unethical robocallers and robotexters have exploited this gap, spamming consumers with unwanted communications. The FCC's new rules help to close this loophole, ensuring that comparison shopping websites and lead generators must obtain explicit consumer consent for marketing communications. Importantly, this consent must be obtained on a “one-to-one” basis, one telemarketer at a time, preventing a single consent from applying to multiple entities.",[11,4178,4179],{},"This move represents a crucial step towards implementing consumers' control over their personal information as the new rule effectively ends the practice where consumers, upon submitting their information on a website, are bombarded with calls and texts, often from companies irrelevant to their original query. The FCC's ruling helps to crack down on this “lead generator loophole”, empowering consumers to decide who can contact them and for what purpose.",[11,4181,4182],{},"From a consumer protection standpoint, these measures are crucial. They empower individuals to have more control over their communication preferences, shielding them from unwanted solicitations and potential scams. However, for lead generation platforms, which rely on legitimate communication channels, the ruling poses challenges that require strategic changes in the lead generation process.",[11,4184,4185],{},"Nathan Simington, Commissioner of the FCC, noted that the new ruling on one-to-one consent is thinly defined and will be detrimental for small businesses who rely on lead generation.",[11,4187,4188],{},"“There is, possibly, a way to accomplish 1-to-1 consent that doesn't break the backs of American small businesses that rely on lead generation. We could have developed a fulsome record that actually contemplated that issue, instead of parachuting in an approach at the eleventh hour that caught American small businesses flat-footed and risks benefiting only the plaintiffs' bar. Unfortunately, by adopting 1-to1 consent on a factually thin record, we today clumsily rush to save the American consumer from herself by sticking our finger in yet another new pie, vigorously stirring, calling the resulting mess a cobbler, insisting that it's healthier, and leaving the janitorial staff of brick-and-mortar, Main Street mortgage lenders, insurance brokers, real estate agents, and the like to clean up,” Simington said.",[855,4190,4192],{"id":4191},"challenges-for-the-lead-gen-world","Challenges for the Lead Gen World",[11,4194,4195,4196,4200],{},"This ruling presents unique challenges and opportunities for the lead generation industry. A notable response comes from ActiveProspect, with their \"Ping Pick Post\" solution (",[216,4197,4198],{"href":4198,"rel":4199},"https:\u002F\u002Factiveprospect.com\u002Fping-pick-post\u002F",[931],"). ActiveProspect adeptly illustrates several strategies for integrating one-to-one consent into consumer interactions. These front-end solutions, we believe, should be widely adopted for their effectiveness and compliance.",[11,4202,4203],{},"One of the key elements of the FCC's ruling that will affect the lead gen industry is the requirement for lead generators to obtain consumer consent on a one-to-one basis. This means that each consumer must express consent to every buyer that they would like to be contacted by, rather than a blanket approval covering multiple entities. While this individualized consent approach aligns with consumer privacy, it introduces complexities for lead generators such as impeding the ease with which leads can be shared among multiple companies within a network.",[11,4205,4206],{},"The ruling also emphasizes the need for lead generators to obtain explicit consent from consumers before engaging in marketing calls or texts. This can impact marketing partnerships, where lead generators collaborate with various lead buyers to expand their reach. The intricacies of obtaining one-to-one consent for each partnership could hinder the fluidity of these collaborations.",[11,4208,4209],{},"The emphasis on individualized consent introduces additional layers to the lead verification processes. Lead Prosper and similar platforms often rely on comprehensive lead verification to ensure the legitimacy and compliance of leads. The ruling's requirements will most likely intensify the number verification steps.",[11,4211,4212],{},"The FCC's ruling is part of an evolving landscape of compliance standards aimed at protecting consumers. For Lead Prosper, adapting to these changes requires ongoing vigilance and a commitment to staying ahead of regulatory shifts. The platform must continually update its protocols to align with the latest compliance requirements, adding a layer of complexity to its operations.",[855,4214,4216],{"id":4215},"lead-prospers-proposed-solution-and-the-evolution-of-ping-post","Lead Prosper’s Proposed Solution and the Evolution of Ping Post",[11,4218,4219],{},"The adaptation to these regulations necessitates technological adjustments for both lead generators and buyers. Lead generators, for instance, must now develop systems capable of generating responses based on API feedback from their initial ping. Whether it's creating exclusive offers, offer paths, multi-select offer pages, or offer tables, there is a need for dynamic solutions in form\u002Ffunnel technology. This marks a departure from traditional ping post methods, where lead generators would gather information and simply forward it to the highest bidder, often without the consumer's knowledge of who is purchasing their data.",[11,4221,4222],{},"With one-to-one consent, the imperative to avoid duplicate leads becomes paramount, as lead generators may only have one opportunity to sell each lead. Lead Prosper’s proposed solution involves lead generators sending the consumer's email and phone number with the initial ping, allowing buyers to check these against their databases to avoid duplicates. However, a challenge arises if a buyer, having won the bid, rejects the full lead data post; this significantly impacts the lead generator's potential revenue.",[11,4224,4225],{},"Moreover, there is a risk of this system being exploited by lead buyers who might place high bids only to reject the full lead data, effectively getting free brand exposure. To mitigate this, a cost-per-impression (CPI) model could be implemented, charging buyers each time their one-to-one consent offer is shown. Additionally, lead generators might increase their cost per lead (CPL) to account for the inability to resell or repurpose rejected leads.",[11,4227,4228],{},"For lead buyers, the main adjustment involves ensuring their systems can efficiently cross-reference incoming leads against their database and incorporating their Telephone Consumer Protection Act name in API responses when bidding on leads. Beyond these changes, the ping post process remains largely unchanged for them.",[11,4230,4231],{},"The adoption of the FCC's one-to-one consent ruling necessitates only a few strategic adjustments within the lead generation industry. These changes, while pivotal for compliance, also promise an enhanced consumer experience without drastically altering the existing ping post framework.",[855,4233,4235],{"id":4234},"going-forward-with-the-new-regulations","Going Forward with the New Regulations",[11,4237,4238],{},"While the FCC's ruling marks a positive step in protecting consumers from the scourge of unwanted robocalls and robotexts, lead generation platforms and the many businesses that rely on lead generation face the task of adapting to these changes. Navigating the challenges introduced by the ruling requires a proactive approach that prioritizes compliance without compromising the efficiency and effectiveness of lead generation processes.",[11,4240,4241],{},"Lead Prosper sees these new regulations as a clean slate to continue to offer the best services within lead generation and distribution whilst protecting consumer data and connecting realm-qualified and interested consumers to business and business solutions that will continue to improve their lives one interaction at a time. New rulings and a dynamic regulatory landscape keep competition fair, vigilant and at the cutting edge of newest business practices and marketing techniques. When it comes to changes, we are excited to continue to improve our processes and help our customers find success.",{"title":84,"searchDepth":85,"depth":85,"links":4243},[],"2023-12-20","Learn about the FCC's recent ruling on robocalls and robotexts, which aims to enhance consumer privacy by introducing measures such as red-flagging numbers, extending Do-Not-Call list protections to texts and closing the lead generator loophole. This article explores the implications for the lead gen industry, including technological adjustments, proposed solutions and the need for proactive compliance to navigate this evolving regulatory landscape.","\u002Fimages\u002Fnews\u002Flead-prosper-fcc-ruling.webp",{},"\u002Fnews\u002Fthe-fcc-s-anti-robocall-ruling-a-deeper-dive-and-lead-prosper-s-plan",{"title":2925,"description":4245},"news\u002Fthe-fcc-s-anti-robocall-ruling-a-deeper-dive-and-lead-prosper-s-plan","\u002Fimages\u002Fnews\u002Fthumb-lead-prosper-fcc-ruling.webp","CAazXBILkdp6t8fNUVy589BCBBcTJh-I-VqUf0Espr4",{"id":4254,"title":4255,"body":4256,"custom_css":87,"date":4357,"description":4358,"draft":90,"extension":91,"image":4359,"meta":4360,"navigation":94,"path":4361,"scale_hero":94,"seo":4362,"stem":4363,"thumbnail":4364,"thumbnail_is_logo":90,"__hash__":4365},"news\u002Fnews\u002Flead-gen-101-with-lead-prosper-building-a-lead-gen-tech-stack.md","Lead Gen 101 with Lead Prosper: Building a Lead Gen Tech Stack",{"type":8,"value":4257,"toc":4355},[4258,4261,4275,4295,4298,4317,4320,4329,4349,4352],[11,4259,4260],{},"Starting your journey of lead generation demands a strategic assembly of tools, commonly referred to as a Tech Stack. A Tech Stack is like a toolbox for your digital business, each tool serves a unique purpose to amplify efficiency and productivity. In this article of our Lead Gen 101 with Lead Prosper series, we will unpack the components of what you need to utilize in order to build your own Tech Stack and how it will help you lay the foundation for a thriving lead generation operation.",[11,4262,4263,4264,2071,4269,4274],{},"At the core of your operation is the website or landing page. These crucial platforms act as a digital storefront, they help shape initial interactions with potential leads. For lead generation websites, Content Management Systems are a great resource to use. Content Management Systems, also known as CMS, are designed to manage and publish content on websites. They are meant to be a comprehensive platform used for creating, editing, organizing and maintaining website content. Products like ",[216,4265,4268],{"href":4266,"rel":4267},"https:\u002F\u002Fwordpress.com\u002F",[931],"WordPress",[216,4270,4273],{"href":4271,"rel":4272},"https:\u002F\u002Fwww.wix.com\u002F",[931],"Wix"," are great options if you are looking for a CMS.",[11,4276,4277,4278,4283,4284,2071,4289,4294],{},"Landing pages, web pages designed to capture leads by providing relevant information and a call-to-action, can be a daunting task to set up. However, there are many landing page softwares that can help you to create the perfect page for lead generation. Unlike CMS, which manages entire websites, landing page software focuses on the optimization of individual pages for high conversion rates. It provides tools for creating compelling call-to-actions, forms for lead capture and often A\u002FB testing functionalities. Landing page software like ",[216,4279,4282],{"href":4280,"rel":4281},"https:\u002F\u002Funbounce.com\u002F",[931],"Unbounce",", ",[216,4285,4288],{"href":4286,"rel":4287},"https:\u002F\u002Fswipepages.com\u002F",[931],"Swipe Pages",[216,4290,4293],{"href":4291,"rel":4292},"https:\u002F\u002Fwww.leadshook.com\u002F",[931],"LeadsHook"," are great services to help create your landing pages and they tend to offer a more user-friendly interface with drag-and-drop functionality, requiring less technical skill than a CMS.",[11,4296,4297],{},"Forms, the starting point of the lead generation journey, serve as gateways to valuable information. Integrated into your CMS or hosted on specialized landing page tools, forms act as the initial point of contact, capturing essential information from potential leads. A well-designed form acts as a bridge between businesses and their audience and helps to enable seamless communication and information exchange. Forms can also assist in facilitating the explicit consent necessary for compliance with regulations like TCPA. The intricacies of form design, from the fields included to the wording of instructions, directly impact user engagement and conversion rates.",[11,4299,4300,4301,4283,4306,2071,4311,4316],{},"Once leads are captured, it is imperative to manage and take good care of them. A Customer Relationship Management system, CRM system, can be used as a tool to help you organize, analyze and build relationships with your leads. Efficient CRM systems streamline communication, ensuring no lead is left unattended. Platforms like ",[216,4302,4305],{"href":4303,"rel":4304},"https:\u002F\u002Fwww.hubspot.com\u002F",[931],"HubSpot",[216,4307,4310],{"href":4308,"rel":4309},"https:\u002F\u002Fwww.salesforce.com\u002F",[931],"SalesForce",[216,4312,4315],{"href":4313,"rel":4314},"https:\u002F\u002Fwww.zoho.com\u002F",[931],"Zoho"," are great CRM systems that can streamline communication, ensuring no lead is left unattended.",[11,4318,4319],{},"By itself, the process of lead distribution involves complicated management and diffusion of leads efficiently. The complexities of lead distribution, however, can be simplified with adding a lead distribution software to your Tech Stack. As leads are generated through various channels, software helps automate the distribution, ensuring swift delivery to the most relevant buyers based on predefined criteria. Lead Prosper’s lead distribution software simplifies the intricate process of allocating leads, ensuring a seamless transaction between seller and buyer.",[11,4321,4322,4323,4328],{},"Integration tools like ",[216,4324,4327],{"href":4325,"rel":4326},"https:\u002F\u002Fzapier.com\u002F",[931],"Zapier"," act as connectors, facilitating smooth communication between different platforms. Having Zapier as an integration streamlines processes, automates workflows and enhances the overall functionality of your Tech Stack.",[11,4330,4331,4332,4336,4337,4342,4343,4348],{},"In a landscape where ",[216,4333,4335],{"href":3701,"rel":4334},[931],"compliance is crucial",", adding consent verifying platforms to your Tech Stack can give assurance in making sure your lead generation is as compliant as can be. Platforms such as Jornaya ",[216,4338,4341],{"href":4339,"rel":4340},"https:\u002F\u002Fmarketing.verisk.com\u002Fleadid-create\u002F",[931],"LeadID"," and ActiveProspect’s ",[216,4344,4347],{"href":4345,"rel":4346},"https:\u002F\u002Factiveprospect.com\u002Ftrustedform\u002F",[931],"TrustedForm"," ensure lead generation practices align with regulations by providing video or other documentation of a lead navigating the landing page, filling out the form and hitting submit. Additionally, third-party validation services like Melissa and Xverify add an extra layer of credibility to your leads.",[11,4350,4351],{},"For businesses relying on direct communication, integrating call centers like Five9 can be a game-changer. Efficient call management ensures that leads are not only captured but also engaged and converted through personalized interactions.",[11,4353,4354],{},"The beauty of a lead gen Tech Stack lies in its adaptability. Every business is unique, and your Tech Stack should reflect your specific needs. Whether you are a solo lead broker leveraging Lead Prosper or a comprehensive operation incorporating various tools, the key is to tailor your Tech Stack for maximum efficiency and effectiveness. As the digital landscape evolves, so should your Tech Stack. Stay agile, stay informed and let Lead Gen 101 be your guide in navigating the dynamic world of lead generation.",{"title":84,"searchDepth":85,"depth":85,"links":4356},[],"2023-12-12","We will unpack the components of what you need to utilize in order to build your own Tech Stack and how it will help you lay the foundation for a thriving lead generation operation.","\u002Fimages\u002Fnews\u002Flead-gen-101-05.webp",{},"\u002Fnews\u002Flead-gen-101-with-lead-prosper-building-a-lead-gen-tech-stack",{"title":4255,"description":4358},"news\u002Flead-gen-101-with-lead-prosper-building-a-lead-gen-tech-stack","\u002Fimages\u002Fnews\u002Fthumb-lead-gen-101-05.webp","8R_YH_ZRbDV3WvaX3kiQk6XRwtiNNyB2n2LhGwFO730",{"id":4367,"title":4368,"body":4369,"custom_css":87,"date":4525,"description":4526,"draft":90,"extension":91,"image":4527,"meta":4528,"navigation":94,"path":4529,"scale_hero":94,"seo":4530,"stem":4531,"thumbnail":4532,"thumbnail_is_logo":90,"__hash__":4533},"news\u002Fnews\u002Flead-prosper-guide-to-tcpa-compliance.md","Lead Prosper Guide to TCPA Compliance",{"type":8,"value":4370,"toc":4520},[4371,4374,4377,4380,4384,4387,4444,4447,4451,4454,4507,4511,4514,4517],[11,4372,4373],{},"If you are collecting any lead data for your business, whether it be through web leads or calls, it's crucial to consult with your legal team to ensure adherence to all marketing laws and regulations. One of the most important regulations to make sure you are in compliance with is the Telephone Consumer Protection Act (TCPA), established in 1991, which safeguards consumers from unsolicited business communications without their consent. Given the ever-evolving nature of data privacy and protection laws, non-compliance with TCPA could lead to costly lawsuits or fines, especially if a consumer alleges lack of consent for contact. To avoid the potential risk of a lead suing your company, rigorously reviewing and complying with your TCPA checklist is an essential best practice.",[11,4375,4376],{},"Violating any TCPA (Telephone Consumer Protection Act) regulations can put your business in pretty serious legal trouble. Penalties can be substantial, with fines reaching up to $1,500 for each call or text message violation. It's important to note that TCPA lawsuits vary in scale. While not every case escalates to a large class-action lawsuit, numerous individual claims are also filed. These are often initiated by \"serial litigators,\" individuals who frequently allege TCPA violations. Typically, these cases are settled outside of court, with settlement amounts ranging between $10,000 and $250,000.",[11,4378,4379],{},"Keep up to date on your TCPA compliance with the following checklists. These lists are to help enable you to leverage a broader range of technologies while remaining compliant with TCPA marketing laws and TCPA SMS regulations.",[108,4381,4383],{"id":4382},"web-form-tcpa-compliance","Web Form TCPA Compliance",[11,4385,4386],{},"Ensure that your form's submission process is transparent to the consumer by adhering to the following guidelines:",[4388,4389,4390,4396,4402,4408,4414,4420,4426,4432,4438],"ol",{},[122,4391,4392,4395],{},[15,4393,4394],{},"Clarity in Disclosure Language:"," The terms and conditions a customer agrees to by submitting the form should be written in plain, straightforward language, avoiding complex legal jargon.",[122,4397,4398,4401],{},[15,4399,4400],{},"Visibility of Disclosure Statement:"," The disclosure statement must be prominently placed near the opt-in button, ensuring it is easily noticeable by the user.",[122,4403,4404,4407],{},[15,4405,4406],{},"Company Identification:"," The disclosure should clearly mention the name of the company that will be contacting the consumer upon form submission.",[122,4409,4410,4413],{},[15,4411,4412],{},"Communication Methods:"," It should be explicitly stated in the disclosure that the consumer may be contacted via SMS (text messages) or through an Automatic Dialing System (ATDS).",[122,4415,4416,4419],{},[15,4417,4418],{},"Pre-recorded Calls Notification:"," If any communication involves pre-recorded calls, this must be unambiguously mentioned in the disclosure.",[122,4421,4422,4425],{},[15,4423,4424],{},"Voluntary Opt-in:"," The disclosure should affirm that opting in is not mandatory for accessing the offer presented.",[122,4427,4428,4431],{},[15,4429,4430],{},"Frequency of Communication:"," Provide an estimate of the number of calls or text messages the consumer might receive after opting in.",[122,4433,4434,4437],{},[15,4435,4436],{},"Collaboration for Compliance:"," Work closely with your privacy, legal, and design teams to craft a disclosure that balances effectiveness with compliance to webpage notice and consent language requirements.",[122,4439,4440,4443],{},[15,4441,4442],{},"Legal Review of TCPA Compliance:"," Regularly consult with your legal department to ensure that the TCPA (Telephone Consumer Protection Act) disclosure statements align with your company’s legal and compliance standards.",[11,4445,4446],{},"These steps are essential in maintaining transparency and legality in consumer communications and safeguarding against any potential misunderstandings.",[108,4448,4450],{"id":4449},"collect-proof-of-consent","Collect Proof of Consent",[11,4452,4453],{},"To effectively capture and maintain proof of consent, adhere to the following practices:",[4388,4455,4456,4462,4477,4483,4489,4495,4501],{},[122,4457,4458,4461],{},[15,4459,4460],{},"Confirm Consumer Consent:"," Secure evidence of consent by ensuring the consumer actively checks a box or completes a form.",[122,4463,4464,4467,4468,2071,4472,4476],{},[15,4465,4466],{},"Record Consent Visually:"," Use visual consent tools such as ",[216,4469,4471],{"href":4339,"rel":4470},[931],"Jornaya LeadID",[216,4473,4475],{"href":4345,"rel":4474},[931],"Active Prospect’s TrustedForm"," to visually document the consumer's interaction with the TCPA disclosure language. This includes capturing their actions such as filling out required information, ticking the consent box, and clicking the “Submit” button.",[122,4478,4479,4482],{},[15,4480,4481],{},"Independent and Secure Documentation:"," Have an independent third party collect and store this documentation to prevent any potential manipulation.",[122,4484,4485,4488],{},[15,4486,4487],{},"Accessibility of Records:"," Ensure that the documentation is readily accessible and can be easily shared when necessary.",[122,4490,4491,4494],{},[15,4492,4493],{},"Regular Audits:"," Conduct periodic checks of your consent records to verify the reliability and effectiveness of your consent capturing process.",[122,4496,4497,4500],{},[15,4498,4499],{},"Consistency in Purchased Leads:"," When purchasing leads from partners, make sure that your consent documentation is consistent with the specific leads you acquire.",[122,4502,4503,4506],{},[15,4504,4505],{},"Real-Time Verification:"," Before initiating a call to a lead acquired from partners, verify their consent in real-time to ensure compliance.",[108,4508,4510],{"id":4509},"concrete-compliance-with-prior-written-consent","Concrete Compliance with Prior Written Consent",[11,4512,4513],{},"One of the most concrete ways to ensure TCPA compliance is to gather proof of prior express written consent. This term encompasses both electronic and hardcopy formats. It involves a clear action of opt-in from the consumer, such as ticking a checkbox next to their contact information or near a webpage form's submit button. It's important to avoid pre-checked boxes, as they do not fulfill the requirement for active, express consent. This consent constitutes a written agreement from the consumer, permitting your company to send them phone calls or text messages, coupled with a transparent disclosure about your marketing communications. Keeping a record of this consent for 2 to 5 years is essential for addressing any future inquiries or legal challenges.",[11,4515,4516],{},"Additionally, securing prior express written consent offers an advantage over the national Do Not Call (DNC) list, streamlining your outreach efforts. Most significantly, it ensures you are contacting individuals who are genuinely interested in your communications, thereby enhancing your conversion rates.",[11,4518,4519],{},"In conclusion, staying TCPA compliant is not just a legal necessity but a cornerstone of ethical business practices in lead generation. Adhering to the guidelines outlined for web form compliance, diligently collecting and maintaining proof of consent, and ensuring concrete compliance with prior written consent are critical steps in building a trustworthy and legally sound lead generation strategy. By embracing these practices, businesses can not only avoid hefty fines and legal complications but also foster a transparent and respectful relationship with potential customers. Remember, in the realm of lead generation, compliance is not just about following rules; it's about respecting consumer rights and building a foundation for long-term business