We’re constantly surprised by the number of puzzled expressions we see at trade shows when we say we’re a lead distribution platform. Even at events like LeadsCon or Affiliate Summit that are specific to the lead-gen industry — an industry that prioritizes speed and scale above almost anything else — we’ll hear “Why wouldn’t I just email my leads to customers?” or “My leads are automatically uploaded to a Google Sheet when they fill out a form.”
To be fair, these reactions are typically from smaller businesses or even solopreneurs, but that’s no excuse! In fact, small, scrappy companies arguably have an even bigger need for business process automation, because their teams are lean and every hour counts. The bottom line is that lead distribution software is a critical, back-end tool for businesses that want to increase revenue and maximize customer satisfaction. Lead distribution software allows companies to streamline and automate their lead distribution processes, resulting in a more efficient and effective lead management system. In this article, we’ll discuss why you need lead distribution software and the benefits it offers over more manual distribution processes.
What is Lead Distribution Software?
Lead distribution software, sometimes referred to as lead management software, helps businesses manage their lead generation and distribution processes. It is designed to automate the flow of leads from their creation to delivery to the end buyer, and this automation enables leads to be routed from source to destination in real-time. The software typically integrates with other tools, such as marketing automation systems, customer relationship management (CRM) systems, and other kinds of lead management systems to provide a complete solution for lead distribution at scale.
Why Should You Use Lead Distribution Software?
Lead distribution software offers several key benefits that can help businesses increase revenue, maximize customer satisfaction, and save time. Let's take a closer look at these benefits:
- Maximize Revenue per Lead by Delivering to Buyers in Real-Time: Lead distribution software allows businesses to deliver leads to buyers in real-time, the moment a new lead is created. This ensures that leads are delivered promptly, which greatly increases the chances of conversion. The software can also help businesses manage the flow of leads, so that leads are delivered to the most appropriate buyer, maximizing revenue per lead.
- Increase Customer Satisfaction by Delivering Only the Leads that Meet the Exacting Criteria of Your Customers: Lead distribution software can help businesses deliver only the leads that meet their customers' precise criteria, which naturally increases customer satisfaction. The software can also help businesses manage and remonetize leads that do not meet certain buyer criteria, often by rerouting them to a different type of buyer. This helps to maintain the quality of the leads and reduces the risk of complaints.
- Save Time by Automating the Flow of Leads through Your Business, Allowing You to Scale More Effectively: Lead distribution software automates the flow of leads through a business, freeing up time and resources that can be used for other tasks. This automation helps businesses scale more effectively and ensures that leads are delivered promptly and efficiently. For a person managing a Google Sheet, twice the output requires twice the input. Once the proper logic is in place, a lead distribution platform can route virtually any amount of leads without anyone having to lift a finger
Lead distribution software is an essential tool for businesses that want to increase revenue, maximize customer satisfaction, and save time. There are many different options available, so it's important to choose the best software to optimize your lead management. In future content, we will guide you through the process of choosing the best lead distribution software for your business.
Lead distribution software can help businesses increase revenue with easily scalable lead routing capabilities, improve customer satisfaction by delivering only the leads that meet customer criteria, and save time by automating the lead distribution process. This software is a critical tool for businesses that want to scale more effectively and ensure the efficient flow of leads through their business. Whether you're looking to implement some basic improvements to your lead management or you’re ready to compare leading ping post real time lead distribution software companies, start your free trial today or email [email protected] for more information.