success.",{"title":84,"searchDepth":85,"depth":85,"links":4521},[4522,4523,4524],{"id":4382,"depth":224,"text":4383},{"id":4449,"depth":224,"text":4450},{"id":4509,"depth":224,"text":4510},"2023-12-06","Lead Prosper walks you through the various ways you can ensure your business is staying TCPA compliant!","\u002Fimages\u002Fnews\u002Flead-prosper-guide-to-tcpa-compliance.webp",{},"\u002Fnews\u002Flead-prosper-guide-to-tcpa-compliance",{"title":4368,"description":4526},"news\u002Flead-prosper-guide-to-tcpa-compliance","\u002Fimages\u002Fnews\u002Fthumb-lead-prosper-guide-to-tcpa-compliance.webp","6xiZgpkLZnqBFpTGR3F583wJuO6QGak406Pcn7cDWBM",{"id":4535,"title":4536,"body":4537,"custom_css":87,"date":4573,"description":4574,"draft":90,"extension":91,"image":4575,"meta":4576,"navigation":94,"path":4577,"scale_hero":94,"seo":4578,"stem":4579,"thumbnail":4580,"thumbnail_is_logo":90,"__hash__":4581},"news\u002Fnews\u002Flead-gen-101-with-lead-prosper-staying-compliant-in-lead-generation.md","Lead Gen 101 with Lead Prosper: Staying Compliant in Lead Generation",{"type":8,"value":4538,"toc":4571},[4539,4542,4545,4553,4556,4559,4562,4565,4568],[11,4540,4541],{},"In the ever-evolving landscape of online lead generation, compliance is not just a buzzword - it is a critical aspect that can make or break businesses. Understanding and adhering to industry standards, especially the Telephone Consumer Protection Act, or TCPA, is essential to build a trustworthy and legally sound lead generation process.",[11,4543,4544],{},"At the heart of compliance in lead generation is the TCPA, a set of regulations designed to protect consumers from unsolicited telemarketing communications. Most of us might think of call centers when it comes to telemarketing communications, however, the TCPA also encompasses text messages and web forms. For businesses collecting lead information, failing to meet TCPA requirements puts them at risk of legal repercussions.",[11,4546,4547,4548],{},"To learn more about the TCPA requirements you can read our ",[216,4549,4552],{"href":4550,"rel":4551},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Flead-prosper-guide-to-tcpa-compliance",[931],"TCPA Compliance Checklist",[11,4554,4555],{},"TCPA compliance does not simply mean following a checklist, it should involve integrating specific standards into your lead collection process. When potential leads submit a form, there are crucial elements that must be included such as: your company name, clear consent language and, if you're in the business of reselling leads, a link to your TCPA text. The text in these forms must adhere to formatting requirements that guarantee visibility and readability.",[11,4557,4558],{},"Additionally, consent verifying platforms like Jornaya LeadID and ActiveProspect’s TrustedForm play a pivotal role in proving consent by providing a visual record. These platforms essentially have a video or other documentation of a lead navigating the landing page, filling out the form and hitting submit. Jornaya LeadID and ActiveProspect’s TrustedForm can offer a layer of assurance. Additionally, Lead Prosper offers simple integrations with both platforms, allowing users to easily verify consumer’s consent before purchasing leads. However, it is important to remember that with the reliance of these platforms, occasional glitches might occur.",[11,4560,4561],{},"While automated platforms play a significant role in helping to ensure compliance, there is a human element that businesses must not overlook. Visual audits of lead suppliers' websites, especially if you are purchasing leads from a third party, are vital. As a lead buyer, try to simulate the consumer experience—go through the flow, ensure that every step aligns with compliance standards.",[11,4563,4564],{},"An additional layer of diligence comes in the form of playbacks. Obtaining playback certificates from platforms like ActiveProspect’s TrustedForm or Jornaya LeadID is not the end but the beginning of the compliance journey. Actively review these playbacks, ensuring that every interaction aligns with ethical and legal standards.",[11,4566,4567],{},"Overall, the responsibility for compliance does not solely rest on the shoulders of lead generation platforms or automation tools. Buyers of leads play a crucial role in the sphere of compliance. As a lead buyer, the responsibility is on you to verify the compliance of your suppliers. Do not buy leads blindly; conduct manual reviews and regular audits to safeguard your business from potential legal risks.",[11,4569,4570],{},"Staying compliant in lead generation is a multifaceted process. It involves seamlessly integrating TCPA standards, leveraging automation tools responsibly and maintaining a careful eye on the human aspects of compliance. By understanding the intricacies and actively participating in the compliance journey, businesses can forge a path that not only generates leads but does so ethically and within legal bounds.",{"title":84,"searchDepth":85,"depth":85,"links":4572},[],"2023-12-05","Our latest "Lead Gen 101 with Lead Prosper" installment navigates the intricate world of lead generation compliance. From the core principles of TCPA to the vital role of automation tools like Jornaya LeadID and TrustedForm, discover how to build a legally sound lead generation process. Learn more about the nuances of lead gen compliance and fortify your business against potential legal risks!","\u002Fimages\u002Fnews\u002Flead-gen-101-04.webp",{},"\u002Fnews\u002Flead-gen-101-with-lead-prosper-staying-compliant-in-lead-generation",{"title":4536,"description":4574},"news\u002Flead-gen-101-with-lead-prosper-staying-compliant-in-lead-generation","\u002Fimages\u002Fnews\u002Fthumb-lead-gen-101-04.webp","_KiZojIbtx6DVBVOGu5W7ykAFZnJMArt5pq8kAMjLkg",{"id":4583,"title":4584,"body":4585,"custom_css":87,"date":4827,"description":4828,"draft":90,"extension":91,"image":4829,"meta":4830,"navigation":94,"path":4831,"scale_hero":90,"seo":4832,"stem":4833,"thumbnail":4834,"thumbnail_is_logo":90,"__hash__":4835},"news\u002Fnews\u002Fthe-lead-prosper-post-november-2023-edition.md","The Lead Prosper Post - November 2023 Edition",{"type":8,"value":4586,"toc":4820},[4587,4590,4594,4603,4612,4616,4619,4622,4627,4633,4638,4641,4646,4651,4656,4661,4665,4671,4676,4680,4685,4688,4693,4697,4700,4704,4708,4712,4742,4745,4750,4755,4758,4763,4767,4770,4774,4777,4782,4787,4792,4795,4800,4804,4809,4815],[11,4588,4589],{},"Yet another busy month propels Lead Prosper closer to the end of 2023. From new hires to an inaugural article series, November’s monthly roundup will discuss all things Lead Prosper from the past month- new features, happenings, news- as well as insights into what has gone on in the world of lead gen.",[108,4591,4593],{"id":4592},"navigating-new-fcc-regulations","Navigating New FCC Regulations",[11,4595,4596,4597,4602],{},"First published on Nov. 22, the Federal Communications Commission announced several proposed orders and notices regarding ",[216,4598,4601],{"href":4599,"rel":4600},"https:\u002F\u002Fdocs.fcc.gov\u002Fpublic\u002Fattachments\u002FDOC-398661A1.pdf",[931],"“Combatting Illegal Text Messages”",". The notice details plans to target multiple facets of telecommunication marketing such as illegal robo texting, extending Do-Not-Call protections to texts and closing lead generator loopholes. Notably, the latter of these targets will most certainly affect various parts of the lead gen industry. Lead Prosper Chief Executive Officer Ross Breiman says the company has plans to help lead others in the right direction with the uncertainty of the proposals by the FCC.",[11,4604,4605,4606,4611],{},"“There’s a new FCC ruling coming out, there’s some information now posted online, but we don’t know the specifics yet until December 13. What they’re talking about is one to one, consent-based marketing- and that really affects a lot of people in the lead gen space. Lead Prosper as a company, we are already talking about ways to solve  this. We’ve posted an article, ",[216,4607,4610],{"href":4608,"rel":4609},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Fnavigating-fcc-regulations-a-new-era-for-ping-post",[931],"“Navigating FCC Regulations: A New Era for Ping Post”"," and we have a few other ideas up there to help lead generators and do one on one consent marketing. But, I think as an industry, we’re all kind of waiting until December 13 to see what the actual rules are. This will shake up the industry for sure,” Breiman said.",[108,4613,4615],{"id":4614},"new-faces-in-november","New Faces In November",[11,4617,4618],{},"The month of November saw new faces join the Lead Prosper ranks.",[11,4620,4621],{},"Jackie Akey, Head of Customer Success at Lead Prosper, makes up one of this month’s new hires. Along with starting her role earlier this month, Akey - who works remotely - was able to visit the company office in Asheville and meet other members of the team.",[3055,4623,4624],{},[11,4625,4626],{},"“I think the team has been incredibly welcoming. Another adjective I could use is ‘fast-paced’. We've started on initiatives, almost the first day, in terms of working towards putting me in a place where I'm going to succeed,”",[11,4628,4629,4630],{},"— ",[80,4631,4632],{},"Akey said.",[3055,4634,4635],{},[11,4636,4637],{},"“In terms of that welcoming theme, the first thing I was asked when I visited was, ‘could I do a pull-up?’ because there was an ongoing pull-up competition. I think for the first time I felt immediately welcomed into the environment, and that's just kind of the culture I think Lead Prosper has. It's one of the reasons why I wanted to join the team in the first place. I didn't feel like it was any different and as a woman. I know that's not something that a lot of people think of, but when you're going into a group with all men, to get the feeling that you're not just looked at as the only female in the room is so different. So it made me really happy visiting.”",[11,4639,4640],{},"One part of Akey’s fast-paced start can be attributed to both her prior experience in the lead gen world and having used Lead Prosper’s software before working for the company. Akey explains how her prior use of Lead Prosper has helped with her exceptional start to the company.",[3055,4642,4643],{},[11,4644,4645],{},"“With my role being head of customer success I'm able to put myself in the shoes of customers, which is really important because you don't always get that vantage point when you're just starting out. So, having utilized the platform first is a great place to be in.”",[11,4647,4629,4648],{},[80,4649,4650],{},"Garrett Krinsky, Chief Operating Officer at Lead Prosper, also spoke on the company’s new hires.",[3055,4652,4653],{},[11,4654,4655],{},"“I’m excited to see how the new hires are going to provide more value to our users as well as the company so that we can keep building Lead Prosper and expanding. It's just exciting to bring new people to the table, open up other opportunities for expansion and innovation within the product and help improve our offerings to our users”",[11,4657,4629,4658],{},[80,4659,4660],{},"Krinsky said.",[108,4662,4664],{"id":4663},"coming-february-2024-new-monthly-pricing","Coming February 2024 - New Monthly Pricing",[11,4666,4667,4668,3952],{},"Earlier in the month, Lead Prosper announced their ",[216,4669,3951],{"href":3255,"rel":4670},[931],[3055,4672,4673],{},[11,4674,4675],{},"“The price change was a difficult decision for us to make, however, we've been inundated with positive responses to it. It's the right move for us as a company and also as a business, we want to be able to continue to provide the best quality product as well as our top tier support to our users,”",[11,4677,4629,4678],{},[80,4679,4660],{},[3055,4681,4682],{},[11,4683,4684],{},"“We're not trying to just make a buck, we're trying to help people as well and help build up this industry. The whole point is to be able to continue to provide the customer support that we give to our users, but at the same time, we're also going to be expanding on a lot more such as the educational resources, webinars, keynote speaking and providing more value outside of the software to the industry as a whole.”",[11,4686,4687],{},"Joining the company just one day before Lead Prosper announced its pricing change, Akey says she has been eager to start work on the project.",[3055,4689,4690],{},[11,4691,4692],{},"“I think I'm most excited about the project because it gives us the fuel to essentially continue to improve on the platform and offer that high level of success as our platform grows. We've been doubling year after year and that increasingly puts pressure on support to continue the standard of utmost customer success, so that 500 minimum will help there. But it will also help with many of the innovations that we have passing through the platform and I think users will continue to see outstanding improvements as the industry shifts and shapes up to be completely different next year,”",[11,4694,4629,4695],{},[80,4696,4632],{},[11,4698,4699],{},"Breiman, CEO of Lead Prosper, also commented on the company’s decision for the pricing change and what the decision will help provide for the future of the company.",[3055,4701,4702],{},[11,4703,3961],{},[108,4705,4707],{"id":4706},"lead-prospers-debut-article-series","Lead Prosper’s Debut Article Series",[855,4709,4711],{"id":4710},"lead-gen-101-with-lead-prosper","Lead Gen 101 with Lead Prosper",[119,4713,4714,4721,4728,4735],{},[122,4715,4716],{},[216,4717,4720],{"href":4718,"rel":4719},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Flearn-with-us-grow-with-us-introducing-lead-prosper-s-lead-gen-101-series",[931],"Learn with us, Grow with us - Introducing Lead Prosper’s Lead Gen 101 Series",[122,4722,4723],{},[216,4724,4727],{"href":4725,"rel":4726},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Flead-gen-101-with-lead-prosper-what-is-lead-gen",[931],"Lead Gen 101 with Lead Prosper - What is Lead Gen?",[122,4729,4730],{},[216,4731,4734],{"href":4732,"rel":4733},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Flead-gen-101-with-lead-prosper-defining-lead-generation",[931],"Lead Gen 101 with Lead Prosper: Defining Lead Generation",[122,4736,4737],{},[216,4738,4741],{"href":4739,"rel":4740},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Flead-gen-101-with-lead-prosper-navigating-the-different-players-in-lead-generation",[931],"Lead Gen 101 with Lead Prosper: Navigating the Different Players in Lead Generation",[11,4743,4744],{},"Lead Prosper’s first article series, “Lead Gen 101 with Lead Prosper,” got off to a great start this month. The series was created to explore and detail various topics in the industry of lead gen for readers including those who are new to the industry to experienced lead generators. The three articles so far have included a brief overview of lead gen, Lead Prosper’s Lead Gen Glossary and the different players of lead gen. Breiman, who thought of the idea to make an educational series, has enjoyed seeing the project grow.",[3055,4746,4747],{},[11,4748,4749],{},"“I think it’s been awesome. We’re able to put out content for people in our industry or people new to the industry. It’s been fun to talk about our industry and break it down and I think it opens up more conversations with our users, the team internally and people who might want to use Lead Prosper. They’ll look at us and see that ‘they know what they are talking about’ or ‘we can ask them questions and will get the right answers back’”",[11,4751,4629,4752],{},[80,4753,4754],{},"said Breiman, originator of the series idea.",[11,4756,4757],{},"Krinsky, who has also helped work on the series, details his thoughts on the series so far and future plans for “Lead Gen 101 with Lead Prosper.”",[3055,4759,4760],{},[11,4761,4762],{},"“This is just the start, it's going to be a baseline for the basic information about lead gen, how it works and the industry as a whole.We're hoping to continue to expand on it as time goes on and more things change and innovate. Over time, we're going to continue to add to it so that we can not only have a resource for people to learn from but also educate and allow our users to trust that our product is built by people in this industry, for people in this industry and education is a big part of our philosophy in that whole realm”",[11,4764,4629,4765],{},[80,4766,4660],{},[11,4768,4769],{},"The series has articles lined up each week for the rest of 2023 and plans to continue into the new year.",[108,4771,4773],{"id":4772},"lead-prospers-2023-in-person-meet-up","Lead Prosper’s 2023 In-Person Meet Up",[11,4775,4776],{},"The week before Thanksgiving saw both familiar and new faces in the Asheville office. Lead Prosper hosted in-person meetings on Nov. 16 and 17 as well as having a company outing at The Silo Cookhouse at The Horse Shoe Farm on Nov. 17. Breiman explains what the meet up meant for Lead Prosper and how it was to see most of the members of the company.",[3055,4778,4779],{},[11,4780,4781],{},"“It was great to have almost everyone in one place. It’s not often we get to do that, especially with our new hires. I think it's awesome to get everyone together and get to hang out and get comfortable on a personal level as well as set aside the time to map out the end of this quarter and all of next year. We got to talk about all of the exciting features we have planned and where we want to go with Lead Prosper. It’s fun to do that in person,”",[11,4783,4629,4784],{},[80,4785,4786],{},"Breiman said.",[3055,4788,4789],{},[11,4790,4791],{},"“We are really looking forward to 2024, it’s going to be a big year for Lead Prosper, we’re excited.”",[11,4793,4794],{},"Krinsky, who joined Lead Prosper earlier this year, had the opportunity to meet a lot of the team for the first time during November’s gathering.",[3055,4796,4797],{},[11,4798,4799],{},"“While most of the team is based out of our Asheville offices, we have some members that are remote. We generally meet up at conferences throughout the year, but to have the entire Lead Prosper team under one roof and to be able to work together, collaborate in person and also just have time together to hang out was a great overall experience. We're really looking forward to doing more of those in the new year,”",[11,4801,4629,4802],{},[80,4803,4660],{},[11,4805,4806],{},[15,4807,4808],{},"November was a busy and exciting month for Lead Prosper. From navigating the impending FCC ruling, welcoming new faces, announcing a pricing change and debuting our insightful \"Lead Gen 101 with Lead Prosper\" series, the month was packed with many significant developments. As we wrap up the year with exciting plans for 2024; stay tuned as we continue to evolve, educate and lead in the dynamic realm of lead generation.",[11,4810,4811],{},[1459,4812],{"alt":4813,"src":4814},"Lead Prosper Meet Up","\u002Fimages\u002Fnews\u002Farticles\u002Fleadprosper-november-team-meetup.jpg",[11,4816,4629,4817],{},[80,4818,4819],{},"Lead Prosper team members enjoy a lunch at The Silo Cookhouse at The Horse Shoe Farm on Nov. 17.",{"title":84,"searchDepth":85,"depth":85,"links":4821},[4822,4823,4824,4825,4826],{"id":4592,"depth":224,"text":4593},{"id":4614,"depth":224,"text":4615},{"id":4663,"depth":224,"text":4664},{"id":4706,"depth":224,"text":4707},{"id":4772,"depth":224,"text":4773},"2023-12-01","Read all about what happened in the past month in the latest edition of The Lead Prosper Post - November 2023 Edition\"","\u002Fimages\u002Fnews\u002Flead-prosper-post-november-2023.webp",{"scaled_hero":94},"\u002Fnews\u002Fthe-lead-prosper-post-november-2023-edition",{"title":4584,"description":4828},"news\u002Fthe-lead-prosper-post-november-2023-edition","\u002Fimages\u002Fnews\u002Fthumb-lead-prosper-post-november-2023.webp","3C-pq2sSwIxq8p_NJOgGb8zlbBh4hBnv9zi9XUgmpIM",{"id":4837,"title":4838,"body":4839,"custom_css":87,"date":4921,"description":4843,"draft":90,"extension":91,"image":4922,"meta":4923,"navigation":94,"path":4924,"scale_hero":90,"seo":4925,"stem":4926,"thumbnail":4927,"thumbnail_is_logo":90,"__hash__":4928},"news\u002Fnews\u002Fnavigating-fcc-regulations-a-new-era-for-ping-post.md","Navigating FCC Regulations: A New Era for Ping Post",{"type":8,"value":4840,"toc":4919},[4841,4844,4849,4852,4857,4860,4865,4868,4873,4876,4881,4884,4889,4892,4897,4900,4905,4908,4913,4916],[11,4842,4843],{},"Ping Post, a vital tool for lead generators selling to multiple buyers, faces a turning point with the upcoming FCC ruling. In response to these regulatory changes, there's a potential workaround that can keep the ping post method alive and compliant.",[11,4845,4846],{},[15,4847,4848],{},"Understanding the Regulation:",[11,4850,4851],{},"The proposed FCC ruling brings significant changes to the lead generation landscape. It clarifies that texters and callers must obtain a consumer's prior express written consent from a single seller at a time. This rule aims to close the lead generator loophole that allows consumers to receive robocalls and robotexts from numerous sellers simultaneously.",[11,4853,4854],{},[15,4855,4856],{},"Effective Date:",[11,4858,4859],{},"The FCC will vote on the rule at its next open meeting on December 13, 2023. Following the vote, the rule will be published in the federal register, likely in February, and is set to go into effect around August 2024.",[11,4861,4862],{},[15,4863,4864],{},"Introducing Dynamic Consent:",[11,4866,4867],{},"Dynamic consent emerges as a solution to address these regulatory changes and provide consumers with one-to-one consent. However, this approach requires adjustments to the traditional ping post process.",[11,4869,4870],{},[15,4871,4872],{},"The Current Ping Post Process:",[11,4874,4875],{},"Currently, lead generators send non-identifiable information to potential buyers, aiming to solicit bids for leads. After securing the highest bid, the lead generator proceeds to sell the lead, including all the consumer's information.",[11,4877,4878],{},[15,4879,4880],{},"Implementing Dynamic Consent:",[11,4882,4883],{},"To implement dynamic consent effectively, lead generators must adapt their approach. Once the lead generator collects the correct Personally Identifiable Information (PII) and other necessary data through their form, they should ping all potential buyers with a hashed email and phone number, along with the non-identifiable information needed for bidding. This inclusion of hashed email and phone numbers allows potential buyers to determine if they already possess the lead, enabling them to abstain from bidding.",[11,4885,4886],{},[15,4887,4888],{},"Final Confirmation Page:",[11,4890,4891],{},"The lead buyer with the highest bid should have their TCPA (Telephone Consumer Protection Act) information dynamically displayed on the lead generator's final confirmation page. This step ensures proper one-to-one consent with the consumer.",[11,4893,4894],{},[15,4895,4896],{},"Technical Implementation:",[11,4898,4899],{},"Implementing this workaround requires a tech push from both the lead generator and lead buyer sides. The lead generator must be capable of making API calls and dynamically displaying the highest bidder's TCPA information. The lead buyer, in turn, must be equipped to accept a ping with a hashed email and phone number to prevent bidding on leads they already own.",[11,4901,4902],{},[15,4903,4904],{},"Price Considerations:",[11,4906,4907],{},"It's essential to recognize that lead prices may be impacted. Since the lead generator can't sell the lead to the second-highest bidder if the original highest bidder rejects it, they may demand higher Cost Per Lead (CPL) rates. Additionally, they may scrutinize the highest bidders who frequently reject full leads, as this can result in revenue loss.",[11,4909,4910],{},[15,4911,4912],{},"How Can Lead Prosper Help?",[11,4914,4915],{},"Should the ruling pass and this approach become acceptable, Lead Prosper will swiftly develop the technology to support it. If you're a lead generator concerned about your business's future and need a way to provide one-to-one consent when dealing with multiple buyers, we'll have the technology ready to assist you.",[11,4917,4918],{},"In conclusion, while the FCC regulations present challenges for ping post, it can remain a viable option if done right and in compliance with the proposed dynamic consent approach. Navigating these changes will require adaptability and technological enhancements, but with the right solutions, ping post can continue to thrive.",{"title":84,"searchDepth":85,"depth":85,"links":4920},[],"2023-11-29","\u002Fimages\u002Fnews\u002Fnavigating-fcc-regulations.webp",{},"\u002Fnews\u002Fnavigating-fcc-regulations-a-new-era-for-ping-post",{"title":4838,"description":4843},"news\u002Fnavigating-fcc-regulations-a-new-era-for-ping-post","\u002Fimages\u002Fnews\u002Fthumb-navigating-fcc-regulations.webp","GHabE0U1QH0UHs82GNnYNEjot-d4oMzbkV2qeDE6vDw",{"id":4930,"title":4741,"body":4931,"custom_css":87,"date":4974,"description":4975,"draft":90,"extension":91,"image":4976,"meta":4977,"navigation":94,"path":4978,"scale_hero":94,"seo":4979,"stem":4980,"thumbnail":4981,"thumbnail_is_logo":90,"__hash__":4982},"news\u002Fnews\u002Flead-gen-101-with-lead-prosper-navigating-the-different-players-in-lead-generation.md",{"type":8,"value":4932,"toc":4972},[4933,4936,4942,4948,4954,4960,4966,4969],[11,4934,4935],{},"Welcome back to \"Lead Gen 101 with Lead Prosper.\" In this edition, we will discuss some of the key players within the expansive realm of online lead generation. Recognizing and understanding the roles of each participant is not only beneficial, but it can be paramount to mastering the art of lead generation. In this article we will discuss lead suppliers, media buyers, lead buyers, aggregators, brokers and lead distribution platforms. Understanding each of these topics is crucial for anyone looking to easily navigate the sphere of online lead generation.",[11,4937,4938,4941],{},[15,4939,4940],{},"Lead suppliers",", often referred to as publishers or lead generators, are the entities responsible for attracting potential customers and capturing their information. They employ a plethora of strategies such as content marketing, search engine optimization, paid advertising and social media campaigns to drive traffic to their websites or landing pages. Once on the site, visitors are encouraged to fill out forms or engage in other ways that allow the supplier to capture their contact details, turning them into leads.",[11,4943,4944,4947],{},[15,4945,4946],{},"Media buyers"," specialize in purchasing advertising space across various platforms to promote products or services. Their role is to identify the most cost-effective and impactful advertising opportunities, negotiating rates and placement to maximize exposure and lead generation potential. Media buyers work closely with lead suppliers, helping them increase their reach and attract a larger audience of potential leads.",[11,4949,4950,4953],{},[15,4951,4952],{},"Lead buyers"," are businesses or organizations looking to acquire leads to convert them into customers. They typically have a well-established sales or marketing team ready to follow up with the leads and initiate the conversion process. Lead buyers invest in leads with the expectation of a favorable return on investment, seeking quality leads that have a higher likelihood of conversion.",[11,4955,4956,4959],{},[15,4957,4958],{},"Lead aggregators"," act as intermediaries in the lead generation space, collecting leads from various suppliers and distributing them to lead buyers. They use advanced algorithms and technology to filter and match leads with the most suitable buyers based on specific criteria. Lead aggregators play a critical role in enhancing the efficiency of the lead distribution process, ensuring that leads are sent to the buyers most likely to convert them.",[11,4961,4962,4965],{},[15,4963,4964],{},"Brokers"," operate similarly to lead aggregators but often deal with larger volumes of leads and may have a more extensive network of buyers and suppliers. They play a pivotal role in the lead generation ecosystem, facilitating the smooth transfer of leads from suppliers to buyers. Brokers need to have an in-depth understanding of the lead generation market, using their expertise to connect the right leads with the right buyers.",[11,4967,4968],{},"Lead distribution platforms, like Lead Prosper, offer a sophisticated solution to manage and optimize the lead distribution process. Lead distribution platforms provide various different types of distribution methods to ensure leads are routed to the most appropriate buyer based on predefined criteria. Users can control their routing logic, set caps and manage budgets, making lead distribution more efficient and effective. What distinguishes Lead Prosper from other lead distribution platforms is its user-friendly design. You don't need to be a developer or tech enthusiast to navigate the platform effortlessly. Getting your campaigns up and running is a breeze, and if you ever require assistance, you can rely on Lead Prosper's top-tier customer support.",[11,4970,4971],{},"The world of online lead generation is teeming with various user types, each playing a vital role in the process of capturing and converting leads. Understanding the roles and contributions of lead suppliers, media buyers, lead buyers, aggregators and brokers can be essential for anyone looking to navigate this ecosystem successfully. By leveraging the capabilities of lead distribution platforms like Lead Prosper, users can optimize their lead generation efforts, ensuring a smoother, more efficient process from start to finish.",{"title":84,"searchDepth":85,"depth":85,"links":4973},[],"2023-11-28","Recognizing and understanding the roles of each participant is not only beneficial, but it can be paramount to mastering the art of lead generation.","\u002Fimages\u002Fnews\u002Flead-gen-101-03.webp",{},"\u002Fnews\u002Flead-gen-101-with-lead-prosper-navigating-the-different-players-in-lead-generation",{"title":4741,"description":4975},"news\u002Flead-gen-101-with-lead-prosper-navigating-the-different-players-in-lead-generation","\u002Fimages\u002Fnews\u002Fthumb-lead-gen-101-03.webp","sckv0FMwaAF6ZF-tBKLzSB4egrfy41KELzbBs41V9lM",{"id":4984,"title":4734,"body":4985,"custom_css":87,"date":5064,"description":5065,"draft":90,"extension":91,"image":5066,"meta":5067,"navigation":94,"path":5068,"scale_hero":90,"seo":5069,"stem":5070,"thumbnail":5071,"thumbnail_is_logo":90,"__hash__":5072},"news\u002Fnews\u002Flead-gen-101-with-lead-prosper-defining-lead-generation.md",{"type":8,"value":4986,"toc":5062},[4987,4995,5002,5008,5014,5020,5026,5032,5038,5044,5050,5056],[11,4988,4989,4990,4994],{},"Expand on your lead generation expertise with Lead Prosper’s comprehensive Lead Gen Glossary! If you are new to lead gen, an experienced lead generator, or somewhere in between, it never hurts to add more vocabulary to your lead gen terminology. From “Landing Page” to “Conversion Rate” our glossary will help sharpen your knowledge and introduce you to any and all terms necessary to help guide you further through the world of online lead generation. As we begin our Lead Gen 101 with Lead Prosper series, this glossary will be the perfect resource in helping out if there are any terms in which you might be unfamiliar with. Click ",[216,4991,3694],{"href":4992,"rel":4993},"https:\u002F\u002Fleadprosper.io\u002Fglossary",[931]," to access the full glossary.",[11,4996,4997,4998,5001],{},"Below are our picks for the ",[15,4999,5000],{},"Top 10"," must know terms that will help you in your lead generation journey:",[11,5003,5004,5007],{},[15,5005,5006],{},"Lead:"," A lead is any potential customer who has expressed interest in a product or service.",[11,5009,5010,5013],{},[15,5011,5012],{},"Landing Page:"," A landing page is a web page designed to capture leads by providing relevant information and a call-to-action.",[11,5015,5016,5019],{},[15,5017,5018],{},"Call-To-Action (CTA):"," A prompt encouraging a lead to take a specific action, such as signing up for a newsletter or filling out a web form.",[11,5021,5022,5025],{},[15,5023,5024],{},"Opt-In:"," When a lead gives explicit permission to receive communication from a marketer, often through subscribing or signing up.",[11,5027,5028,5031],{},[15,5029,5030],{},"Conversion:"," The desired action taken by a lead, such as making a purchase or filling out a form, resulting in a successful outcome for the marketer. For example if you have a landing page with a simple form to collect user information, and they fill out the form - that is a conversion.",[11,5033,5034,5037],{},[15,5035,5036],{},"Campaign:"," In Lead Prosper, a Campaign is the main area where you set up your Suppliers, Buyers.",[11,5039,5040,5043],{},[15,5041,5042],{},"Lead Distribution \u002F Routing:"," The process of distributing leads to the appropriate buyer or group of buyers based on predefined criteria. In Lead Prosper the distribution is handled through filters and rules set up on a Global, Supplier, and \u002F or Buyer level.",[11,5045,5046,5049],{},[15,5047,5048],{},"Accepted Lead:"," An accepted lead, or sold lead, is a lead that matches all predefined criteria and is accepted (sold) to a buyer.",[11,5051,5052,5055],{},[15,5053,5054],{},"Lead Aggregator:"," Lead aggregators are companies that generate leads from various sources with the intention to sell those collected leads to buyers.",[11,5057,5058,5061],{},[15,5059,5060],{},"Telephone Consumer Protection Act (TCPA):"," TCPA is a U.S. law that regulates telemarketing and text messaging communications by having anyone who hosts a form used to collect data to make users read and acknowledge a prompt explaining how their data will be used.",{"title":84,"searchDepth":85,"depth":85,"links":5063},[],"2023-11-21","Expand on your lead generation expertise with Lead Prosper’s comprehensive Lead Gen Glossary!","\u002Fimages\u002Fnews\u002Flead-gen-101-02.webp",{},"\u002Fnews\u002Flead-gen-101-with-lead-prosper-defining-lead-generation",{"title":4734,"description":5065},"news\u002Flead-gen-101-with-lead-prosper-defining-lead-generation","\u002Fimages\u002Fnews\u002Fthumb-lead-gen-101-02.webp","b0DU-x_1CloPrUrw5r52yxSVrSTDWrYThKxyRGuOn3c",{"id":5074,"title":4727,"body":5075,"custom_css":87,"date":5100,"description":5101,"draft":90,"extension":91,"image":5102,"meta":5103,"navigation":94,"path":5104,"scale_hero":90,"seo":5105,"stem":5106,"thumbnail":5107,"thumbnail_is_logo":90,"__hash__":5108},"news\u002Fnews\u002Flead-gen-101-with-lead-prosper-what-is-lead-gen.md",{"type":8,"value":5076,"toc":5098},[5077,5080,5083,5086,5089,5092,5095],[11,5078,5079],{},"In today’s digital landscape, businesses thrive on their ability to connect with potential customers effectively and efficiently. One fundamental aspect of this process can be seen in online lead generation. In this inaugural article of our \"Lead Gen 101 with Lead Prosper\" series, we will delve into the core principles of online lead generation and how Lead Prosper’s Lead Distribution SaaS can help provide you with the necessary tools to support your Lead Generation business.",[11,5081,5082],{},"At its essence, lead generation is the proactive act of creating leads. Leads are individuals or businesses who have shown interest in a product or service and have provided their contact information for further communication. In the online realm, lead generation involves the strategic placement of websites, ads or forms that capture the intent of consumers. Lead Prosper was built for online lead generation and provides a software that helps facilitate the management and distribution of these leads efficiently.",[11,5084,5085],{},"For example, someone looking online for auto insurance will eventually find a website or ad that interests them and on the website there will be a form. If they fill out that form, they then become a lead.",[11,5087,5088],{},"Online lead generation is a multi-step process. It begins with attracting potential customers to a platform, whether that be a website, ad or a form. This platform, also known as a landing page, becomes a pivotal engagement platform where visitors receive detailed information about the advertised product or service. A clear call-to-action encourages them to become leads by providing essential contact information often referred to as PII - Personal Identifiable Information. This transition from visitor to lead marks a critical juncture in online lead generation.",[11,5090,5091],{},"As soon as a lead is generated there are several behind-the-scenes actions that may take place to ensure the lead is legitimate. A lead generator may use services such as Jornaya LeadID or TrustedForm in order to validate consent when the lead is generated, which uses proprietary solutions to prove that the user filled out the form with their PII and associate it to a token or certificate for further proof. Lead validation and data enrichment can be applied to ensure that information such as email, address and phone number are working and valid. And then there are services used to automate the lead delivery process to the lead generator’s own system or Customer Relationship Management (CRM) platform, to a buyer who is interested in purchasing the lead from the lead generator, or other end points.",[11,5093,5094],{},"Why Lead Prosper? Lead Prosper plays a pivotal role in the online lead generation ecosystem. As a Lead Distribution SaaS, Lead Prosper excels in seamlessly ingesting leads and intelligently routing them to the right destination. Lead Prosper's comprehensive features cater to businesses engaged in the distribution of online-generated or purchased leads, establishing it as the ultimate software solution for lead distribution.",[11,5096,5097],{},"In the vast landscape of digital marketing, understanding lead generation is a crucial step toward success. As we continue our \"Lead Gen 101 with Lead Prosper\" series, we will explore various facets of the world of online lead generation. Stay tuned for more insights into topics such as different users in Lead Gen, staying compliant in Lead Gen and maximizing your online lead generation efforts with Lead Prosper!",{"title":84,"searchDepth":85,"depth":85,"links":5099},[],"2023-11-15","In this inaugural article of our \"Lead Gen 101 with Lead Prosper\" series, we will delve into how Lead Prosper’s Lead Distribution SaaS can help provide you with the necessary tools to support your Lead Generation business.","\u002Fimages\u002Fnews\u002Flead-gen-101-01.webp",{},"\u002Fnews\u002Flead-gen-101-with-lead-prosper-what-is-lead-gen",{"title":4727,"description":5101},"news\u002Flead-gen-101-with-lead-prosper-what-is-lead-gen","\u002Fimages\u002Fnews\u002Fthumb-lead-gen-101-01.webp","H5kn8zmRqzOXzlXLqr0Sx9-CFvDYekP3VC1kQ9CpYq8",{"id":5110,"title":4720,"body":5111,"custom_css":87,"date":5132,"description":5133,"draft":90,"extension":91,"image":5134,"meta":5135,"navigation":94,"path":5136,"scale_hero":90,"seo":5137,"stem":5138,"thumbnail":5139,"thumbnail_is_logo":90,"__hash__":5140},"news\u002Fnews\u002Flearn-with-us-grow-with-us-introducing-lead-prosper-s-lead-gen-101-series.md",{"type":8,"value":5112,"toc":5130},[5113,5116,5121,5124,5127],[11,5114,5115],{},"Asheville, NC. November 10, 2023 —  Lead Prosper is excited to announce its first article series, “Lead Gen 101 with Lead Prosper”. In this series, Lead Prosper plans to empower businesses, marketers and customers with detailed knowledge about the many facets of online lead generation through in-depth articles from our very own experts. \"Lead Gen 101 with Lead Prosper\" also promises to offer practical insights into online lead gen topics such as the key players, staying compliant, landing page optimization and much more.",[3055,5117,5118],{},[11,5119,5120],{},"“We created this series to help educate anyone looking to get into online lead generation or to learn more about the industry. The content we plan on releasing will provide value to anyone trying to figure out and understand the lead generation process, from start to finish”, said Ross Breiman, CEO of Lead Prosper.",[11,5122,5123],{},"In the digital age, the ability to harness the potential of online lead generation is a game-changer for businesses as it efficiently identifies and engages potential customers, turning digital interactions into valuable leads, ultimately driving growth and revenue. It provides a targeted approach, ensuring that marketing efforts focus on individuals or businesses actively interested in the product or service, maximizing conversion potential.",[11,5125,5126],{},"At the heart of this series is Lead Prosper itself, a pioneer in lead distribution SaaS with cutting-edge features and a commitment to simplifying the lead distribution process. Lead Prosper is a leading player in the online lead generation arena, providing innovative solutions for lead distribution. With a focus on simplicity, efficiency and results, Lead Prosper helps businesses to harness the full potential of their leads.",[11,5128,5129],{},"Stay tuned for more from this series, starting next week with \"What is Lead Gen? Understanding the Basics of Online Lead Generation.\"",{"title":84,"searchDepth":85,"depth":85,"links":5131},[],"2023-11-10","Lead Prosper is excited to announce its first article series, “Lead Gen 101 with Lead Prosper”. In this series, Lead Prosper plans to empower businesses, marketers and customers with detailed knowledge about the many facets of online lead generation","\u002Fimages\u002Fnews\u002Flead-gen-101.webp",{},"\u002Fnews\u002Flearn-with-us-grow-with-us-introducing-lead-prosper-s-lead-gen-101-series",{"title":4720,"description":5133},"news\u002Flearn-with-us-grow-with-us-introducing-lead-prosper-s-lead-gen-101-series","\u002Fimages\u002Fnews\u002Fthumb-lead-gen-101.webp","qpfKXQ9rseTSigLUjkwfH7humd9ZpJSTFp3bpupjROc",{"id":5142,"title":5143,"body":5144,"custom_css":87,"date":5320,"description":5321,"draft":90,"extension":91,"image":87,"meta":5322,"navigation":94,"path":5323,"scale_hero":90,"seo":5324,"stem":5325,"thumbnail":87,"thumbnail_is_logo":90,"__hash__":5326},"news\u002Fnews\u002Fpricing-changes.md","Important Changes to Lead Prosper Pricing Coming In 2024",{"type":8,"value":5145,"toc":5313},[5146,5149,5153,5156,5162,5165,5169,5172,5175,5272,5275,5279,5282,5285,5288,5292,5295,5299,5302,5305,5307],[11,5147,5148],{},"Lead Prosper is dedicated to optimizing and enhancing our user’s lead distribution experience, and we're constantly evolving to meet those needs. Meeting those needs requires growing, and we are excited to announce a change in our pricing structure that’s coming February 2024. This change is part of our commitment to deliver great value and maintain the quality service you rely on.",[108,5150,5152],{"id":5151},"whats-changing","What's Changing?",[11,5154,5155],{},"Starting on February 1st, 2024, we will introduce a new pricing model at Lead Prosper. To ensure we can continue providing you with the best service possible, there will be a monthly minimum of $500 per account.",[11,5157,5158,5161],{},[15,5159,5160],{},"TL;DR"," - Our pricing structure remains largely unchanged, with the exception of a monthly minimum charge at the beginning of each month. Tiers 1 and 2 from our previous pricing are now included, and the overage tiers are priced the same as our existing tiers 3 and above. If you are currently spending $500 or more, your monthly expenses will likely remain consistent.",[11,5163,5164],{},"The existing wallet system will be discontinued, and any overage balance will be charged directly to the card on file on a threshold billing model. Initially, for many users, this initial threshold amount will be $100. The minimum threshold can increase over time based on your account's positive payment history.",[108,5166,5168],{"id":5167},"what-does-this-include","What Does This Include?",[11,5170,5171],{},"The monthly minimum of $500 per account covers 5,000 leads, 200K pings, and 200K pre-pings. These allocations reset each month and do not roll over. Any overages beyond these monthly allotments will be charged according to our tiered pricing structure.",[11,5173,5174],{},"Here is how the tiered pricing will work as of February 1st:",[2428,5176,5177,5190],{},[2431,5178,5179],{},[2435,5180,5181,5184,5187],{},[2439,5182,5183],{},"Tier",[2439,5185,5186],{},"Leads",[2439,5188,5189],{},"Price Per Lead",[2460,5191,5192,5202,5212,5222,5232,5242,5252,5262],{},[2435,5193,5194,5196,5199],{},[2465,5195,3853],{},[2465,5197,5198],{},"5,000",[2465,5200,5201],{},"$0 (included in monthly fee)",[2435,5203,5204,5206,5209],{},[2465,5205,2467],{},[2465,5207,5208],{},"5,001 - 10,000",[2465,5210,5211],{},"$0.05",[2435,5213,5214,5216,5219],{},[2465,5215,2496],{},[2465,5217,5218],{},"10,001 - 50,000",[2465,5220,5221],{},"$0.02",[2435,5223,5224,5226,5229],{},[2465,5225,2519],{},[2465,5227,5228],{},"50,001 - 100,000",[2465,5230,5231],{},"$0.015",[2435,5233,5234,5236,5239],{},[2465,5235,2542],{},[2465,5237,5238],{},"100,001 - 500,000",[2465,5240,5241],{},"$0.002",[2435,5243,5244,5246,5249],{},[2465,5245,2566],{},[2465,5247,5248],{},"500,001 - 1,000,000",[2465,5250,5251],{},"$0.0012",[2435,5253,5254,5256,5259],{},[2465,5255,2591],{},[2465,5257,5258],{},"1,000,001 - 5,000,000",[2465,5260,5261],{},"$0.0007",[2435,5263,5264,5266,5269],{},[2465,5265,2617],{},[2465,5267,5268],{},"5,000,001+",[2465,5270,5271],{},"$0.0005",[11,5273,5274],{},"All third-party integrations, including fraud detection, data validation, and compliance checks, will still be subject to the same per-use fees. These usage fees will accrue to your account balance which will be subject to threshold billing.",[108,5276,5278],{"id":5277},"how-will-it-work","How Will It Work?",[11,5280,5281],{},"On the first of each month you will be billed for the $500 monthly minimum. Following that any overages and third-party integration usage charges will be subject to the billing threshold model.",[11,5283,5284],{},"Billing thresholds start at $100 for all accounts and can be raised after successful payments. The size of the increase depends on your currency and other factors. However, if you have trouble paying your balance, your threshold might be lowered.",[11,5286,5287],{},"For Example: Imagine your billing threshold is initially set at $100. On June 1st, you're charged $500 for starting. By June 9th, you've used your monthly quota of 5,000. On June 10th, at 2 PM, you process 2,000 more leads at $0.05 each (Tier 1 pricing), reaching your $100 threshold, which triggers a charge on your card. By the day's end, you've added 1,200 more leads, making your balance $60. On June 11th, by noon, you've processed 800 more leads, costing $40. This, added to the previous day's balance, hits your $100 threshold again, leading to another charge. Every time you reach your threshold, your balance resets to $0. Any remaining balance at month's end is cleared, so you start the next month with a $0 balance.",[108,5289,5291],{"id":5290},"why-the-change","Why The Change?",[11,5293,5294],{},"At Lead Prosper, our commitment is to provide you with the best product and support possible. This pricing adjustment enables us to maintain the high level of service you expect. It allows us to invest in technology, enhance our services, expand our team, and continue delivering outstanding support to you.",[108,5296,5298],{"id":5297},"were-here-for-you","We're Here For You.",[11,5300,5301],{},"We understand that changes can raise questions. We are here to assist you every step of the way. If you have concerns or need clarification about these changes, please don't hesitate to reach out to our support team. We are more than happy to help and ensure a smooth transition.",[11,5303,5304],{},"We value your business and the trust you have placed in us. Thank you for your continued partnership, and we look forward to a great new year!",[1430,5306],{},[11,5308,5309,5310,5312],{},"Warm Regards,",[3829,5311],{},"\nThe Lead Prosper Team",{"title":84,"searchDepth":85,"depth":85,"links":5314},[5315,5316,5317,5318,5319],{"id":5151,"depth":224,"text":5152},{"id":5167,"depth":224,"text":5168},{"id":5277,"depth":224,"text":5278},{"id":5290,"depth":224,"text":5291},{"id":5297,"depth":224,"text":5298},"2023-11-08","Lead Prosper is dedicated to optimizing and enhancing our user’s lead distribution experience, and we're constantly evolving to meet those needs. Meeting those needs requires growing, and we are excited to announce a change in our pricing structure that’s coming February 2024.",{},"\u002Fnews\u002Fpricing-changes",{"title":5143,"description":5321},"news\u002Fpricing-changes","6GK-j--YcBIfJ45nVyNZbVHsweMRIElwJdQW3u9htfc",{"id":5328,"title":5329,"body":5330,"custom_css":87,"date":5419,"description":5420,"draft":90,"extension":91,"image":5421,"meta":5422,"navigation":94,"path":5423,"scale_hero":90,"seo":5424,"stem":5425,"thumbnail":5426,"thumbnail_is_logo":90,"__hash__":5427},"news\u002Fnews\u002Flead-prosper-introducing-new-trustedform-v4-integration.md","Lead Prosper Introducing New TrustedForm v4 Integration",{"type":8,"value":5331,"toc":5416},[5332,5337,5340,5347,5350,5359,5365,5368,5376,5382,5385,5396,5399,5407,5410,5413],[5333,5334,5336],"h2",{"id":5335},"updates-to-our-trustedform-integration","Updates To Our TrustedForm Integration",[11,5338,5339],{},"TrustedForm has announced that as of December 31st of this year they will be moving away from and retiring v2 and v3 of their API. In order to ensure there are no interruptions, we have added a new TrustedForm integration that will need to be set up and configured, and as of December 31st the current v2 \u002F v3 version of the TrustedForm API will cease to work. If you are not using the TrustedForm integration at this time then there’s no changes needed on your end, this only applies to users who are currently using the TrustedForm v2 \u002F v3 integration with their campaign(s).",[11,5341,5342,5343,1152],{},"The latest updates to their API include changes to information required to claim and view TrustedForm session replays, new API schema, and updates to their TrustedForm Insights product. To learn more you can read their article going over v4 ",[216,5344,3694],{"href":5345,"rel":5346},"https:\u002F\u002Fcommunity.activeprospect.com\u002Fposts\u002F5066720-introducing-trustedform-certificate-api-v4-0?_gl=1*1xw1sox*_ga*NzA2MTE4MDYyLjE2ODE5NDE2OTc.*_ga_QHXBV6N7D1*MTY5ODEwOTM4Mi40Ny4xLjE2OTgxMDk3NjQuNjAuMC4w&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_TF4RcRCI1uA0ujPyoo2dTxXU_PCICZv7a2AEVgKTdKPeVG4GetC6kakr1SZKM3uRzWiI1",[931],[11,5348,5349],{},"What does this mean for our Lead Prosper users who are currently integrated with TrustedForm? Well, two things need to happen in order for you to be able to use our v4 integration with TrustedForm to validate and match the data that is being sent by your suppliers against the stored TrustedForm data.",[11,5351,5352,5353,5358],{},"For starters you need to confirm that your TrustedForm account is upgraded to use v4 of their API. To check you can log in to your account, ",[216,5354,5357],{"href":5355,"rel":5356},"https:\u002F\u002Fapp.trustedform.com\u002Fsettings?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_TF4RcRCI1uA0ujPyoo2dTxXU_PCICZv7a2AEVgKTdKPeVG4GetC6kakr1SZKM3uRzWiI1",[931],"visit this Settings page",", and check the value under API Version. If you see anything other than 4.0 under API Version you will need to reach out to your account manager to discuss updating.",[11,5360,5361],{},[1459,5362],{"alt":5363,"src":5364},"TrustedForm v4 Settings","\u002Fimages\u002Fnews\u002Farticles\u002Ftrustedformv4-settings.webp",[11,5366,5367],{},"Once you have confirmed your account is set up to use TrustedForm API v4.0 you will need to go into each of your campaigns that are utilizing the TrustedForm integration and set up the new TrustedForm v4 integration, including the following updates.",[4388,5369,5370,5373],{},[122,5371,5372],{},"Due to changes to the requirements needed to retain and store a TrustedForm session replay users are going to be required to map the email and \u002F or phone campaign fields in order to complete the TrustedForm integration.",[122,5374,5375],{},"If you want to use TrustedForm Insights with your integration you will need to have at least a TrustedForm Professional account and the TrustedForm Insights product enabled. Check with your account manager to see if the updated Insights product is available with your account if you will continue to need access to that tool.",[11,5377,5378],{},[1459,5379],{"alt":5380,"src":5381},"TrustedForm v4 Configuration","\u002Fimages\u002Fnews\u002Farticles\u002Ftrustedformv4-configure.webp",[11,5383,5384],{},"In order to get even more granular with validations you need to have Insights enabled in your TrustedForm account and you can then check against the following:",[4388,5386,5387,5390,5393],{},[122,5388,5389],{},"Lead Age",[122,5391,5392],{},"Landing Page Domain",[122,5394,5395],{},"Consumer IP Address",[11,5397,5398],{},"Once you've finished configuring the new TrustedForm v4 integration with each of your campaigns, and confirmed that your TrustedForm account is set to use API Version 4.0, you will be able to use the upgraded integration to validate and match the data your Suppliers are sending against the TrustedForm stored data.",[11,5400,5401,5402,1152],{},"For a full support article going over the new TrustedForm v4 Integration, including set up and configuration, ",[216,5403,5406],{"href":5404,"rel":5405},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F219-enabling-trustedform-v4-integration-in-your-lead-prosper-account",[931],"click here",[11,5408,5409],{},"If you have any questions about the integration changes, or any other questions or concerns, please feel free to open a ticket with Support and someone will be more than happy to help!",[11,5411,5412],{},"Stay tuned for more exciting feature announcements!",[11,5414,5415],{},"-Lead Prosper Team",{"title":84,"searchDepth":85,"depth":85,"links":5417},[5418],{"id":5335,"depth":85,"text":5336},"2023-10-26","We have added a new TrustedForm integration that will need to be set up and configured","\u002Fimages\u002Fnews\u002Ftrustedformv4.webp",{},"\u002Fnews\u002Flead-prosper-introducing-new-trustedform-v4-integration",{"title":5329,"description":5420},"news\u002Flead-prosper-introducing-new-trustedform-v4-integration","\u002Fimages\u002Fnews\u002Fthumb-trustedformv4.webp","1FDiHzdIpWNSmsgQB627xMnvHObUtxiH5eWLDN38_3A",{"id":5429,"title":5430,"body":5431,"custom_css":87,"date":5524,"description":5525,"draft":90,"extension":91,"image":5526,"meta":5527,"navigation":94,"path":5528,"scale_hero":90,"seo":5529,"stem":5530,"thumbnail":87,"thumbnail_is_logo":90,"__hash__":5531},"news\u002Fnews\u002Fnavigating-legal-lead-purchases-in-a-dynamic-ping-post-environment.md","Navigating Legal Lead Purchases in a Dynamic Ping \u002F Post Environment",{"type":8,"value":5432,"toc":5522},[5433,5436,5441,5444,5449,5452,5466,5471,5474,5514,5519],[11,5434,5435],{},"In the ever-evolving legal industry, acquiring high-quality leads is crucial for sustained growth and success. Many lead suppliers now utilize the dynamic ping post system to maximize revenue by auctioning leads in real time. In this article, we'll explore how to ensure you get the right data, maintain compliance, and mitigate risks when buying legal leads in a ping post environment.",[11,5437,5438],{},[15,5439,5440],{},"Understanding the Ping Post Process",[11,5442,5443],{},"Ping post is a dynamic bidding process where lead suppliers send non-identifiable information about a lead to multiple potential buyers simultaneously. In the legal sector, this typically includes details like a zip code and an incident date. Buyers respond with their bids, and the lead is awarded to the highest bidder within seconds. This real-time competition ensures that leads are sold for their maximum value.",[11,5445,5446],{},[15,5447,5448],{},"Getting the Data You Need",[11,5450,5451],{},"When purchasing legal leads from third-party suppliers, it's essential to receive accurate and well-structured data. Here are some key considerations:",[4388,5453,5454,5460],{},[122,5455,5456,5459],{},[15,5457,5458],{},"Data Validation:"," Ensure that the data you receive is accurate and in the format you expect. In legal cases, you may need to filter leads based on specific data points, such as the incident date, to ensure they fall within your state's statute of limitations.",[122,5461,5462,5465],{},[15,5463,5464],{},"Representation Status:"," Implement a filter to check whether the consumer has confirmed that they are already represented by a lawyer. This filter helps you avoid wasting resources on leads that are not relevant to your legal services.",[11,5467,5468],{},[15,5469,5470],{},"Staying Compliant with Legal Leads",[11,5472,5473],{},"Buying leads from third parties carries inherent risks, but you can reduce these risks through the use of available tools and services. Here are some strategies for maintaining compliance:",[4388,5475,5476,5490,5502],{},[122,5477,5478,5481,5482,2071,5485,5489],{},[15,5479,5480],{},"Proof of Consent:"," Services like ",[216,5483,4471],{"href":4339,"rel":5484},[931],[216,5486,5488],{"href":4345,"rel":5487},[931],"ActiveProspect's TrustedForm"," provide proof of consent and video playback. Set up these services to verify the validity of consent, confirm the lead's age, check the time spent on the form, and ensure that the fingerprint matches.",[122,5491,5492,5495,5496,5501],{},[15,5493,5494],{},"IP Address Checks:"," Utilize services like ",[216,5497,5500],{"href":5498,"rel":5499},"https:\u002F\u002Ftheipregistry.org\u002F",[931],"IP Registry"," to conduct multiple checks on the lead's IP address. This helps confirm that the lead is not using a VPN or a known bot browser, adding an extra layer of security.",[122,5503,5504,5507,5508,5513],{},[15,5505,5506],{},"Black List Alliance:"," Consider using ",[216,5509,5512],{"href":5510,"rel":5511},"https:\u002F\u002Fwww.blacklistalliance.com\u002F",[931],"Black List Alliance",", which safeguards against predatory litigation and offers comprehensive compliance training to ensure your marketing campaigns remain trouble-free. This service is invaluable in protecting your legal practice from potential legal challenges.",[11,5515,5516],{},[15,5517,5518],{},"Conclusion",[11,5520,5521],{},"Navigating the intricacies of buying legal leads in a ping post environment requires a combination of vigilance, data validation, and compliance measures. While the dynamic nature of ping post auctions can be profitable, it also poses risks. By using tools such as TrustedForm, IP Registry, and services like Black List Alliance, you can mitigate these risks and optimize your lead acquisition efforts. In the competitive legal landscape, staying ahead means not only getting the right leads but also doing so responsibly and in accordance with the law.",{"title":84,"searchDepth":85,"depth":85,"links":5523},[],"2023-10-06","Lead Prosper gives law firms the ability to purchase compliant, quality leads from suppliers who are using ping-post systems to sell leads in real-time.","\u002Fimages\u002Fnews\u002Flegal-leads.webp",{},"\u002Fnews\u002Fnavigating-legal-lead-purchases-in-a-dynamic-ping-post-environment",{"title":5430,"description":5525},"news\u002Fnavigating-legal-lead-purchases-in-a-dynamic-ping-post-environment","jXvRgQQlF__RYcoohTU9KmGV3CG0KLB3eqK_RrFr8mQ",{"id":5533,"title":5534,"body":5535,"custom_css":87,"date":5584,"description":5585,"draft":90,"extension":91,"image":5586,"meta":5587,"navigation":94,"path":5588,"scale_hero":90,"seo":5589,"stem":5590,"thumbnail":5591,"thumbnail_is_logo":90,"__hash__":5592},"news\u002Fnews\u002Fburn-after-reading-introducing-sensitive-fields.md","Burn After Reading - Introducing Sensitive Fields",{"type":8,"value":5536,"toc":5582},[5537,5540,5543,5560,5570,5573,5576],[11,5538,5539],{},"Lead Prosper is happy to announce that we’ve pushed a new feature that gives our users the ability to securely pass sensitive data from a Supplier to a Buyer, without ever storing the actual values. In the past posting or storing any sensitive information such as Social Security Number, Bank Account information, Credit Card details, etc. was against Lead Prosper’s TOS. With the new sensitive fields feature we are able to open the door for lead distribution across financial verticals such as Mortgages, Business Loans, Auto Loans, Medicare, and any other vertical where the need for such highly sensitive lead information is required.",[11,5541,5542],{},"Examples of values that would be considered sensitive data are:",[119,5544,5545,5548,5551,5554,5557],{},[122,5546,5547],{},"Social Security Numbers",[122,5549,5550],{},"Passport Number",[122,5552,5553],{},"Driver’s License Number",[122,5555,5556],{},"Banking \u002F Financial Institution Details",[122,5558,5559],{},"Credit Card Information",[11,5561,5562],{},[15,5563,5564,5565],{},"Read our knowledge base article on ",[216,5566,5569],{"href":5567,"rel":5568},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F202-posting-sensitive-data-to-your-buyers-with-sensitive-fields",[931],"Sensitive Fields",[11,5571,5572],{},"When a campaign field is marked as Sensitive the data will only be ‘visible’ in real-time as it’s posted to your Buyers. After the POST the data is essentially dropped and updated to a simple three-asterisk *** value across our entire platform - including PING \u002F POST logs, leads, analytics, etc. This new feature will open the door for Lead Prosper users to be able to start working with leads across new verticals dealing with sensitive information.",[11,5574,5575],{},"To enable a campaign as a sensitive field is as simple as toggling a switch. Go to your Campaign > Campaign Fields, browse to the field(s) you want to mark as sensitive, and flip the newly added toggle in the Sensitive column. That’s all you have to do. All data passed through that field from then on will be considered sensitive and dropped.",[11,5577,5578],{},[1459,5579],{"alt":5569,"src":5580,"title":5581},"\u002Fimages\u002Fnews\u002Farticles\u002Fupdate-existing-campaign-field-to-sensitive-data-field.png","Update Existing Cmapaign Field To Sensitive Data Field",{"title":84,"searchDepth":85,"depth":85,"links":5583},[],"2023-09-21","Lead Prosper is happy to announce that we’ve pushed a new feature that gives our users the ability to securely pass sensitive data from a Supplier to a Buyer.","\u002Fimages\u002Fnews\u002Fsensitive-fields.webp",{},"\u002Fnews\u002Fburn-after-reading-introducing-sensitive-fields",{"title":5534,"description":5585},"news\u002Fburn-after-reading-introducing-sensitive-fields","\u002Fimages\u002Fnews\u002Fthumb-sensitive-fields.webp","b_Wn2RSJeEq2Y8ONZTPX2yn2jV4yFkefy_hmcPc6Qlc",{"id":5594,"title":5595,"body":5596,"custom_css":87,"date":5630,"description":5631,"draft":90,"extension":91,"image":5632,"meta":5633,"navigation":94,"path":5634,"scale_hero":90,"seo":5635,"stem":5636,"thumbnail":5637,"thumbnail_is_logo":90,"__hash__":5638},"news\u002Fnews\u002Fstop-fraud-in-its-tracks-using-lead-prosper-integration-with-ip-quality-score.md","Stop Fraud And Get Better Lead Data With Lead Prosper And IPQualityscore",{"type":8,"value":5597,"toc":5628},[5598,5601,5604,5614,5617,5620],[11,5599,5600],{},"Lead generation is a crucial part of any business, but the rise in fraudulent internet activity means that digital lead-gen efforts can quickly become a burden instead of a boost to your sales initiatives. Without fraud prevention, you’re looking at wasted time, lost revenue, a damaged reputation, and potential legal complications. To protect the bottom line of your business, it’s more important than ever to make sure that the leads you're generating are legitimate. That's where Lead Prosper's integration with IP Quality Score comes in.",[11,5602,5603],{},"IPQualityScore provides best-in-class fraud prevention tools and bot protection, featuring better accuracy, worldwide coverage, and fewer false positives than similar vendors. With Lead Prosper's integration, you can take advantage of the same tools trusted by Fortune 500 companies in just a few seconds, stopping bots, fraudulent devices, and risky IPs from polluting your lead-gen campaigns.",[11,5605,5606,5607,5613],{},"The suite of tools provided by IP Quality Score includes Bot Detection, Proxy & VPN Detection, Email Validation, Device Fingerprinting, and User & Transaction Scoring tools. These tools can easily integrate with any platform in minutes, making it easy to deploy them in your Lead Prosper campaigns. With IP Quality Score, you can permanently stop bots, fake and abusive users, chargebacks, click fraud, and other types of abuse. There’s even a ",[216,5608,5612],{"href":5609,"target":5610,"title":5611},"https:\u002F\u002Fwww.ipqualityscore.com\u002Ffree-ip-lookup-proxy-vpn-test","_blank","IPQualityScore IP Lookup","free IPQualityScore IP lookup"," that can lookup IP address information and provide a full risk analysis report.",[11,5615,5616],{},"One of the key features of IP Quality Score's fraud prevention suite is the ability to score user data such as an IP address or device, email address, phone number, or complete billing details. This capability allows you to generate real-time fraud scores and over 25 risk-analysis data points to analyze how likely a user or visitor is to engage in fraudulent behavior. Plus, their fraud prevention tools even learn from your audience to improve future scoring models, and new patterns of fraudulent behavior are detected across their network every few seconds.",[11,5618,5619],{},"With Lead Prosper's integration with IPQS, you can filter out fraudulent leads in real-time — before they negatively impact your business or the business of your customers. With the ability to activate a suite of fraud prevention tools from within your Lead Prosper account, it’s never been easier to protect your business and ensure the leads you're generating are of the highest quality.",[11,5621,5622,5623,1152],{},"For more information about IPQS or to create an account, visit ",[216,5624,5627],{"href":5625,"target":5610,"title":5626},"https:\u002F\u002Fwww.ipqualityscore.com\u002F","IPQS","IPqualityscore.com",{"title":84,"searchDepth":85,"depth":85,"links":5629},[],"2023-04-26","Filter out bots, fake users, and risky IPs in real-time and stop fraudulent leads - Lead Prosper's integration with IPQualityScore","\u002Fimages\u002Fnews\u002Fipqs.webp",{},"\u002Fnews\u002Fstop-fraud-in-its-tracks-using-lead-prosper-integration-with-ip-quality-score",{"title":5595,"description":5631},"news\u002Fstop-fraud-in-its-tracks-using-lead-prosper-integration-with-ip-quality-score","\u002Fimages\u002Fnews\u002Fthumb-ipqs.webp","pAHUNiiED1ufd7VBmkyFrWSWlWZtyectQbvZr3Rb2dg",{"id":5640,"title":5641,"body":5642,"custom_css":87,"date":5729,"description":5730,"draft":90,"extension":91,"image":5731,"meta":5732,"navigation":94,"path":5733,"scale_hero":90,"seo":5734,"stem":5735,"thumbnail":5736,"thumbnail_is_logo":90,"__hash__":5737},"news\u002Fnews\u002Fping-post-delivery-powerful-real-time-lead-exchange.md","How Lead Prosper Creates A Powerful Real-Time Lead Exchange Using Ping Post",{"type":8,"value":5643,"toc":5727},[5644,5653,5658,5661,5665,5668,5676,5679,5683,5686,5724],[11,5645,5646,5647,5652],{},"In today’s lead distribution industry, it is impossible to overstate the importance of buying and selling leads in real-time. For buyers, knowing upfront that they are acquiring high-quality leads gives them a greater chance of conversion, increases potential ROI, and gives them peace of mind that they aren’t wasting time and money on low-quality data. For suppliers, they have additional control of who buys their leads and at what price. They can choose to sell to the highest bidder, penalize unreliable buyers, set rules and filters, or any number of other options that can increase efficiency of their lead delivery. ",[216,5648,5651],{"href":5649,"target":5610,"title":5650},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Fping-post-is-a-win-win-for-lead-buyers-and-sellers","Unlock the benefits on real-time lead distribution with Ping Post","For both suppliers and buyers, Ping Post unlocks the benefits of real-time lead distribution",", but in this article, we’ll focus on how lead suppliers can ping post leads to their buyers.",[5654,5655,5657],"h5",{"id":5656},"what-is-ping-post","What is Ping Post?",[11,5659,5660],{},"Ping Post is a lead distribution method commonly used in the online advertising and affiliate marketing industry. Ping Post allows advertisers to receive real-time bids from multiple lead buyers for a single lead.",[5654,5662,5664],{"id":5663},"delivering-to-buyers-ping-post","Delivering to Buyers Ping Post",[11,5666,5667],{},"When a consumer submits their information through an online form such as a loan application or insurance quote request, the lead is typically sent to a lead distribution platform. The distribution platform system acts as an intermediary between the advertiser and the lead buyer. In a Ping Post lead bid system, the platform then sends a notification to multiple lead buyers, who can submit a bid for the lead in real-time.",[11,5669,5670,5671,5675],{},"After the bids are received, ",[216,5672,5674],{"href":5673,"target":5610},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Fping-post-feature-spotlight-highest-bidder","the advertiser can choose to accept the highest bid"," or set specific criteria for accepting bids. Once a bid is accepted, the full lead or “post” \t\t\t\tis then sent to the buyer, who can follow up with the lead and attempt to convert them into a customer.",[11,5677,5678],{},"A Ping Post lead bid system is an efficient way of distributing leads as it allows advertisers to receive competitive bids for their leads, while also allowing lead buyers and affiliates to have the opportunity to purchase leads that match their specific criteria. It has become a popular method in the online advertising and affiliate marketing industry.",[5654,5680,5682],{"id":5681},"benefits-of-lead-distribution-software-with-ping-post","Benefits of Lead Distribution Software with Ping Post",[11,5684,5685],{},"As a real-time lead distribution system, Ping Post allows businesses to quickly and efficiently distribute leads to multiple buyers simultaneously. There are several reasons why a business should explore Ping Post as their real-time action:",[4388,5687,5688,5694,5700,5706,5712],{},[122,5689,5690,5693],{},[15,5691,5692],{},"Speed:"," With a Ping Post platform, businesses can distribute leads in real-time, which means that potential customers can be contacted immediately after expressing interest. This increases the likelihood of converting leads into sales because the customer is still engaged and interested.",[122,5695,5696,5699],{},[15,5697,5698],{},"Efficiency:"," A Ping Post platform allows businesses to distribute leads to multiple buyers simultaneously. This means that businesses can maximize the potential for lead conversion by reaching out to multiple potential buyers at once.",[122,5701,5702,5705],{},[15,5703,5704],{},"Customization:"," Ping Post software allows businesses to customize their lead distribution strategy based on their specific needs. For example, businesses can set up Ping Post to distribute leads based on geographic location or other criteria that are important to them.",[122,5707,5708,5711],{},[15,5709,5710],{},"Flexibility:"," Ping Post software can be integrated with a variety of different systems, including CRMs and marketing automation platforms. This allows businesses to streamline their lead generation and follow-up processes and optimize their sales funnel.",[122,5713,5714,5717,5718,5723],{},[15,5715,5716],{},"Pricing:"," Ping Post lead distribution software can be expensive, but it does not have to be. Lead Prosper offers powerful lead distribution with a ",[216,5719,5722],{"href":5720,"rel":5721},"https:\u002F\u002Fleadprosper.io\u002Fpricing",[931],"tiered pricing system",", leads get cheaper as volume increases, creating unmatched savings for large brokers. At the same time, Lead Prosper’s $500 monthly minimum covers 5,000 leads, 200K pings, and 200K pre-pings. Also included are dedicated Account managers who help provide proactive insights into your campaigns, troubleshoot ongoing supplier and buyer issues, and more!",[11,5725,5726],{},"Ping Post real time lead distribution software companies like Lead Prosper can help businesses to increase the efficiency and effectiveness of their lead generation and conversion processes, ultimately leading to increased revenue and growth.",{"title":84,"searchDepth":85,"depth":85,"links":5728},[],"2023-04-03","Learn how Ping Post facilitates real-time lead exchange, empowering businesses to maximize lead conversion on Lead Prosper's Platform","\u002Fimages\u002Fnews\u002Fping-post-delivery.webp",{},"\u002Fnews\u002Fping-post-delivery-powerful-real-time-lead-exchange",{"title":5641,"description":5730},"news\u002Fping-post-delivery-powerful-real-time-lead-exchange","\u002Fimages\u002Fnews\u002Fthumb-ping-post-delivery.webp","vzBCMsSHXKwIJ_vbOxeEp9UlKMa9LoZ2eq1vxkBHmVo",{"id":5739,"title":5740,"body":5741,"custom_css":87,"date":5818,"description":5819,"draft":90,"extension":91,"image":5820,"meta":5821,"navigation":94,"path":5822,"scale_hero":90,"seo":5823,"stem":5824,"thumbnail":87,"thumbnail_is_logo":94,"__hash__":5825},"news\u002Fnews\u002Flinking-lead-prosper-with-swipe-pages.md","Create Landing Pages With Lead Distribution With Swipe Pages And Lead Prosper",{"type":8,"value":5742,"toc":5816},[5743,5746,5750,5753,5757,5777,5781,5784,5788,5797,5801,5804,5813],[11,5744,5745],{},"If you’re in the lead-gen industry, you know that creating beautiful, high-converting landing pages is key to building a successful business. Because agility is just as important, many business owners will add a purpose-built form builder to their lead-gen tech stack so they can rely on proven templates instead of coding each new landing page from scratch. There are lots of options out there, but if you’re looking for a simple yet powerful landing page builder that can help you create stunning pages quickly and easily, look no further than Swipe Pages!",[855,5747,5749],{"id":5748},"what-is-swipe-pages","What Is Swipe Pages?",[11,5751,5752],{},"Swipe Pages is a landing page builder that allows you to create high-converting landing pages in minutes. With a drag-and-drop interface anyone can use and a range of customizable templates to build upon, Swipe Pages makes it easy to craft landing pages for any purpose, from lead generation to e-commerce and more.",[855,5754,5756],{"id":5755},"pricing","Pricing",[11,5758,5759,5760,5765,5766,5770],{},"Swipe Pages offers ",[216,5761,5764],{"href":5762,"target":5610,"title":5763},"https:\u002F\u002Fswipepages.com\u002Fpricing\u002F","Swipe Pages Pricing","a range of pricing plans"," to suit businesses of all sizes. The Startup plan starts at $29\u002Fmonth and includes unlimited landing pages, traffic, and leads, as well as access to all of Swipe Pages' features. The Marketer plan is $59\u002Fmonth and includes additional features such as A\u002FB testing and integrations with popular marketing tools like Mailchimp and HubSpot. For larger businesses with more complex needs, there's the Agency plan, which starts at $119\u002Fmonth and includes features like sub-accounts and custom branding.\n",[1459,5767],{"alt":5768,"src":5769,"title":5768},"SwipePages Pricing Options","\u002Fimages\u002Fnews\u002Farticles\u002Fswipepages_pricing.webp",[5771,5772,5773],"sub",{},[5774,5775,5776],"sup",{},"* Prices as of Mar 2023",[855,5778,5780],{"id":5779},"templates","Templates",[11,5782,5783],{},"One of the great things about Swipe Pages is its range of customizable templates. Whether you're looking for a simple lead generation page or a more complex e-commerce page, Swipe Pages has a template that can help you get started. With over 50 templates to choose from, you're sure to find one that suits your needs. And on the off chance you can't find what you're looking for, you can always start from scratch with a blank template.",[855,5785,5787],{"id":5786},"integrations","Integrations",[11,5789,5790,5791,5796],{},"Swipe Pages offers direct integrations with a range of popular marketing tools including Mailchimp, HubSpot, and Salesforce. Better yet, ",[216,5792,5795],{"href":5793,"target":5610,"title":5794},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=gdbxa79tdxc","Connecting Swipe Pages to Lead Prosper","connecting Swipe Pages to Lead Prosper"," is a breeze, making it easy to add sophisticated real-time routing and automation to your existing tech stack.",[855,5798,5800],{"id":5799},"support","Support",[11,5802,5803],{},"Swipe Pages offers various support channels, including a comprehensive knowledge base with articles and guides on topics such as designing landing pages, integrations, and more. Additionally, users can contact support via email or submit a ticket for any issues they encounter.",[11,5805,5806,5807,5812],{},"Much like ",[216,5808,5811],{"href":5809,"target":5610,"title":5810},"https:\u002F\u002Fwww.leadprosper.io\u002Fconcierge","Lead Prosper Concierge Service","Lead Prosper’s concierge service",", Swipe Pages offers a paid option where a team of experts can help with tasks such as building custom landing pages, creating integrations, and more. Between free and paid support plans, Swipe Pages provides a solid range of resources for users to get the help they need and ensure their experience with the platform is as smooth and successful as possible.",[11,5814,5815],{},"In our experience helping Lead Prosper users who rely on Swipe Pages, we’ve seen it to be a powerful yet user-friendly landing page builder that can help businesses of all sizes generate leads and drive sales. With a range of customizable templates, integrations with popular marketing tools, and competitive pricing plans, Swipe Pages is a great choice for anyone looking to improve their online marketing efforts. Give it a try today and see what Swipe Pages can do for your business.",{"title":84,"searchDepth":85,"depth":85,"links":5817},[],"2023-03-20","Integrate Swipe Pages with Lead Prosper for real-time lead routing and automation and a user-friendly landing page builder","\u002Fimages\u002Fnews\u002Fswipepages.webp",{},"\u002Fnews\u002Flinking-lead-prosper-with-swipe-pages",{"title":5740,"description":5819},"news\u002Flinking-lead-prosper-with-swipe-pages","NjZjDLSBtJ7XEI_6HySbXIMUVZSu9S1MDLOQdikuKPU",{"id":5827,"title":5828,"body":5829,"custom_css":87,"date":5919,"description":5920,"draft":90,"extension":91,"image":5921,"meta":5922,"navigation":94,"path":5923,"scale_hero":90,"seo":5924,"stem":5925,"thumbnail":5926,"thumbnail_is_logo":90,"__hash__":5927},"news\u002Fnews\u002Fpicking-your-platform-how-to-choose-top-lead-distribution-software-for-your-business.md","How To Choose The Best Lead Distribution Software For Your Business",{"type":8,"value":5830,"toc":5917},[5831,5840,5844,5847,5851,5854,5879,5885,5890,5894,5897,5911,5914],[11,5832,5833,5834,5839],{},"Lead generation is a crucial aspect of any business, and once new leads are created, ",[216,5835,5838],{"href":5836,"target":5610,"title":5837},"https:\u002F\u002Fleadprosper.io\u002Fnews\u002Fwhy-you-need-lead-distribution-software","Why you need a lead distribution software","the way leads are managed and distributed can have a huge impact on a company's success",". Armed with the right lead distribution software, businesses can automate their lead distribution process, efficiently routing leads and distributing them to the right person or team immediately after they’re generated. This automation minimizes the chance of human error, and routing in real-time means leads are delivered when they’re the most valuable to the recipient.",[5654,5841,5843],{"id":5842},"lead-distribution-software-an-integral-part-of-the-lead-gen-tech-stack","Lead Distribution Software: An Integral Part of the Lead-Gen Tech Stack",[11,5845,5846],{},"Lead distribution software helps businesses optimize their lead generation and management processes by automatically routing leads based on any number of criteria. Routing could be based on lead information such as zip code or income level, the time and date a lead was created, the source of the lead, or something else. In addition to immediate and accurate distribution of data, lead distribution software provides businesses with valuable insights into the performance of their lead generation and management processes. For example, the software can provide data on lead conversion rates, the quality of different lead sources, and the effectiveness of lead distribution methods. This information can help businesses optimize their lead generation and management processes to improve conversion rates and increase their return on investment.",[5654,5848,5850],{"id":5849},"choosing-the-right-lead-distribution-software-for-your-business","Choosing the Right Lead Distribution Software for Your Business",[11,5852,5853],{},"With so many lead distribution software options on the market, it can be overwhelming to choose the right one for your business. Here are a few factors to consider when choosing the best lead distribution software for your business:",[11,5855,5856,5859,5860,2071,5863,5867,5868,5872,5873,574,5876,1152],{},[15,5857,5858],{},"Features:"," Can the software support your business model and current workflow? Choosing a software that doesn’t accommodate your specific needs can result in an inefficient distribution process that can ultimately hurt your bottom line. Is your business already optimized for automation and scale? You'll want to make sure that the lead distribution software you choose can keep up with your growth. The software should be able to handle the volume of leads your business generates and ensure that they are distributed in a timely and efficient manner. It should also be able to integrate with other tools in your lead-gen tech stack, such as your front-end form (popular options include ",[216,5861,4282],{"href":5862,"target":5610,"title":4282},"https:\u002F\u002Fwww.leadprosper.io\u002Fnews\u002Fbuild-a-beautiful-frontend-for-your-business-with-an-unbounce-landing-page",[216,5864,5866],{"href":5865,"target":5610,"title":5866},"https:\u002F\u002Fwww.leadprosper.io\u002Fnews\u002Fconnect-gravity-forms-to-lead-prosper","Gravity Forms","), your CRM (like HubSpot or Zoho), other marketing automation software such as ",[216,5869,5871],{"href":5870,"target":5610,"title":5871},"https:\u002F\u002Fwww.leadprosper.io\u002Fnews\u002Flead-prosper-helps-users-make-the-most-of-highlevel","GoHighLevel",", and data validation and  compliance tools like ",[216,5874,2384],{"href":5875,"target":5610,"title":2384},"https:\u002F\u002Fwww.leadprosper.io\u002Fnews\u002Feliminate-the-cost-of-bad-data-with-an-xverify-integration",[216,5877,4347],{"href":5878,"target":5610,"title":4347},"https:\u002F\u002Fwww.leadprosper.io\u002Fnews\u002Ftap-into-a-renowned-lead-certification-engine-with-activeprospects-trustedform",[11,5880,5881,5884],{},[15,5882,5883],{},"Usability:"," In the case of self-service options, is the software easy to use? As a software user new to a platform, there’s nothing worse than being overwhelmed with features and options from the get-go. If users have to spend countless hours figuring out how a platform works, the productivity the software was adopted to improve inevitably suffers instead. Users can easily become frustrated and stop using the software altogether. On the other hand, software that can easily be incorporated into existing workflows eliminates the need for extensive training and its associated costs.\nFor self- and full-service options, is it easy to get ahold of support personnel? In today’s software-reliant business world, support teams that take days or weeks to get back to customers just won’t cut it. When businesses rely on technology to operate, near-instant access to support is vital. Without quick and easy solutions to any problems that may arise, profit and productivity can plummet while waiting on a support solution. Support teams that can resolve any issues or questions quickly and efficiently are what truly sets top software platforms apart from all the others.",[11,5886,5887,5889],{},[15,5888,5716],{}," The pricing of software is a vital component to consider when choosing which one is right for your business. A solution that is too expensive can eat into your margins, while one that is too cheap may not offer the features and support that you need. Some platforms also come with exorbitant monthly minimums that far exceed their anticipated use. Finding a balance between cost and value can help ensure that you're getting the best return on your investment. Additionally, some lead distribution software providers may charge extra fees for features like support or data management, so it's important to fully understand the pricing structure before making a decision.",[5654,5891,5893],{"id":5892},"lead-prosper-a-powerful-solution-with-superior-service","Lead Prosper: A Powerful Solution with Superior Service",[11,5895,5896],{},"Lead Prosper is a dynamic lead distribution software that offers a wide range of features to support businesses of all sizes. Some of the key features offered by Lead Prosper are:",[119,5898,5899,5902,5905,5908],{},[122,5900,5901],{},"Easily customizable lead routing and distribution rules based on criteria such as lead source, lead type, and lead priority",[122,5903,5904],{},"Real-time lead tracking and reporting, which enables businesses to monitor lead activity and track the effectiveness of different lead distribution methods",[122,5906,5907],{},"Integration with popular CRMs, such as Salesforce and HubSpot, which streamlines lead management and eliminates manual data entry",[122,5909,5910],{},"Filters and a Dupe Checker which ensure that only new leads that fit the customers’ criteria are accepted",[11,5912,5913],{},"Lead Prosper also offers unparalleled service and support, with knowledgeable support personnel available to assist businesses with any questions or issues they may have as well as an extensive library of online resources. Furthermore, our pricing is reasonable and won't consume too much of your profit margin, with no minimums or contracts required.",[11,5915,5916],{},"Lead distribution software is an important part of the lead-gen tech stack that can help businesses optimize their lead-gen and management processes while gaining valuable insights into the performance of their lead distribution efforts. By choosing the right lead distribution software, businesses can increase their operating efficiency, improve lead conversion rates, and maximize their return on investment. And if you're looking for a powerful lead distribution software with superior service and support, look no further than Lead Prosper.",{"title":84,"searchDepth":85,"depth":85,"links":5918},[],"2023-02-28","Find the perfect lead distribution software for your business with Lead Prosper's powerful solution to route and manage your leads","\u002Fimages\u002Fnews\u002Fpicking-your-platform.webp",{},"\u002Fnews\u002Fpicking-your-platform-how-to-choose-top-lead-distribution-software-for-your-business",{"title":5828,"description":5920},"news\u002Fpicking-your-platform-how-to-choose-top-lead-distribution-software-for-your-business","\u002Fimages\u002Fnews\u002Fthumb-picking-your-platform.webp","BC96o1lG0VsNkUwP_5l92SnwYjLtPZV9PMru1b6_Io8",{"id":5929,"title":5930,"body":5931,"custom_css":87,"date":6040,"description":6041,"draft":90,"extension":91,"image":6042,"meta":6043,"navigation":94,"path":6044,"scale_hero":90,"seo":6045,"stem":6046,"thumbnail":87,"thumbnail_is_logo":94,"__hash__":6047},"news\u002Fnews\u002Fbuild-a-beautiful-frontend-for-your-business-with-an-unbounce-landing-page.md","Use Lead Prosper With Unbounce To Build A Beautiful Front-End Landing Page",{"type":8,"value":5932,"toc":6038},[5933,5941,5949,5953,5956,5960,5963,5967,5970,5974,5982,5993,5997,6005,6009,6012,6032],[11,5934,5935,5936,5940],{},"Lead Prosper underpins ",[216,5937,5939],{"href":5938,"target":5610},"https:\u002F\u002Fwww.leadprosper.io\u002Fnews\u002Fwhy-you-need-lead-distribution-software","the back-end of many lead-gen businesses",", enabling them to deliver valuable leads to buyers automatically, in real-time, and at scale — but we get asked all the time what we recommend for the front-end. The good news is that there are a ton of great form-building options out there.",[11,5942,5943,5944,5948],{},"Today, we’ll look into Unbounce, starting with an overview and then diving into Unbounce pricing, Unbounce support, the templates offered with the software, and the various Unbounce integrations that can make your life easier. As you decide whether Unbounce is the right tool for you, keep in mind we’ve made ",[216,5945,5947],{"href":5946,"target":5610},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=wya7hgTrqjU","connecting Unbounce to Lead Prosper"," incredibly easy, so if speed and scale are paramount, it could be an excellent choice.",[5654,5950,5952],{"id":5951},"what-is-unbounce","What is Unbounce?",[11,5954,5955],{},"Unbounce is a powerful landing page builder that provides you with everything you need to create stunning and effective landing pages for your business. With Unbounce, you can easily build high-converting landing pages without any coding experience, thanks to its user-friendly drag-and-drop interface and extensive library of customizable Unbounce templates. In this sense, it’s much like Lead Prosper, distilling a complex and powerful product into a highly usable interface that anyone can take advantage of. Unbounce is the perfect tool for marketers, entrepreneurs, and business owners who want to take their online marketing efforts to the next level.",[5654,5957,5959],{"id":5958},"unbounce-integrations","Unbounce Integrations",[11,5961,5962],{},"Unbounce offers a wide range of integrations that allow you to seamlessly connect your Unbounce landing pages to the other tools and services you rely on. With Unbounce integrations, you can easily connect your landing pages to your favorite marketing, sales, and customer service tools, enabling you to automate and streamline your workflows. Whether you're looking to integrate with tools like Hubspot, Marketo, or Salesforce, Unbounce has you covered. Thanks to the Unbounce webhook capability, the options for building out your tech stack are virtually limitless.",[5654,5964,5966],{"id":5965},"unbounce-templates","Unbounce Templates",[11,5968,5969],{},"There’s nothing worse than trying to design a beautiful page from scratch, which is why Unbounce provides you with a wide range of customizable templates that you can use to kickstart your landing page development. With Unbounce templates, you can create stunning landing pages without any design experience, and you know from the beginning that they’re optimized for conversions. You can choose from a variety of Unbounce templates that are tailored to specific industries and use cases, making it easy for you to find the perfect template for your business needs.",[5654,5971,5973],{"id":5972},"unbounce-pricing","Unbounce Pricing",[11,5975,5976,5977,5981],{},"Unbounce offers flexible and affordable pricing plans that are designed to meet the needs of businesses of all sizes. Whether you're a small business owner or an enterprise-level marketer, Unbounce has a pricing plan that is right for you. With a variety of ",[216,5978,5980],{"href":5979,"target":5610},"https:\u002F\u002Funbounce.com\u002Fpricing\u002F","Unbounce pricing options",", you can get access to all the features you need to create and manage effective landing pages, without breaking the bank. If you’re operating from a single domain, the basic Launch plan includes unlimited Unbounce landing pages, up to 20,000 visitors, and 500 conversions starting at $74\u002Fmonth. If you’re aiming to capture more than 5,000 conversions per month, you’ll want to reach out to Unbounce support for a custom pricing plan.",[11,5983,5984,5988],{},[1459,5985],{"alt":5986,"src":5987,"title":5986},"Unbounce Pricing Options","\u002Fimages\u002Fnews\u002Farticles\u002Funbounce_pricing.webp",[5771,5989,5990],{},[5774,5991,5992],{},"* Prices as of Feb 2023",[5654,5994,5996],{"id":5995},"unbounce-support","Unbounce Support",[11,5998,5999,6000,6004],{},"Speaking of support, Unbounce provides you with a wide range of support resources, so you can get the help you need when you need it. Whether you're looking for guidance on using Unbounce landing pages or need help with a technical issue, ",[216,6001,6003],{"href":6002,"target":5610},"https:\u002F\u002Funbounce.com\u002Fcontact-us\u002Fsupport\u002F","Unbounce support is almost always available",". Chat, phone, and email options are all available from 1am to 8pm PST during the week, and the email ticketing system is available on weekends from 9am to 9pm PST. With Unbounce support, you can get the answers you need to get the most out of your landing pages so you can focus on growing your business.",[5654,6006,6008],{"id":6007},"reap-the-benefits-of-unbounce-landing-pages","Reap the Benefits of Unbounce Landing Pages",[11,6010,6011],{},"By using Unbounce landing pages, you can unlock a wide range of benefits that will help you grow your business. With Unbounce, you can:",[4388,6013,6014,6020,6026],{},[122,6015,6016,6019],{},[15,6017,6018],{},"Improve conversion rates:"," Unbounce provides you with the tools and resources you need to create landing pages that are optimized for conversions. Whether you're looking to increase sales, generate leads, or build your email list, Unbounce can help you get the results you're looking for.",[122,6021,6022,6025],{},[15,6023,6024],{},"Save time and effort:"," With Unbounce, you can create and manage your landing pages with ease, thanks to its user-friendly drag-and-drop interface and customizable templates. You can save time and effort by automating your workflows with Unbounce integrations, and focus on growing your business.",[122,6027,6028,6031],{},[15,6029,6030],{},"Get expert support:"," Unbounce provides you with a wide range of support resources, so you can get the help you need when you need it. Whether you're looking for guidance on using Unbounce landing pages or need help with a technical issue, Unbounce support is always available to assist you.",[11,6033,6034,6035,1152],{},"Unbounce landing pages provide you with everything you need to create and manage effective landing pages for your lead-gen business. Whether you're looking to improve conversion rates, save time and effort to help your company scale, or get access to expert support and spend less time troubleshooting, Unbounce has you covered — and for help connecting your Unbounce forms to your lead distribution on the back end, be sure to check out our video on ",[216,6036,6037],{"href":5946,"target":5610},"how to connect Unbounce to Lead Prosper",{"title":84,"searchDepth":85,"depth":85,"links":6039},[],"2023-02-14","Easily integrate Unbounce with Lead Prosper for seamless lead distribution and management and stunning effective landing pages.","\u002Fimages\u002Fnews\u002Funbounce.webp",{},"\u002Fnews\u002Fbuild-a-beautiful-frontend-for-your-business-with-an-unbounce-landing-page",{"title":5930,"description":6041},"news\u002Fbuild-a-beautiful-frontend-for-your-business-with-an-unbounce-landing-page","VqhSWd3FBs8EE2tehjOBqf_yo1DPKWnKJUGkatsrYPc",{"id":6049,"title":6050,"body":6051,"custom_css":87,"date":6110,"description":6111,"draft":90,"extension":91,"image":6112,"meta":6113,"navigation":94,"path":6114,"scale_hero":90,"seo":6115,"stem":6116,"thumbnail":6117,"thumbnail_is_logo":90,"__hash__":6118},"news\u002Fnews\u002Fwhy-you-need-lead-distribution-software.md","Increase Revenue, Maximize Satisfaction, And Save Time With Lead Prosper",{"type":8,"value":6052,"toc":6108},[6053,6056,6059,6063,6066,6070,6073,6093,6096],[11,6054,6055],{},"We’re constantly surprised by the number of puzzled expressions we see at trade shows when we say we’re a lead distribution platform. Even at events like LeadsCon or Affiliate Summit that are specific to the lead-gen industry — an industry that prioritizes speed and scale above almost anything else — we’ll hear “Why wouldn’t I just email my leads to customers?” or “My leads are automatically uploaded to a Google Sheet when they fill out a form.”",[11,6057,6058],{},"To be fair, these reactions are typically from smaller businesses or even solopreneurs, but that’s no excuse! In fact, small, scrappy companies arguably have an even bigger need for business process automation, because their teams are lean and every hour counts. The bottom line is that lead distribution software is a critical, back-end tool for businesses that want to increase revenue and maximize customer satisfaction. Lead distribution software allows companies to streamline and automate their lead distribution processes, resulting in a more efficient and effective lead management system. In this article, we’ll discuss why you need lead distribution software and the benefits it offers over more manual distribution processes.",[5654,6060,6062],{"id":6061},"what-is-lead-distribution-software","What is Lead Distribution Software?",[11,6064,6065],{},"Lead distribution software, sometimes referred to as lead management software, helps businesses manage their lead generation and distribution processes. It is designed to automate the flow of leads from their creation to delivery to the end buyer, and this automation enables leads to be routed from source to destination in real-time. The software typically integrates with other tools, such as marketing automation systems, customer relationship management (CRM) systems, and other kinds of lead management systems to provide a complete solution for lead distribution at scale.",[5654,6067,6069],{"id":6068},"why-should-you-use-lead-distribution-software","Why Should You Use Lead Distribution Software?",[11,6071,6072],{},"Lead distribution software offers several key benefits that can help businesses increase revenue, maximize customer satisfaction, and save time. Let's take a closer look at these benefits:",[4388,6074,6075,6081,6087],{},[122,6076,6077,6080],{},[15,6078,6079],{},"Maximize Revenue per Lead by Delivering to Buyers in Real-Time:","\nLead distribution software allows businesses to deliver leads to buyers in real-time, the moment a new lead is created. This ensures that leads are delivered promptly, which greatly increases the chances of conversion. The software can also help businesses manage the flow of leads, so that leads are delivered to the most appropriate buyer, maximizing revenue per lead.",[122,6082,6083,6086],{},[15,6084,6085],{},"Increase Customer Satisfaction by Delivering Only the Leads that Meet the Exacting Criteria of Your Customers:","\nLead distribution software can help businesses deliver only the leads that meet their customers' precise criteria, which naturally increases customer satisfaction. The software can also help businesses manage and remonetize leads that do not meet certain buyer criteria, often by rerouting them to a different type of buyer. This helps to maintain the quality of the leads and reduces the risk of complaints.",[122,6088,6089,6092],{},[15,6090,6091],{},"Save Time by Automating the Flow of Leads through Your Business, Allowing You to Scale More Effectively:","\nLead distribution software automates the flow of leads through a business, freeing up time and resources that can be used for other tasks. This automation helps businesses scale more effectively and ensures that leads are delivered promptly and efficiently. For a person managing a Google Sheet, twice the output requires twice the input. Once the proper logic is in place, a lead distribution platform can route virtually any amount of leads without anyone having to lift a finger",[11,6094,6095],{},"Lead distribution software is an essential tool for businesses that want to increase revenue, maximize customer satisfaction, and save time. There are many different options available, so it's important to choose the best software to optimize your lead management. In future content, we will guide you through the process of choosing the best lead distribution software for your business.",[11,6097,6098,6099,6103,6104],{},"Lead distribution software can help businesses increase revenue with easily scalable lead routing capabilities, improve customer satisfaction by delivering only the leads that meet customer criteria, and save time by automating the lead distribution process. This software is a critical tool for businesses that want to scale more effectively and ensure the efficient flow of leads through their business. Whether you're looking to implement some basic improvements to your lead management or you’re ready to compare leading ",[216,6100,6102],{"href":6101,"target":5610},"https:\u002F\u002Fwww.leadprosper.io\u002Fnews\u002Fping-post-is-a-win-win-for-lead-buyers-and-sellers","ping post real time lead distribution software companies",", schedule a strategy call with Lead Prosper today by accessing the following link: ",[216,6105,6106],{"href":6106,"rel":6107},"https:\u002F\u002Fleadprosper.io\u002Fschedule-strategy-call",[931],{"title":84,"searchDepth":85,"depth":85,"links":6109},[],"2023-02-11","Discover the benefits Lead Prosper with a free trial; increase revenue & maximize satisfaction with our Lead Distrubtion Software","\u002Fimages\u002Fnews\u002Fbuilding-backend.webp",{},"\u002Fnews\u002Fwhy-you-need-lead-distribution-software",{"title":6050,"description":6111},"news\u002Fwhy-you-need-lead-distribution-software","\u002Fimages\u002Fnews\u002Fthumb-building-backend.webp","b9gHZXnOxVSSgAIp-lvO7l3usZyVs1jMmpP3Di8wiGo",{"id":6120,"title":6121,"body":6122,"custom_css":87,"date":6175,"description":6176,"draft":90,"extension":91,"image":6177,"meta":6178,"navigation":94,"path":6179,"scale_hero":90,"seo":6180,"stem":6181,"thumbnail":6182,"thumbnail_is_logo":90,"__hash__":6183},"news\u002Fnews\u002Fconnect-gravity-forms-to-lead-prosper.md","Unlock Real-Time Lead Routing With Gravity Forms Plugin And Lead Prosper",{"type":8,"value":6123,"toc":6173},[6124,6127,6130,6133,6137,6140,6143,6167],[11,6125,6126],{},"Gravity Forms is one of the most popular WordPress plugins, and for good reason. Its user-friendly, highly customizable drag-and-drop form builder makes it easy for users to create complex forms with a wide range of fields and options. In addition to advanced form options, Gravity Forms offers users in the lead-gen space another key feature — the ability to connect to other tools and services through webhooks.",[11,6128,6129],{},"The Gravity Forms webhooks add-on gives users an incredible amount of flexibility by allowing them to add a huge variety of powerful automation tools into their workflows. These tools can remove errors, improve efficiency, facilitate real-time routing, and maximize revenue — or, in the case of Lead Prosper, do all that and more.",[11,6131,6132],{},"Connecting Gravity Forms webhooks to your lead-routing campaigns in Lead Prosper is both simple and seamless, allowing you to take advantage of the lead-generating power of the Gravity Forms plugin and the real-time routing, filtering, and automation capabilities built into Lead Prosper.",[5654,6134,6136],{"id":6135},"reaping-the-real-time-benefits","Reaping the Real-Time Benefits",[11,6138,6139],{},"For users in the lead-generation industry, the importance of routing data in real-time cannot be overstated. Lead intent is never higher than it is at the moment the lead is generated, meaning any delay in getting the lead information to the end buyer will result in missed opportunities, lower conversion figures, and reduced customer satisfaction. In other words, the success of your business depends on your ability to quickly and accurately distribute leads to the correct parties in real-time.",[11,6141,6142],{},"By using the Gravity Forms webhooks add-on and Lead Prosper together, you unlock several key benefits.",[4388,6144,6145,6151,6157],{},[122,6146,6147,6150],{},[15,6148,6149],{},"Automation:"," By connecting your Gravity Forms to Lead Prosper, you’re taking advantage of an automated lead generation process. The moment you receive a form submission, that lead is ingested into Lead Prosper and routed according to the logic you build out in your campaigns, ensuring the lead gets delivered in real-time to the buyer who values it the most. Automation saves time and improves efficiency, streamlining your workflow and helping you improve the way you manage and later analyze your leads.",[122,6152,6153,6156],{},[15,6154,6155],{},"Improved Accuracy:"," Manual processes are always susceptible to error, which is why automation is vital for maximum accuracy. When you automate your lead routing with Lead Prosper, you can be sure that your leads are ending up in the right place, which is particularly important if you have lots of buyers willing to pay different amounts for a lead. When you build out routing logic in Lead Prosper, you never have to wonder if you’re maximizing your potential revenue per lead.",[122,6158,6159,6161,6162,6166],{},[15,6160,5704],{}," By connecting Gravity Forms to Lead Prosper, you have the flexibility to send the form fields that you want into your campaign — and quickly add new fields when you onboard buyers with additional lead specifications. The control and convenience afforded by Gravity Forms is the perfect complement to the usability of the Lead Prosper platform, and ",[216,6163,6165],{"href":6164,"target":5610},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=jnPTyfD7g3Q","connecting Gravity Forms and Lead Prosper"," couldn’t be easier with the Gravity Forms webhooks add-on.",[11,6168,6169,6170,1152],{},"Gravity Forms has made its mark as a must-have Wordpress plugin for anyone looking to streamline their form-building process and improve their lead-generation efforts. While Gravity Forms alone is a highly useful tool for lead suppliers, its full potential can be realized with a simple and quick connection to Lead Prosper that is just an add-on away. Make the most of the Gravity Forms webhooks add-on and level up your business by automatically routing leads as soon as your form is filled. For step by step instructions on how to connect Gravity Forms to Lead Prosper using the Gravity Forms webhooks add-on, watch our ",[216,6171,6172],{"href":6164,"target":5610},"Gravity Forms tutorial",{"title":84,"searchDepth":85,"depth":85,"links":6174},[],"2023-02-08","Power up Gravity Forms for automated lead generation. Improve accuracy, customization, and streamline your workflow and leads","\u002Fimages\u002Fnews\u002Fgravityforms.webp",{},"\u002Fnews\u002Fconnect-gravity-forms-to-lead-prosper",{"title":6121,"description":6176},"news\u002Fconnect-gravity-forms-to-lead-prosper","\u002Fimages\u002Fnews\u002Fthumb-gravityforms.webp","zc8rZf17iLUQ8biYuh9xNi2spL46wUcjcdangjijaMo",{"id":6185,"title":6186,"body":6187,"custom_css":87,"date":6226,"description":6227,"draft":90,"extension":91,"image":3518,"meta":6228,"navigation":94,"path":6229,"scale_hero":90,"seo":6230,"stem":6231,"thumbnail":3523,"thumbnail_is_logo":90,"__hash__":6232},"news\u002Fnews\u002Fevents-calendar-2023.md","Join Lead Prosper At Live Events Such As Lead Generation World And More!",{"type":8,"value":6188,"toc":6224},[6189,6193,6196,6200,6203,6207,6210,6214,6217,6221],[855,6190,6192],{"id":6191},"lead-generation-world-san-diego-january-8-10-2023","Lead Generation World - San Diego: January 8-10, 2023",[11,6194,6195],{},"We’re heading to Lead Generation World San Diego for three days of networking, industry education, and an undeniably good time. The event is tailored specifically to advertisers and buyers, so if that describes your business, this is a must-make event!",[855,6197,6199],{"id":6198},"affiliate-summit-west-las-vegas-january-23-25-2023","Affiliate Summit West - Las Vegas: January 23-25, 2023",[11,6201,6202],{},"If you’re in the lead gen industry, you should absolutely plan on joining thousands of publishers, advertisers, and solutions providers (including Lead Prosper!) at Caesar’s Forum in Las Vegas for Affiliate Summit West. The counterpart to Affiliate Summit East held in New York, the event in Las Vegas will offer prime networking and partnership opportunities that only come around a few times each year.",[855,6204,6206],{"id":6205},"leadscon-las-vegas-march-13-15-2023","LeadsCon - Las Vegas: March 13-15, 2023",[11,6208,6209],{},"We’re already booked for LeadsCon 2023, and we can’t wait to celebrate the 15th year of the show. Come see us at booth 348 and learn about how to boost your lead gen business and protect yourself from litigation with Lead Prosper.",[855,6211,6213],{"id":6212},"contactio-denver-august-30-september-1-2023","Contact.io - Denver: August 30 - September 1, 2023",[11,6215,6216],{},"2022’s Contact.io conference was a huge success, so the Lead Prosper team is heading back for another serving in 2023!",[855,6218,6220],{"id":6219},"mtmp-vegas-october-10-12-2023","MTMP Vegas, October 10-12, 2023",[11,6222,6223],{},"The Lead Prosper team is heading to Las Vegas for the 2023 MTMP conference. We’ll be at booth 10, so stop by and say hello! We’re looking forward to meeting with our clients and partners, and we’re excited to make new connections.",{"title":84,"searchDepth":85,"depth":85,"links":6225},[],"2023-02-01","Discover the industry's top lead generation events featuring Lead Prosper. Learn to boost your lead gen business with us",{},"\u002Fnews\u002Fevents-calendar-2023",{"title":6186,"description":6227},"news\u002Fevents-calendar-2023","5McUN0eLHZKYr7fCLwuRAoPIy4JfZ6LV-Z-kgOXIeoM",{"id":6234,"title":6235,"body":6236,"custom_css":87,"date":6252,"description":6253,"draft":90,"extension":91,"image":6254,"meta":6255,"navigation":94,"path":6256,"scale_hero":90,"seo":6257,"stem":6258,"thumbnail":6259,"thumbnail_is_logo":90,"__hash__":6260},"news\u002Fnews\u002Fmaximizing-your-margins-with-the-bid-penalty-feature.md","Maximizing Profit Margins With Lead Prosper's Powerful Bid Penalty Feature",{"type":8,"value":6237,"toc":6250},[6238,6241,6244,6247],[11,6239,6240],{},"Selling leads to the highest bidder is nothing new, but is the buyer with the winning bid actually the one willing to pay the most for a lead? Determining the true highest bidder in a lead distribution campaign becomes a little more complicated if your contracts with buyers allow for chargebacks.",[11,6242,6243],{},"Buyers who consistently dispute their bills and charge back a certain percentage of their leads at the end of each billing cycle are problematic for suppliers — particularly when the winning bid minus the chargeback percentage ends up being lower than competing bids from other buyers. To help suppliers ensure their bids are going to the true highest bidder, Lead Prosper includes a Bid Penalty feature.",[11,6245,6246],{},"With Lead Prosper’s Bid Penalty feature, suppliers can avoid losing out on some profit by preemptively applying a percentage reduction to bids from buyers who take excessive advantage of chargebacks. If a campaign has one buyer bidding $100 per lead against a buyer who bids $90, yet the first buyer typically charges back 20% at the end of each month while the second doesn’t, then the supplier would be losing money by selling to the first buyer — despite the fact that they’re technically the highest bidder. The Bid Penalty feature was designed to account for this discrepancy by allowing you to adjust the bid perceived by the Lead Prosper system for each buyer. Using this feature, the supplier can apply a 20% bid penalty to buyer A, causing the system to view their $100 bid as $80. This correct application of a bid penalty ensures that the $90 bid wins — and the supplier makes a better margin.",[11,6248,6249],{},"By using the Bid Penalty feature, publishers and lead suppliers can protect themselves from financial losses due to chargebacks and maintain positive relationships with their most valuable buyers, optimizing their lead generation efforts and increasing their overall profitability.",{"title":84,"searchDepth":85,"depth":85,"links":6251},[],"2023-01-31","Avoid losing profit by adjusting bids for buyers who frequently charge back leads. Protect your brand and lead generation efforts.","\u002Fimages\u002Fnews\u002Fbid-penalty.webp",{},"\u002Fnews\u002Fmaximizing-your-margins-with-the-bid-penalty-feature",{"title":6235,"description":6253},"news\u002Fmaximizing-your-margins-with-the-bid-penalty-feature","\u002Fimages\u002Fnews\u002Fthumb-bid-penalty.webp","wClxzdNAyU2L9JVGqTvyNzNtC5uEeM59oh-crKCoumg",{"id":6262,"title":6263,"body":6264,"custom_css":87,"date":6310,"description":6311,"draft":90,"extension":91,"image":6312,"meta":6313,"navigation":94,"path":6314,"scale_hero":90,"seo":6315,"stem":6316,"thumbnail":6317,"thumbnail_is_logo":90,"__hash__":6318},"news\u002Fnews\u002Fhow-to-mitigate-risk-of-noncompliance-with-a-new-lead-prosper-filter.md","Mitigate Compliance Risks With Lead Prosper's New Lead Filter Systems",{"type":8,"value":6265,"toc":6308},[6266,6269,6272,6275,6281,6284,6290,6293,6296,6302],[11,6267,6268],{},"Jornaya’s LeadID and ActiveProspect’s TrustedForm have both become staples in the lead-gen industry, and any reputable lead buyer is going to require a seller to pass along at least one of these fields as proof of customer consent.",[11,6270,6271],{},"Of course, not all leads will have both, which presents a problem when you’re deciding which fields to make required in a new campaign. Previously, the best practice was to add both TrustedForm and LeadID fields to a campaign and keep them optional, but that meant you could inadvertently accept a lead that had neither.",[11,6273,6274],{},"To solve this problem, we’ve added a new type of filter in Lead Prosper that allows you to require at least one of several fields without requiring all of them.",[11,6276,6277],{},[1459,6278],{"alt":6279,"src":6280},"Global Filter","\u002Fimages\u002Fnews\u002Farticles\u002Fnoncompliance_filter_1.webp",[11,6282,6283],{},"To use this functionality in your own campaigns, add optional LeadID and TrustedForm fields as usual, but when you get to the campaign overview window, you’ll scroll down to the filters section and add a new Global Filter. Choose the “At least 1 field required” option from the dropdown menu, and then pick the fields you want to collectively investigate.",[11,6285,6286],{},[1459,6287],{"alt":6288,"src":6289},"Global Filter Setup","\u002Fimages\u002Fnews\u002Farticles\u002Fnoncompliance_filter_2.webp",[11,6291,6292],{},"Now, if a lead is ingested and none of those fields you selected are present, the lead will fail. As long as one has a valid value, however, the lead will move through the campaign normally.",[11,6294,6295],{},"To communicate this campaign requirement to your suppliers, we’ve added an annotation in the API specs explaining that one of the two fields is required to be present — so whether they use Jornaya’s LeadID or ActiveProspect’s TrustedForm, your campaign will be able to accept their leads.",[11,6297,6298],{},[1459,6299],{"alt":6300,"src":6301},"API Specs Page","\u002Fimages\u002Fnews\u002Farticles\u002Fnoncompliance_filter_3.webp",[11,6303,6304,6305,1152],{},"The “at least 1 field required” filter was created for the compliance purpose we’ve just outlined, but you can put in any fields you collect in your campaign, and we anticipate that our users will come up with a variety of creative ways to maximize its utility. If you have a use-case you think we should share, or any questions about this new feature, submit a support ticket or email us at ",[216,6306,6307],{"href":1158},"support@leadprosper.io",{"title":84,"searchDepth":85,"depth":85,"links":6309},[],"2022-12-15","Learn how Lead Prosper's new filter allows you to require specific fields by lead type, reducing the risk of noncompliance.","\u002Fimages\u002Fnews\u002Fmitigate-risk-noncompliance.webp",{},"\u002Fnews\u002Fhow-to-mitigate-risk-of-noncompliance-with-a-new-lead-prosper-filter",{"title":6263,"description":6311},"news\u002Fhow-to-mitigate-risk-of-noncompliance-with-a-new-lead-prosper-filter","\u002Fimages\u002Fnews\u002Fthumb-mitigate-risk-noncompliance.webp","u8IBFdQgglvK-cyLnoVArgkkWcvEZuFZfndiUMQdOWI",{"id":6320,"title":6321,"body":6322,"custom_css":87,"date":6361,"description":6362,"draft":90,"extension":91,"image":6363,"meta":6364,"navigation":94,"path":6365,"scale_hero":90,"seo":6366,"stem":6367,"thumbnail":6368,"thumbnail_is_logo":90,"__hash__":6369},"news\u002Fnews\u002Fdoes-your-data-ever-hit-the-floor-how-to-remonetize-failed-leads.md","Discover How To Remonetize Failed Leads And Optimize Lead Distribution",{"type":8,"value":6323,"toc":6359},[6324,6327,6330,6333,6337,6340,6343,6346,6349],[11,6325,6326],{},"We see it all the time from lead-gen newbies — they fire up a lead-generation form, buy traffic to the page, and expect to make a killing. Instead, these hopeful individuals end up generating lots of leads that fail to meet the primary buyers’ specifications and just a few that do. When the numbers don’t pan out, the user gives up and takes a loss.",[11,6328,6329],{},"What’s the lesson here? Generating a lead involves a lot of costs, and if you can’t sell most of the leads you produce, you’re relying on a small minority of them to carry your business. That reliance will be reflected in your prices, which can quickly balloon up and exceed your buyers’ budgets, putting your leads at the bottom of the list in terms of desirability. The solution? Find a buyer for as many leads as possible — including the misfits.",[11,6331,6332],{},"Even a campaign focused on producing premium leads will see variable quality. Take a vertical such as solar, where an ideal consumer needs to own their home, have a relatively new roof, consume a decent amount of electricity, and have a property exposed to a significant amount of sunlight. Even when the prospect has a strong desire to purchase a solar array, if one of these criteria is missing, installing panels might not make sense. To ensure these leads don’t “hit the floor,” or go unmonetized, you need a plan for your failed or disqualified leads from the beginning.",[855,6334,6336],{"id":6335},"selling-to-floor-buyers","Selling to Floor Buyers",[11,6338,6339],{},"Just because a lead isn’t a good candidate for solar doesn’t mean the lead is worthless. Solar installers certainly aren’t going to be interested, but knowing that solar isn’t a good option could make the lead more valuable for a company that offers energy efficiency upgrades such as new windows, Energy Star-certified appliances, attic insulation, and more. If you’re generating solar leads, you should also have these alternate buyers lined up to take your disqualified data. You can route it to them using standard filters in Lead Prosper, but it’s often a good idea to create an entirely new campaign for these buyers to gain additional control over the process.",[11,6341,6342],{},"For example, maybe you find two floor buyers who will purchase leads whose fully shaded roofs disqualified the customers from a solar offer. Creating a remonetization campaign in Lead Prosper will allow you to distribute leads to these buyers in a Round Robin format, giving you the opportunity to build a relationship with both of them simultaneously.",[11,6344,6345],{},"To get leads from the original solar campaign into the remonetization campaign, you’ll use what’s called a Campaign Trigger — the trigger will be a failed or disqualified lead status, and the action it produces will be posting those leads into the second campaign. You can learn more about how to set up a Campaign Trigger by watching the video below.",[11,6347,6348],{},"If you take away one thing from this article, it should be this: when you buy or generate a lead, you’ve spent money and gained valuable consumer information that plenty of businesses want. Track those businesses down, and the myriad tools available in Lead Prosper will ensure each lead makes it to the right place.",[11,6350,6351],{},[216,6352,6355],{"href":6353,"rel":6354},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=3AIpVnvMzC4",[931],[1459,6356],{"alt":6357,"src":6358},"IMAGE_ALT","\u002Fimages\u002Fnews\u002Farticles\u002Fdata-floor.webp",{"title":84,"searchDepth":85,"depth":85,"links":6360},[],"2022-11-22","Turn failed leads into valuable assets by finding alternate buyers for with Lead Prosper's lead distribution platform.","\u002Fimages\u002Fnews\u002Fremonetize-failed-leads.webp",{},"\u002Fnews\u002Fdoes-your-data-ever-hit-the-floor-how-to-remonetize-failed-leads",{"title":6321,"description":6362},"news\u002Fdoes-your-data-ever-hit-the-floor-how-to-remonetize-failed-leads","\u002Fimages\u002Fnews\u002Fthumb-remonetize-failed-leads.webp","Kaj4E7zdOG4oGP4mAqE_52tHAiCTKBQL4W81mIKwF30",{"id":6371,"title":6372,"body":6373,"custom_css":87,"date":6470,"description":6471,"draft":90,"extension":91,"image":6472,"meta":6473,"navigation":94,"path":6474,"scale_hero":90,"seo":6475,"stem":6476,"thumbnail":6477,"thumbnail_is_logo":90,"__hash__":6478},"news\u002Fnews\u002Ffight-fraud-for-free-with-data-filtering.md","Fight Fraud And Filter Data For Effective Lead Generation With Lead Prosper",{"type":8,"value":6374,"toc":6468},[6375,6378,6381,6385,6388,6391,6394,6397,6400,6406,6409,6415,6418,6422,6425,6428,6432,6435,6441,6444,6447,6453,6456,6462,6465],[11,6376,6377],{},"Test Fraud is rampant in lead generation, and the problem affects everyone in the lead-gen ecosystem. While a few fake leads in a campaign might line the pockets of a seller in the short term, they’ll also lower conversion rates and corrode the relationship with the end buyer. To make matters worse, buyers paying any attention to their data stream will quickly detect obvious fake leads, refuse to pay for them, and possibly even take the seller to court if they feel the inclusion was deliberate.",[11,6379,6380],{},"While fraud is a complex problem that demands a multifaceted solution, lead buyers and sellers using a lead distribution platform or lead management system will find that data filtering is an easy place to start. Implemented properly, lead filters can prevent fake leads from contaminating campaigns before they also incur the additional charge of third-party fraud detection solutions.",[855,6382,6384],{"id":6383},"lead-filtering-basics","Lead Filtering Basics",[11,6386,6387],{},"When it comes to lead routing, data filtering is a major contributor to a successful campaign. Whether you’re generating leads, you’re the end buyer, or you’re buying data from a supplier to resell to your clients, filters ensure that leads make it to the right endpoint at the right time.",[11,6389,6390],{},"If you’re upgrading to real-time distribution from a previously manual process, you probably know how to filter data in Excel. Applying a lead filter in Lead Prosper is similar, but whereas filtering data in Excel narrows down a broader list to display only what you’re looking for, lead filters in Lead Prosper route a lead to the correct destination — or block it from being routed through a campaign at all.",[11,6392,6393],{},"In Lead Prosper, there are three ways to filter data: Supplier filters, Buyer filters, and Global filters. Supplier filters block unwanted leads on their way from a source or supplier into your campaign, buyer filters stop the wrong leads from going to a specific buyer or endpoint, and global filters are all-encompassing filters that apply to all suppliers and buyers in a campaign.",[11,6395,6396],{},"In Lead Prosper, ANY field you’re collecting in a campaign can be used for data filtering. Geographic filters such as state or zip code are very common, as are day-parting filters which ensure that leads are only delivered during the hours requested by the buyer.",[11,6398,6399],{},"Users also frequently set up filters based on campaign-specific questions on the lead generation page. Maybe you’re running a campaign generating solar leads, for instance, and you want to know if a prospect’s roof gets enough sunlight for a solar installation to make sense. On your form (or your supplier’s page if you’re getting leads from a third party), there might be a question about the amount of shade on the roof, accepting three different answers: no shade, partial shade, and fully shaded. When you create the corresponding field in your Lead Prosper campaign and input the specific values you’re looking for, you’ll be able to filter based on each of the different responses.",[11,6401,6402],{},[1459,6403],{"alt":6404,"src":6405},"Multi-value List Field","\u002Fimages\u002Fnews\u002Farticles\u002Ffield-multiple-values.webp",[11,6407,6408],{},"The example below shows how you might filter those three different data streams so that one buyer receives all the leads with no shade, one receives leads for partially shaded roofs, and one receives leads with fully shaded roofs (perhaps in order to offer other home energy efficiency upgrades like heat pumps and insulation in lieu of an ill-fitting solar sales pitch).",[11,6410,6411],{},[1459,6412],{"alt":6413,"src":6414},"Buyer Filters","\u002Fimages\u002Fnews\u002Farticles\u002Fbuyer-filters.webp",[11,6416,6417],{},"Data routing filters are a cornerstone of any successful lead distribution campaign, but for the purposes of fighting fraud, we’ll turn to a different method of data filtering that can spot fake inputs and fail the lead before it ever makes it to a buyer — keeping your customers happy and saving you money in the long run.",[855,6419,6421],{"id":6420},"fighting-fraud-with-lead-filters","Fighting Fraud with Lead Filters",[11,6423,6424],{},"Whereas geographic or offer-specific filters help get leads to the right buyer, you can also use data filtering to keep the wrong leads from entering a campaign in the first place.",[11,6426,6427],{},"One of the most basic filters we recommend is a profanity filter. Virtually all lead distribution campaigns will collect text fields for a lead’s first and last name. By applying a global filter to these fields blocking profane words or inputs like “test,” “demo,” and “asdf,” you can greatly decrease the chances that you buy an obviously worthless lead — or route one to your customer if you’re not the end buyer. Let’s walk through how you can easily put a profanity filter in place in Lead Prosper.",[5654,6429,6431],{"id":6430},"creating-a-filter-in-lead-prosper","Creating a Filter in Lead Prosper",[11,6433,6434],{},"If you’re creating a campaign from scratch, you’ll need to build out the skeleton of the campaign before you can add any filters. Give your campaign a name, choose your distribution type, add the fields you’ll be collecting, choose which (if any) integrations you’d like to use, and set up the dupe checker. Once you’ve completed the initial campaign creation and have made it to the Campaign Overview screen, you’ll see options to add your Suppliers and Buyers.",[11,6436,6437],{},[1459,6438],{"alt":6439,"src":6440},"Campaign","\u002Fimages\u002Fnews\u002Farticles\u002Fcampaign-shell.webp",[11,6442,6443],{},"Add a Supplier or lead source and a Buyer or endpoint, either by choosing from your existing Clients or creating new ones for this campaign. In each case, you’ll go through the steps of adding caps and pricing details before landing on the data filtering step. If you have filters to add to your Suppliers and Buyers related to routing (such as the geographic, day-parting, and other examples mentioned above), you can add them here. Because our larger aim is to combat fraud, however, we can finish adding both the Supplier and Buyer and go back to the Campaign Overview to add a Global Data Filter that will apply across the entire campaign from source to destination.",[11,6445,6446],{},"Once you’re looking at the Campaign Overview page, scroll down to the filters section. If you’ve added at least one Supplier and one Buyer, you’ll see the Global Filter option appear. Click the “+ Add” button and then choose which field you’d like to filter based on.",[11,6448,6449],{},[1459,6450],{"alt":6451,"src":6452},"Global Filters","\u002Fimages\u002Fnews\u002Farticles\u002Fglobal-filters.webp",[11,6454,6455],{},"Start by choosing the field you’ve created for the lead’s first name, then click the dropdown arrow under “Action” and choose block. Now, you can manually type in the terms you wish to block from this field, pressing Enter to put each one on a new line, or you can download a more complete .csv file of profane words or those indicative of fraud and then upload it to your data filter in the same window.",[11,6457,6458],{},[1459,6459],{"alt":6460,"src":6461},"First Name Filter","\u002Fimages\u002Fnews\u002Farticles\u002Fcreate-global-filter-first-name.webp",[11,6463,6464],{},"Complete the same step for the last name field and you’re done! Lead Prosper will cross-reference the first and last name of each incoming lead against your list and block the filters that match. If you want to get a little more sophisticated, you can also change the “Condition” in the filter pop-up from “Matches exactly” to “Contains,” which will filter data that contains the specified terms anywhere in the record. This practice can be a good way to tighten your data filter, but keep in mind it could have unintended consequences. If you’re filtering out “ass” with the contains condition, for example, you’ll end up blocking some real leads like Cassidy, Douglass, and Cassandra.",[11,6466,6467],{},"Have any additional questions about data filtering? Submit a support ticket using the button in the bottom left corner of the app and we’ll be happy to help.",{"title":84,"searchDepth":85,"depth":85,"links":6469},[],"2022-10-15","Fight fraud & improve lead quality by implementing data filtering techniques with Lead Prosper's easy-to-use filtering capabilities.","\u002Fimages\u002Fnews\u002Ffight-fraud.webp",{},"\u002Fnews\u002Ffight-fraud-for-free-with-data-filtering",{"title":6372,"description":6471},"news\u002Ffight-fraud-for-free-with-data-filtering","\u002Fimages\u002Fnews\u002Fthumb-fight-fraud.webp","7Hbk0OuZWZIVffj-5MaIHtQ1oYz36k78DMCqUd6G_x0",{"id":6480,"title":6186,"body":6481,"custom_css":87,"date":6513,"description":6227,"draft":90,"extension":91,"image":3518,"meta":6514,"navigation":94,"path":6515,"scale_hero":90,"seo":6516,"stem":6517,"thumbnail":3523,"thumbnail_is_logo":90,"__hash__":6518},"news\u002Fnews\u002Fevents-calendar-2022.md",{"type":8,"value":6482,"toc":6511},[6483,6487,6490,6494,6497,6501,6504,6508],[855,6484,6486],{"id":6485},"lead-generation-world-san-diego-january-16-18-2022","Lead Generation World - San Diego: January 16-18, 2022",[11,6488,6489],{},"Head to San Diego for valuable education from industry experts at Lead Generation World, and participate yourself with the tradeshow’s unique discussion forums. A few of our team members will be representing Lead Prosper at booth 609. While you’re making your networking rounds, stop by and introduce yourself! We’d love to talk about what the platform can offer and hear more about what you need from your lead distribution solution.",[855,6491,6493],{"id":6492},"leadscon-las-vegas-march-21-23-2022","LeadsCon - Las Vegas: March 21-23, 2022",[11,6495,6496],{},"Want to know where lead gen and performance marketing are headed as an industry? You should absolutely pencil in LeadsCon Las Vegas. Since 2008, LeadsCon has been the place to go to watch the future of the industry unfold. We’ll be there for the keynotes, conversations, and connections that make all of our businesses better. Stop by booth 217 and meet the team.",[855,6498,6500],{"id":6499},"affiliate-summit-east-new-york-may-24-25-2022","Affiliate Summit East - New York: May 24-25, 2022",[11,6502,6503],{},"In May, 3,000 of the performance marketing industry’s most innovative individuals will converge on Times Square for Affiliate Summit East. Affiliate Summit East is all about helping you scale your business, whether it’s through more targeted marketing, better traffic sources, or your lowest CPAs yet. Can’t make it to Affiliate Summit East in May? Mark your 2023 calendar for Affiliate Summit West January 23-25 in Las Vegas.",[855,6505,6507],{"id":6506},"contactio-denver-august-31-september-2-2022","Contact.io - Denver: August 31-September 2, 2022",[11,6509,6510],{},"Contact is one of the leading call center conferences in the US, bringing together hundreds of executives, marketers, and technology solutions providers. We’ll be in Denver toward the end of the summer showcasing Lead Prosper’s data distribution capabilities to the call center industry, and we look forward to seeing familiar faces and making new connections in the mile-high city.",{"title":84,"searchDepth":85,"depth":85,"links":6512},[],"2022-01-19",{},"\u002Fnews\u002Fevents-calendar-2022",{"title":6186,"description":6227},"news\u002Fevents-calendar-2022","ir6DqeU6ZM_Fx-I-PI0w8E_LKK501dGpIeGdDWo14e4",{"id":6520,"title":6521,"body":6522,"custom_css":87,"date":6602,"description":6603,"draft":90,"extension":91,"image":6604,"meta":6605,"navigation":94,"path":6606,"scale_hero":90,"seo":6607,"stem":6608,"thumbnail":87,"thumbnail_is_logo":94,"__hash__":6609},"news\u002Fnews\u002Flead-prosper-helps-users-make-the-most-of-highlevel.md","Enhance Lead Distribution + Campaign Management - Lead Prosper Case Study",{"type":8,"value":6523,"toc":6600},[6524,6531,6544,6549,6552,6555,6558,6567,6574,6586,6593],[11,6525,6526,6530],{},[216,6527,5871],{"href":6528,"rel":6529},"https:\u002F\u002Fwww.gohighlevel.com\u002F",[931]," is a popular platform designed to help marketing agencies and their client businesses convert new customers. At its core, HighLevel is a CRM with a host of other capabilities built in. Instead of starting with a CRM like HubSpot and using Zapier to integrate email marketing through MailChimp, outbound calling through Zendesk, reputation management with Birdeye, and other functions, HighLevel simplifies your tech stack and adds these resources and more under one platform. Ease of use is the biggest draw, but HighLevel can also reduce your total monthly subscription costs because you’re just paying for a single solution.",[3295,6532,6536],{"className":6533,"style":6535},[6534],"relative","padding-top: 56.25%",[3848,6537],{"className":6538,"src":6543,"allowFullScreen":94},[6539,6540,6541,6542],"absolute","inset-0","w-full","h-full","https:\u002F\u002Ffast.wistia.net\u002Fembed\u002Fiframe\u002Fafxa09ubmw?version=v1&autoplay=0",[11,6545,6546],{},[15,6547,6548],{},"Filling in the Gaps",[11,6550,6551],{},"GoHighLevel is great at a lot of things, like helping you communicate with your leads across channels including SMS, email, and Facebook Messenger, making it easy to see all those communications in a single place, and adding automation to make multi-channel drip campaigns a breeze. In the lead distribution department, however, the software could use a bit of a boost.",[11,6553,6554],{},"GoHighLevel users come to us all the time to get help routing certain leads to specific people. In Lead Prosper, agencies using GoHighLevel can add their agents as “buyers” and then route leads to these buyers based on certain criteria. If you have a landing page collecting leads for a national solar installer, for example, you can ensure that leads in Florida go to the Florida sales rep while leads in Arizona go to the rep located there. Location is just one of many fields to choose from, and you could use Lead Prosper to route the highest value leads to your best salespeople, set up a round robin distribution to ensure each salesperson gets the same number of leads, or really implement any distribution scenario you can dream up.",[11,6556,6557],{},"Lead Prosper can also help GoHighLevel users with campaign management. If you’re generating leads with GoHighLevel, there’s no way to easily track important statistics like how much you’re spending and where the leads are going. If you’re a real estate agency buying leads, for example, you can’t quickly see that this week, eight leads went to agent one, four leads went to agent two, etc. By using Lead Prosper, you can post into the HighLevel API and tap into this kind of data to improve the functionality of the platform.",[11,6559,6560,6561,6566],{},"GoHighLevel will continue to be a key player in the CRM space, with a suite of capabilities that puts some of the larger, more established options to shame. At the same time, we’ve helped dozens of customers add valuable functionalities to HighLevel to make a good product even better. If you’re a HighLevel user interested in how Lead Prosper can help you make the most of your subscription, don’t hesitate to ",[216,6562,6565],{"href":6563,"rel":6564},"https:\u002F\u002Fwww.leadprosper.io\u002Fdemo\u002F",[931],"reach out today","! You can also read what our customers have to say about pairing HighLevel and Lead Prosper below:",[3055,6568,6569],{},[11,6570,6571],{},[80,6572,6573],{},"“If you operate a marketing agency with a results-focused business model, you need granular control over your marketing lead delivery. As you probably know, scaling one funnel for multiple buyers in GoHighLevel is quite the challenge, and distributing the leads with accuracy is almost impossible. We were mentally preparing ourselves for another Zapier-induced headache when we stumbled upon Leadprosper.io and immediately fell in love. Not only does it provide the additional lead delivery control we craved, but it does so at a very affordable price. Let me make it simple for you if you’re a lead gen agency: Leadprosper.io + HighLevel = A match made in heaven!”",[11,6575,6576],{},[80,6577,6578],{},[15,6579,6580,6581],{},"-Faris Alyousef @ ",[216,6582,6585],{"href":6583,"rel":6584},"http:\u002F\u002Fleadbamboo.com\u002F",[931],"Leadbamboo",[3055,6587,6588],{},[11,6589,6590],{},[80,6591,6592],{},"“As a lead generation agency owner, GoHighLevel solves most of my problems. Lead Prosper solves the rest of them. Together, scaling my agency has never been easier.”",[11,6594,6595],{},[80,6596,6597],{},[15,6598,6599],{},"-Max @ Lead Mynt",{"title":84,"searchDepth":85,"depth":85,"links":6601},[],"2021-05-06","Discover how Lead Prosper helped GoHighLevel users improve lead distribution, campaign management, and maximize subscriptions","\u002Fimages\u002Fnews\u002Fhighlevel.webp",{},"\u002Fnews\u002Flead-prosper-helps-users-make-the-most-of-highlevel",{"title":6521,"description":6603},"news\u002Flead-prosper-helps-users-make-the-most-of-highlevel","BPgz_eyVHF45fHRXooL7EUZ-zKmX5k9PxfSMHqcB-9I",{"id":6611,"title":6612,"body":6613,"custom_css":87,"date":6803,"description":6804,"draft":90,"extension":91,"image":6805,"meta":6806,"navigation":94,"path":6807,"scale_hero":90,"seo":6808,"stem":6809,"thumbnail":87,"thumbnail_is_logo":94,"__hash__":6810},"news\u002Fnews\u002Ftap-into-a-renowned-lead-certification-engine-with-activeprospects-trustedform.md","How Lead Prosper's Intergration With ActiveProspect’s TrustedForm Is Vital",{"type":8,"value":6614,"toc":6801},[6615,6623,6637,6640,6645,6648,6669,6677,6690,6696,6701,6704,6718,6721,6727,6732,6741,6746,6749,6754,6763,6768,6771,6774,6782],[11,6616,6617,6618,6622],{},"One of our most recent articles touched on ",[216,6619,6621],{"href":6620},"\u002Fnews\u002Feliminate-the-cost-of-bad-data-with-an-xverify-integration\u002F","our integration with Xverify",", which is a tool designed to sift through your database of contacts and verify their identities, remove inaccurate information, and even flag accounts that have been linked to chargebacks or fraud.",[11,6624,6625,6626,6631,6632,6636],{},"Today, we’re looking at another powerful integration, this time from the folks at ",[216,6627,6630],{"href":6628,"rel":6629},"https:\u002F\u002Factiveprospect.com\u002F?utm_medium=blog&utm_source=Marketing&utm_campaign=LeadProsper",[931],"ActiveProspect",". In a time of increasingly stringent regulations around data and marketing, they created their ",[216,6633,4347],{"href":6634,"rel":6635},"https:\u002F\u002Factiveprospect.com\u002Fproducts\u002Ftrustedform\u002F?utm_medium=blog&utm_source=Marketing&utm_campaign=LeadProsper",[931]," product to protect legitimate marketers from unwarranted litigation, attempted fraud, and a tarnished brand reputation.",[11,6638,6639],{},"Before we take a look at how it works, let’s establish why TrustedFrom is a vital tool for the modern marketer.",[11,6641,6642],{},[15,6643,6644],{},"The Decline of Traditional Ads",[11,6646,6647],{},"There was a time when consumers would willingly pay attention to ads, both because there were fewer of them and because there were fewer alternatives competing for our attention. Before smartphones and the internet, you might take advantage of a commercial break to use the bathroom or whip up another plate of nachos, but with an empty bladder and a full stomach, you were mostly content to sit through a few ads.",[11,6649,6650,6651,6656,6657,6662,6663,6668],{},"Fast forward to today, and we’re ",[216,6652,6655],{"href":6653,"rel":6654},"https:\u002F\u002Fwww.adweek.com\u002Fperformance-marketing\u002Fnew-study-highlights-how-much-people-dislike-digital-ads\u002F",[931],"sick of being marketed at",". The several hundred ads people saw per day in the 1970s has turned into ",[216,6658,6661],{"href":6659,"rel":6660},"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fforbesagencycouncil\u002F2017\u002F08\u002F25\u002Ffinding-brand-success-in-the-digital-world\u002F?sh=75a992c2626e",[931],"as many as 10,000"," according to some recent estimates. Surrounded by such a cacophony of ads clamoring for our attention, it’s hardly surprising that ",[216,6664,6667],{"href":6665,"rel":6666},"https:\u002F\u002Fwww.statista.com\u002Fstatistics\u002F435252\u002Fadblock-users-worldwide\u002F#:~:text=Adblocking%253A%2520number%2520of%2520users%25202013%252D2019&text=In%2520the%2520last%2520quarter%2520of,and%2520mobile%2520ad%2520block%2520browsers.",[931],"more than 760 million customers"," around the world were relying on adblockers at the end of 2019. What is surprising is that we don’t even really need these tools.",[11,6670,6671,6672,1152],{},"After years spent ignoring intrusive ads, consumers have mastered the art of tuning them out. There’s even a term for our uncanny ability to completely ignore advertisements in website margins: “banner blindness.” According to HubSpot research, click-through rates (CTRs) for banner ads were 12% in 1997. By 2019, that number had ",[216,6673,6676],{"href":6674,"rel":6675},"https:\u002F\u002Fwww.spaceback.com\u002Fpost\u002Fhow-banner-blindness-is-forcing-brands-to-shift-their-display-ad-strategies",[931],"dropped to 0.35%",[11,6678,6679,6680,6683,6684,6689],{},"The collective consumer distaste for being marketed ",[80,6681,6682],{},"at"," is only part of the traditional ad’s decline. The other contributing factor is the rise of far more attractive alternatives for our attention. The latest data from the Pew Research Center shows that ",[216,6685,6688],{"href":6686,"rel":6687},"https:\u002F\u002Fwww.pewresearch.org\u002Finternet\u002Ffact-sheet\u002Fmobile\u002F",[931],"85% of Americans"," own a smartphone, meaning 85% of adults have a firehose of curated content in their pocket. Why would a Millennial with three streaming services sit through an ad for DirecTV, or why would anybody with a pulse sit through an ad featuring their local used car lot? Whether it’s on social media or in our email inbox, our smartphones are full of brands that we’ve given permission to market to us because their products or services fit our needs and interests. For both companies and consumers, consent-based marketing has been groundbreaking.",[11,6691,6692],{},[1459,6693],{"alt":6694,"src":6695},"Trusted Form Update","\u002Fimages\u002Fnews\u002Farticles\u002Ftrustedform-update.webp",[11,6697,6698],{},[15,6699,6700],{},"The Key Is Consent",[11,6702,6703],{},"If you’re hosting a cookout, would you rather feed some friends you’ve invited or a revolving door of unruly strangers? Obviously the former, which is why efforts have been made over the years to limit the access those strangers have to your telephone, email inbox, and more.",[11,6705,62,6706,6711,6712,6717],{},[216,6707,6710],{"href":6708,"rel":6709},"https:\u002F\u002Fwww.consumeradvocates.org\u002Ffor-consumers\u002Frobocalls-telemarketing#:~:text=The%2520Telephone%2520Consumer%2520Protection%2520Act,messages%2520to%2520your%2520cell%2520phone.&text=call%2520before%25208%2520a.m.%2520or%2520after%25209%2520p.m.",[931],"Telephone Consumer Protection Act (TCPA) of 1991"," was an early attempt to cut down on the number of unsolicited calls consumers were getting from telemarketers. Restrictions included limiting the hours in which these callers could operate without the permission of the customer, and the Federal Trade Commission (FTC) doubled down on the effort with the creation of a ",[216,6713,6716],{"href":6714,"rel":6715},"https:\u002F\u002Fwww.consumer.ftc.gov\u002Farticles\u002F0198-telemarketing-sales-rule#:~:text=When%2520did%2520the%2520National%2520Do,Registry%2520on%2520October%25201%252C%25202003.",[931],"National Do Not Call Registry"," in 2003. Phones have come a long way since the early 2000s, and today, lower courts and the Federal Communications Commission (FCC) have decided that the TCPA applies to a variety of electronic communications, including text messages.",[11,6719,6720],{},"In response to the new legislation, some marketers simply began burying permissions in privacy policies that consumers would never see. There are also more marketers than ever reaching out to consumers, and it can be difficult for recipients to remember which brands have their consent and which don’t. In this environment, documenting actual consent has become as important as receiving it.",[11,6722,6723],{},[1459,6724],{"alt":6725,"src":6726},"Why does your business need TrustedForm","\u002Fimages\u002Fnews\u002Farticles\u002Fwhy-need-trustedform.webp",[11,6728,6729],{},[15,6730,6731],{},"Documenting Consent with TrustedForm",[11,6733,6734,6735,6740],{},"TrustedForm works by logging contextual information surrounding the creation of new leads, but the best way to grasp its utility is to see it in action. Fill out the fields on the ",[216,6736,6739],{"href":6737,"rel":6738},"https:\u002F\u002Factiveprospect.com\u002Fproducts\u002Ftrustedform-demo\u002F?utm_medium=blog&utm_source=Marketing&utm_campaign=LeadProsper",[931],"TrustedForm demo page"," and you’ll get a certificate sent to your inbox displaying data such as when and where the “lead” was created. The software also includes a video replay of the interaction with the webpage leading up to the signup, removing any doubt that the user willingly provided their consent. This kind of context is invaluable, and it’s why TrustedForm can offer the following:",[11,6742,6743],{},[15,6744,6745],{},"1. Legal Protection",[11,6747,6748],{},"It can cost your company a fortune to fight wrongful allegations of TCPA violations, but software like TrustedForm can stop those lawsuits in their tracks. With a clear video replay of a customer’s screen as they check a box approving your messaging, you can take the fight out of even the most aggressive TCPA litigators.",[11,6750,6751],{},[15,6752,6753],{},"2. Fraud Protection",[11,6755,6756,6757,6762],{},"If you buy leads from a third-party without verifying information about the leads, you’re ",[216,6758,6761],{"href":6759,"rel":6760},"https:\u002F\u002Factiveprospect.com\u002Fwhat-is-lead-fraud\u002F?utm_medium=blog&utm_source=Marketing&utm_campaign=LeadProsper",[931],"likely a victim of fraud",". If you don’t know what URL the lead signed up on, how old the lead is, what the form looked like when they signed up, or whether or not the lead provided consent, you’re missing critical information that has a major impact on the value of the lead. TrustedForm offers a way for buyers to verify the data provided by the seller, ensuring that both parties are operating with the same information. If your company is the one selling leads, expect to see a growing number of discerning buyers demand the proof of legitimacy provided by TrustedForm.",[11,6764,6765],{},[15,6766,6767],{},"3. Brand Protection",[11,6769,6770],{},"It only takes a few unsolicited calls or emails to ruin your brand’s reputation with a customer. That bad reputation can spread quickly, and instead of trying to repair damage after the fact, it’s best to take a preventative approach. TrustedForm certificates are stored with the rest of the lead data in your database, meaning you can quickly and easily verify consent moments before contacting a lead.",[11,6772,6773],{},"Lead quality can vary widely, but TrustedForm allows both buyers and sellers to conduct transactions with confidence. At Lead Prosper, we think a product that helps you avoid lawsuits, fraud, and reputational damage is a no-brainer, which is why we recommend ActiveProspect’s TrustedForm as the highest standard for independent proof of consent.",[11,6775,6776,6781],{},[80,6777,6778],{},[15,6779,6780],{},"Taking advantage of TrustedForm within your Lead Prosper account just takes a few clicks."," Simply create a field to capture TrustedForm’s certificate URL, map it, and you’re instantly validating and claiming TrustedForm certificates on your new leads.",[11,6783,6784,6785,4283,6790,574,6795,6800],{},"For more information on TrustedForm, the TCPA, and ",[216,6786,6789],{"href":6787,"rel":6788},"https:\u002F\u002Factiveprospect.com\u002Fcbm-wp-lp\u002F?utm_medium=blog&utm_source=Marketing&utm_campaign=LeadProsper",[931],"the importance of consent-based marketing",[216,6791,6794],{"href":6792,"rel":6793},"https:\u002F\u002Factiveprospect.com\u002Ftcpa-ebook-lp\u002F?utm_medium=blog&utm_source=Marketing&utm_campaign=LeadProsper",[931],"check out their eBook",[216,6796,6799],{"href":6797,"rel":6798},"https:\u002F\u002Factiveprospect.com\u002Fblog\u002F?utm_medium=blog&utm_source=Marketing&utm_campaign=LeadProsper",[931],"read through their blog"," for additional insights.",{"title":84,"searchDepth":85,"depth":85,"links":6802},[],"2021-04-28","Protect your marketing efforts with independent proof of consent. Ensure legal compliance, prevent fraud, and safeguard your brand","\u002Fimages\u002Fnews\u002Factive-prospect.webp",{},"\u002Fnews\u002Ftap-into-a-renowned-lead-certification-engine-with-activeprospects-trustedform",{"title":6612,"description":6804},"news\u002Ftap-into-a-renowned-lead-certification-engine-with-activeprospects-trustedform","cZSDsPsr5MEpR_eeoqM_62QdqPqV0kK46qhJ0ChBZAk",{"id":6812,"title":6813,"body":6814,"custom_css":87,"date":6920,"description":6921,"draft":90,"extension":91,"image":6922,"meta":6923,"navigation":94,"path":6924,"scale_hero":90,"seo":6925,"stem":6926,"thumbnail":87,"thumbnail_is_logo":94,"__hash__":6927},"news\u002Fnews\u002Feliminate-the-cost-of-bad-data-with-an-xverify-integration.md","Eliminate The Cost Of Bad Data With Xverify Integration And Lead Prosper",{"type":8,"value":6815,"toc":6918},[6816,6834,6842,6857,6860,6866,6871,6880,6885,6893,6898,6901,6909],[11,6817,6818,6819,4283,6823,6827,6828,6833],{},"Our customers choose Lead Prosper for our ",[216,6820,6822],{"href":6821},"\u002Fnews\u002Fping-post-feature-spotlight-highest-bidder\u002F","features",[216,6824,6826],{"href":6825},"\u002Fcase-studies\u002Fcase-study-creating-an-insurance-lead-ecosystem-with-inbounds-io\u002F","customer service",", and the tremendous ",[216,6829,6832],{"href":6830,"rel":6831},"https:\u002F\u002Fwww.leadprosper.io\u002Fcase-study-how-giggle-finance-used-lead-prosper-to-gear-up-for-growth\u002F",[931],"value"," that we can offer to both established and growing businesses, but—truth be told—we can’t take all the credit. We’re also proud to provide integrations with some of the most prominent players in the marketing industry. These integrations elevate our platform by providing our customers with powerful capabilities that would take us years to reproduce starting from a blank slate.",[11,6835,6836,6837,6841],{},"Today, we want to highlight ",[216,6838,2384],{"href":6839,"rel":6840},"https:\u002F\u002Fwww.xverify.com\u002F?utm_source=Lead%20Prosper&utm_medium=Blog&utm_campaign=Lead_Prosper_Integration_Article",[931],", which offers verification and validation services for email addresses, phone numbers, and physical addresses starting at just $.01 per record. While you might think inaccurate information in your databases is relatively harmless, the truth is that it can cost you dearly in the long run.",[11,6843,6844,6845,6850,6851,6856],{},"If you haven’t heard of the ",[216,6846,6849],{"href":6847,"rel":6848},"https:\u002F\u002Fwww.makingstrategyhappen.com\u002Fthe-cost-of-quality-the-1-10-100-rule\u002F#:~:text=The%25201%252D10%252D100%2520Rule%2520is%2520related%2520to%2520what's%2520called,to%2520spend%2520%252410%2520on%2520correction.",[931],"1-10-100 Rule",", it essentially states that investing $1 in prevention can accomplish the same as a $10 investment in correction, which can in turn help you avoid a $100 failure. Those numbers might change based on your own industry and application, but the principle is sound. ",[216,6852,6855],{"href":6853,"rel":6854},"https:\u002F\u002Fwpforms.com\u002Fonline-form-statistics-facts\u002F",[931],"Research suggests"," that as many as 30% of processed leads include the wrong phone numbers, while 28% have incorrect emails and 27% are under the wrong name. Marketing to these leads is expensive, and that cost grows the longer you let the inaccuracies sit in your database.",[11,6858,6859],{},"The good news is that Xverify can comb your database to remove false information. What’s even better is that it can actively validate new data as it’s being entered. As you’ll see, verifying your audience comes with some major advantages:",[11,6861,6862],{},[1459,6863],{"alt":6864,"src":6865},"Xverify header","\u002Fimages\u002Fnews\u002Farticles\u002Fxverify-header.webp",[11,6867,6868],{},[15,6869,6870],{},"Save time and money",[11,6872,6873,6874,6879],{},"It takes valuable resources to usher prospects through your marketing funnel, so it’s nice to know those prospects are real. Verification services help you make sure you’re not sending carefully crafted marketing emails to Turkish bots with no intention of converting. Another advantage of eliminating fake or inactive email addresses is that you end up with more meaningful data related to opens, click rates, and bounce rates. It’s also a good idea to have ",[216,6875,6878],{"href":6876,"rel":6877},"https:\u002F\u002Fwww.xverify.com\u002Femail-address-verification-sendshield.html?utm_source=Lead%20Prosper&utm_medium=Blog&utm_campaign=Lead_Prosper_Integration_Article",[931],"Xverify’s fraud protection services"," search your database of addresses and remove accounts that have been linked to fraud and chargebacks, protecting you against cybercriminals and malicious users.",[11,6881,6882],{},[15,6883,6884],{},"Reduce complaints",[11,6886,6887,6888,1152],{},"Every time one of your recipients reports your email as spam, an abuse report is logged with their internet service provider (ISP), which then sends a warning to your email service provider (ESP). The warning is de-identified to preserve the anonymity of the reporter, but it contains the contents of your email and the notice that you’re sending unsolicited emails. With a sufficient number of complaints, ISPs will blacklist ESPs from sending emails to their customers, so it’s no surprise that ESPs take spam warnings very seriously. A tool like Xverify is one of the most effective means you have of proving your audience’s legitimacy and ",[216,6889,6892],{"href":6890,"rel":6891},"https:\u002F\u002Fwww.xverify.com\u002Fip-warming-guide.html?utm_source=Lead%20Prosper&utm_medium=Blog&utm_campaign=Lead_Prosper_Integration_Article",[931],"staying on your ESP’s good side",[11,6894,6895],{},[15,6896,6897],{},"Increase deliverability",[11,6899,6900],{},"When your customers fill out a signup form, they don’t always get it right. Big thumbs on small screens or well-intentioned but often erroneous autocorrects can easily turn “gmail” into “gmale.” Normally, these kinds of mistakes would cost you a customer, but Xverify can actively spot invalid email addresses as they’re typed into forms and notify the user of the mistake. By resolving these issues before they make it into your records, you can get a more accurate idea of campaign performance.",[11,6902,6903,6904,6908],{},"Data quality is one of the most important parts of digital marketing, and more than half (51%) of businesses say improving the quality of their contact data is ",[216,6905,6907],{"href":6853,"rel":6906},[931],"the biggest obstacle"," to a successful email marketing initiative. When you have a database that’s full of nonexistent emails, disconnected phone numbers, and inaccurate physical addresses, it’s next to impossible to get the results you want out of your marketing efforts. To make matters worse, you’re still paying to market to all those additional recipients, whether the cost is sending direct mail to the wrong person, paying an ESP more to send to a bloated email list, or wasting your sales team’s time with the wrong phone numbers.",[11,6910,6911,6912,6917],{},"Whenever you buy large numbers of leads, you’re going to end up with a few duds. To avoid letting them drag down your marketing efforts, you need to identify them as soon as possible. Combining Lead Prosper with Xverify, you can purge inaccurate information that’s been crowding your marketing database and easily put systems in place to validate new data as it’s being added. ",[216,6913,6916],{"href":6914,"rel":6915},"https:\u002F\u002Fwww.xverify.com\u002Femail-verification.html?utm_source=Lead%20Prosper&utm_medium=Blog&utm_campaign=Lead_Prosper_Integration_Article",[931],"Activating Xverify validation"," on a new or existing campaign within Lead Prosper can be achieved with a few simple button clicks. The result? You can spend less time chasing bad leads and put all your effort toward converting real customers.",{"title":84,"searchDepth":85,"depth":85,"links":6919},[],"2021-04-08","Lead Prosper integrates with Xverify to remove false information from your database and leads to successful marketing campaigns.","\u002Fimages\u002Fnews\u002Fxverify.webp",{},"\u002Fnews\u002Feliminate-the-cost-of-bad-data-with-an-xverify-integration",{"title":6813,"description":6921},"news\u002Feliminate-the-cost-of-bad-data-with-an-xverify-integration","MsyldYLrNIv6Gz08WDziowXANsfUzNOSZpCUxZP4FaY",{"id":6929,"title":6930,"body":6931,"custom_css":87,"date":6964,"description":6965,"draft":90,"extension":91,"image":6966,"meta":6967,"navigation":94,"path":6968,"scale_hero":90,"seo":6969,"stem":6970,"thumbnail":6971,"thumbnail_is_logo":90,"__hash__":6972},"news\u002Fnews\u002Fping-post-feature-spotlight-highest-bidder.md","How Lead Prosper Uses Ping Post, The Game-Changing Lead Distribution Method",{"type":8,"value":6932,"toc":6962},[6933,6936,6947,6950],[11,6934,6935],{},"After years of one-on-one, bulk lead exchanges between lead sellers and buyers, ping post is taking the lead distribution industry by storm. Here’s how it works, keeping in mind that the entire exchange takes place in a few seconds or less:",[119,6937,6938,6941,6944],{},[122,6939,6940],{},"Sellers send out non-identifiable information about a lead, such as zip code, estimated household income, or whatever fields a buyer might want to determine the value of a lead",[122,6942,6943],{},"Lead buyers look at that information, decide how much that lead is worth, and then respond in real time with their bid amount for the lead.",[122,6945,6946],{},"The winner of the auction—generally the highest bidder—gets the “post,” which contains the full lead information",[11,6948,6949],{},"Ping post is exploding in popularity because it benefits everyone, including lead sellers, buyers, and even the leads themselves. Sellers get the ability to market a lead to an almost unlimited number of potential buyers and sell it to the one that values it most highly, while lead buyers get a certain amount of non-identifiable information to help decide what they’re willing to offer for the lead. And because lead buyers are buying more of the leads they want and lead sellers are maximizing their lead value, the ping post system is more likely to generate higher quality leads.",[11,6951,6952,6953,574,6957,6961],{},"For more information on ping post and the specific features Lead Prosper has designed to help you take advantage of it, ",[216,6954,6956],{"href":6955},"\u002Fnews\u002Fping-post-is-a-win-win-for-lead-buyers-and-sellers\u002F","read our complete article",[216,6958,6960],{"href":6563,"rel":6959},[931],"reach out for a demo"," today.",{"title":84,"searchDepth":85,"depth":85,"links":6963},[],"2021-03-03","Learn how ping post is revolutionizing lead distribution with real-time bidding and increased lead quality with Lead Prosper","\u002Fimages\u002Fnews\u002Fhighest-bidder.webp",{},"\u002Fnews\u002Fping-post-feature-spotlight-highest-bidder",{"title":6930,"description":6965},"news\u002Fping-post-feature-spotlight-highest-bidder","\u002Fimages\u002Fnews\u002Fthumb-highest-bidder.webp","pPwUHLaLviFZ7Fw7yOIWFPLAeWYbWFLejKXoObEa_DI",{"id":6974,"title":6975,"body":6976,"custom_css":87,"date":7097,"description":7098,"draft":90,"extension":91,"image":7099,"meta":7100,"navigation":94,"path":7101,"scale_hero":90,"seo":7102,"stem":7103,"thumbnail":7104,"thumbnail_is_logo":90,"__hash__":7105},"news\u002Fnews\u002Fnew-analytics-beta-recent-change-log-updates.md","Explore Lead Prosper's New Analytics Beta & Recent Change Log Updates",{"type":8,"value":6977,"toc":7095},[6978,6981,6984,7027,7034,7038],[11,6979,6980],{},"Have you seen the new analytics yet? We have the new version live, in BETA, and we’d love your feedback! We’ve added some awesome new features so you can really drill down on your analytics!",[11,6982,6983],{},"If you configure your analytics you’ll notice the following:",[119,6985,6986,7000,7011,7019],{},[122,6987,6988,6989],{},"Filters\n",[119,6990,6991,6994,6997],{},[122,6992,6993],{},"Choose exactly which campaigns you want to view in your analytics",[122,6995,6996],{},"Filter on a campaign or client level",[122,6998,6999],{},"Filter on a dupe % or fail %",[122,7001,7002,7003],{},"Group By\n",[119,7004,7005,7008],{},[122,7006,7007],{},"On a campaign or buyer\u002Fsupplier level",[122,7009,7010],{},"On a monthly or daily interval",[122,7012,7013,7014],{},"Metrics\n",[119,7015,7016],{},[122,7017,7018],{},"Choose exactly which metrics you want to see",[122,7020,7021,7022],{},"Create a report\n",[119,7023,7024],{},[122,7025,7026],{},"Save all your analytics settings as a report that you can easily come back to and view at any time",[11,7028,7029,7030,3118],{},"If you have any questions or want to learn more about our new analytics, please feel to submit a support ticket or book a call with us ",[216,7031,3694],{"href":7032,"rel":7033},"https:\u002F\u002Fcalendly.com\u002Fleadprosperio",[931],[855,7035,7037],{"id":7036},"recent-change-log-updates","Recent Change Log \u002F Updates",[119,7039,7040,7043,7046,7049,7062,7065,7068,7071,7074,7077,7080,7089,7092],{},[122,7041,7042],{},"buyer(s) will start off paused when added to campaigns",[122,7044,7045],{},"fields and static fields cannot be named: lp_campaign_id, lp_supplier_id, lp_key, hash.",[122,7047,7048],{},"filters: states now displayed uppercased",[122,7050,7051,7052,7057,7058],{},"added tech email to account ",[216,7053,7056],{"href":7054,"rel":7055},"https:\u002F\u002Fapp.leadprosper.io\u002Fprofile",[931],"profile",". this will be displayed on API specs page for suppliers. defaults to ",[216,7059,7061],{"href":7060},"\u002Fcdn-cgi\u002Fl\u002Femail-protection","[email protected]",[122,7063,7064],{},"fix malformed UTF8 input for ingestion request",[122,7066,7067],{},"repost skips local dupe checker",[122,7069,7070],{},"added additional payload validations that will alert user",[122,7072,7073],{},"fixed saving “0” in a text filter",[122,7075,7076],{},"added message that warns the user if they change the client associated with a buyer\u002Fsupplier (analytics will be skewed)",[122,7078,7079],{},"added “send buyers in API response” to single buyer campaigns. users can select now if they want ALL buyers or just the ones that purchased a lead",[122,7081,7082,7083,7088],{},"new ",[216,7084,7087],{"href":7085,"rel":7086},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F68-payload-field-transformers",[931],"transformer",": us_state",[122,7090,7091],{},"highest bidder campaign: added avg bid in edit campaign page",[122,7093,7094],{},"added payload validator for XML\u002FJSON",{"title":84,"searchDepth":85,"depth":85,"links":7096},[],"2021-02-04","Discover the powerful features of Lead Prosper's new analytics beta! Choose filters, group by, metrics, and create reports and more","\u002Fimages\u002Fnews\u002Fanalytics-beta.webp",{},"\u002Fnews\u002Fnew-analytics-beta-recent-change-log-updates",{"title":6975,"description":7098},"news\u002Fnew-analytics-beta-recent-change-log-updates","\u002Fimages\u002Fnews\u002Fthumb-analytics-beta.webp","8geKG3_TIRzIQj3BVxmFXfWyroKg6I4n77zqNTQAk_w",{"id":7107,"title":7108,"body":7109,"custom_css":87,"date":7212,"description":7213,"draft":90,"extension":91,"image":7214,"meta":7215,"navigation":94,"path":7216,"scale_hero":90,"seo":7217,"stem":7218,"thumbnail":7219,"thumbnail_is_logo":90,"__hash__":7220},"news\u002Fnews\u002Fping-post-is-a-win-win-for-lead-buyers-and-sellers.md","How Lead Prosper Is A Win-Win Solution For Ping Post's Lead Buyers And Sellers",{"type":8,"value":7110,"toc":7210},[7111,7114,7117,7120,7126,7134,7139,7145,7148,7153,7159,7162,7167,7173,7176,7181,7187,7190,7195,7201,7204,7207],[11,7112,7113],{},"It’s easy to assume buyers and sellers are at odds in the lead distribution process. Buyers want to pay the lowest amount possible for leads, while sellers are of course looking to maximize their own profits. If the two parties are exchanging a certain number of leads for a fixed price, it often ends up in a race to the bottom as sellers pad their catalogs with leads that fail to capture customer intent and buyers respond by demanding more for less. Fortunately, there’s another lead distribution system that’s gaining momentum in the industry.",[11,7115,7116],{},"With ping post, lead sellers send out a “ping” offering a small amount of general information about a lead, whether it’s zip code, household income, or the number of speeding tickets the lead has received. Buyers then get to decide what that lead is worth based on their own experience. A law firm specializing in traffic offenses, for instance, might decide that leads with more than three traffic violations are worth an average of $100. A solar installer might be willing to spend $80 on leads in a certain zip code with houses over 2,000 square feet. The point is that buyers get to rely on their own industry knowledge and algorithms to determine the value of a certain lead, at which point they place their bids and the winner gets the “post,” or the rest of the lead information.",[11,7118,7119],{},"There’s a reason the broader lead distribution industry is racing to adopt ping post. In short, the system allows both lead suppliers and lead buyers to maximize their revenue potential. Lead suppliers can take the highest bid, but they’re also incentivized to keep quality high, as any dip in quality will be reflected in bids. Lead buyers get leads with clearer intent, and the information provided in the ping helps them target their audience more precisely, maximizing their conversion percentages and driving increased revenue.",[11,7121,7122],{},[1459,7123],{"alt":7124,"src":7125},"Ping Post Information","\u002Fimages\u002Fnews\u002Farticles\u002Flp-ping-post-info-1.webp",[11,7127,7128,7129,7133],{},"Recognizing the power of ping post, Lead Prosper has made it a cornerstone of our platform. Because we don’t believe in ",[216,7130,7132],{"href":7131},"\u002Fnews\u002Fis-bloatware-driving-up-the-price-of-your-lead-delivery-software\u002F","holding features ransom",", every Lead Prosper customer has access to the following powerful capabilities that help them make the most of the ping post lead distribution system:",[11,7135,7136],{},[15,7137,7138],{},"1. Highest bidder",[11,7140,7141],{},[1459,7142],{"alt":7143,"src":7144},"Highest bidder","\u002Fimages\u002Fnews\u002Farticles\u002Fhighest-bidder.webp",[11,7146,7147],{},"If you’ve ever purchased something on eBay (or any auction site, for that matter), you’ll find the highest bidder feature to be self-explanatory. When a supplier pings their lead buying network with a small amount of information about a lead, the buyer that’s willing to pay the most for the complete lead will win the sale. Highest bidder ensures that the lead goes to the buyer who values it the most, maximizing revenue for the seller.",[11,7149,7150],{},[15,7151,7152],{},"2. Bid penalty",[11,7154,7155],{},[1459,7156],{"alt":7157,"src":7158},"Bid penalty","\u002Fimages\u002Fnews\u002Farticles\u002Fbid-penalty.webp",[11,7160,7161],{},"Lead suppliers generally want to take the highest bidder, but they can also create rules to deal with exceptions. Say a customer is winning bids and buying all of a seller’s pings, but the end of the month arrives and that buyer charges back 30% of those leads. That’s a huge percentage of the total profit, and it means that the seller might have been better off selling to a 15% lower bidder that isn’t likely to charge back. Our bid penalty feature allows sellers to automatically penalize the bids of certain buyers who are known to be unreliable. Sellers can pick the percentage of the penalty, allowing them to plan ahead for charge backs and protect relationships with their best customers. Thanks to our own customers for requesting this feature and helping improve the Lead Prosper platform!",[11,7163,7164],{},[15,7165,7166],{},"3. Daily average",[11,7168,7169],{},[1459,7170],{"alt":7171,"src":7172},"Daily average","\u002Fimages\u002Fnews\u002Farticles\u002Fdaily-average.webp",[11,7174,7175],{},"Ping post allows sellers to optimize their revenue over the short term, but it’s also important to maximize returns for the long haul. Our daily average feature allows sellers to prioritize their best customers over a buyer whose bids fluctuate wildly from one lead to the next. For example, if a buyer who normally offers $30 bids $100 for a lead, sellers might still choose to do business with a customer that offers $50 but does it consistently. Selling to bidders with the highest daily average helps sellers maximize long-term returns by keeping their best customers happy with most of the leads.",[11,7177,7178],{},[15,7179,7180],{},"4. Filters and lead routing",[11,7182,7183],{},[1459,7184],{"alt":7185,"src":7186},"Filters and Lead Routing","\u002Fimages\u002Fnews\u002Farticles\u002Ffilters_lead_routing.webp",[11,7188,7189],{},"To help sellers get the most out of ping post, the Lead Prosper platform allows them to define certain rules that must be met before a lead can be sold. A minimum asking price is a common parameter, meaning a high bid will only win a lead if it’s greater than the minimum amount designated by the seller. Lead sellers can also create filters using any field to only show potential leads to buyers that they know will be interested. Filters could be location-based, such as state or zip code, or based off answers to specific questions, such as a loan interest rate or the number of solar panels a consumer might be looking for.",[11,7191,7192],{},[15,7193,7194],{},"5. Easily integrate with Lead Exchanges\u002FMarketplaces",[11,7196,7197],{},[1459,7198],{"alt":7199,"src":7200},"Lead Exchanges\u002FMarketplaces","\u002Fimages\u002Fnews\u002Farticles\u002Flead_exchange_market.webp",[11,7202,7203],{},"Ping post allows lead sellers to choose from a range of bids on a lead, but they need lots of offers to truly take advantage of the highest bidder feature. For sellers that don’t have a vast network of clients or would prefer not to manage one, we’ve helped our clients easily integrate with several of the most popular ping post marketplaces including PX, eLocal, and DMS Exchange. These tools effectively broaden the reach of both sellers and buyers without requiring any additional effort. Keep an eye out for our upcoming video tutorials on how to set up your Lead Prosper account to work with these marketplaces and more.",[11,7205,7206],{},"For lead generators, the advantage of ping post is simple; competition between buyers drives up the price of a lead. At the same time, sellers vet their leads more carefully and deliver the highest quality in order to earn the highest bids. The good news is that these practices benefit all parties involved, including the leads who are more likely to be matched with the products or services they’re interested in.",[11,7208,7209],{},"As ping post continues to gain broad adoption, we’ll keep listening to the feedback of our users and adding features that help them capitalize on the latest trend in lead distribution.",{"title":84,"searchDepth":85,"depth":85,"links":7211},[],"2021-01-22","Discover the power of ping post lead distribution. Maximize revenue potential for lead buyers and sellers with smart bidding data","\u002Fimages\u002Fnews\u002Fping-post-win-win.webp",{},"\u002Fnews\u002Fping-post-is-a-win-win-for-lead-buyers-and-sellers",{"title":7108,"description":7213},"news\u002Fping-post-is-a-win-win-for-lead-buyers-and-sellers","\u002Fimages\u002Fnews\u002Fthumb-ping-post-win-win.webp","zqhMjrAbv9xuGI3UixYLXrHCetlkNANJNGGr-c9m1lk",{"id":7222,"title":7223,"body":7224,"custom_css":87,"date":7275,"description":7276,"draft":90,"extension":91,"image":7277,"meta":7278,"navigation":94,"path":7279,"scale_hero":90,"seo":7280,"stem":7281,"thumbnail":7282,"thumbnail_is_logo":90,"__hash__":7283},"news\u002Fnews\u002Fwebhooks-data-transformers-highest-bidder-and-more.md","Customize Your Lead Prosper's Flow With Webhooks, Data Transformers, And More",{"type":8,"value":7225,"toc":7273},[7226,7234,7241,7244,7247,7250,7262],[11,7227,7228,7233],{},[216,7229,7232],{"href":7230,"rel":7231},"https:\u002F\u002Fsupport.leadprosper.io\u002Farticle\u002F70-webhooks",[931],"Webhooks"," – Perform secondary (HTTP or Email) actions that can be triggered in each of your campaigns.",[11,7235,7236,7240],{},[216,7237,7239],{"href":7085,"rel":7238},[931],"Data Transformers"," – Have multiple buyers that require a field in different formats? You can now easily transform your data!",[11,7242,7243],{},"Highest Bidder – Maximize your lead revenue by pinging multiple buyers. Lead Prosper will gather all the bids and sell your lead to the highest bidder!",[11,7245,7246],{},"Many UI improvements have been pushed as well to make Lead Prosper even more intuitive as well as some nice updates to our API specs…",[11,7248,7249],{},"We also have two new integrations to announce:",[11,7251,7252,7257,7258,1152],{},[216,7253,7256],{"href":7254,"rel":7255},"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Feverflowio\u002F",[931],"Everflow – Partner Marketing Platform"," – integration docs ",[216,7259,3694],{"href":7260,"rel":7261},"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=-cGBy7berkk",[931],[11,7263,7264,7268,7269,1152],{},[216,7265,4293],{"href":7266,"rel":7267},"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fleadshook\u002F",[931]," integration docs ",[216,7270,3694],{"href":7271,"rel":7272},"https:\u002F\u002Fwww.leadshook.com\u002Fhelp\u002Flead-prosper\u002F",[931],{"title":84,"searchDepth":85,"depth":85,"links":7274},[],"2020-12-17","Learn how Lead prosper can easily perform secondary actions in campaigns, transform data, ping multiple buyers, and more.","\u002Fimages\u002Fnews\u002Fwebhooks.webp",{},"\u002Fnews\u002Fwebhooks-data-transformers-highest-bidder-and-more",{"title":7223,"description":7276},"news\u002Fwebhooks-data-transformers-highest-bidder-and-more","\u002Fimages\u002Fnews\u002Fthumb-webhooks.webp","ZYopS6s9CtAL2CAHl9QbueSLLP448BGYApewYTNynZ0",1782400226428]